Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Brands are making an effort to include everyone, no matter their background. But getting inclusivity right is key to create meaningful connections with underserved populations. Kantar’s Brand Inclusion Index will reveal how underrepresented individuals view your brand’s inclusivity efforts compared to your competitors. We know that the inclusivity train has left the station, find out if your brand is on the right tracks. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw
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Do you know what your category’s consumers are thinking right now? If yes, you are more likely to highlight their emerging needs, even their new motivations and this means you are better placed to address them. The evidence on this is powerful: Brands that can stretch into more incremental usage or consumption occasions have double the chance of growth compared to those that don’t. Never forget that the origin of all financial values in the business is the consumer. And that your unique access to them is your superpower. Read Carol’s story and learn to speak the language of the CFO in 900 words: https://loom.ly/vnwsF_s Mary Kyriakidi
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Innovation is hard - so how do some brands find opportunities for incremental growth? 📢 Join on webinar on 27 August where we explore how can emerging trends help you find new space. Learn how Meaningfully Different Innovation can help you stand out in a crowded market and how AI-infused #insights can help you identify upcoming trends that can transform your innovation. Live Q&As with our #innovation experts! Reserve your spot ➡️ https://lnkd.in/eNNhRdiF
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Kantar reposted this
Decode the drivers of persuasion and engagement for your ads with Link AI 🧠 Kantar’s AI solution is trained on over 260,000 real ads to predict short-term sales impact and long-term branding effectiveness. With features like celebrity recognition, Link AI keeps getting smarter to help you create high-performing ads across platforms. Leverage AI and real data to maximize your ad's sizzle! https://lnkd.in/eDwpvUYH #advertising #adtech #LinkAI
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To be an effective ally, brands must look further than Pride Month advocacy to embed inclusivity into their culture. Whether you’re just starting out of further along in your transformation journey, Kantar’s Pride Employee Resource Group (ERG) has created an all-encompassing collection of resources focused on help your brand do better on inclusion. The ‘amplifying allyship’ webinar, with guest speakers from across Kantar, shares insights and actionable tips on how company culture helps LGBTQ+ employees to feel safe and seen in the workplace, society and the world. Along with case studies, articles, podcasts and more, your brand can upskill itself and become an effective ally to the LGBTQ+ community. To access the free resources visit: https://loom.ly/GgJcxiM
Brand allyship
kantar.com
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Kantar media experts Jane Ostler and Gonca Bubani will share new insights into the evolving media landscape. Register for the #MediaReactions 2024 webinar to find out: - which media environments marketers are looking to invest in more - the ranking of consumers’ most preferred media channels and brands - how perceptions of media channels and brands have changed - and much more… Register now: https://loom.ly/LxUP-4c #Marketing #Media
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Merkle , a data business consultancy under dentsu , joined hands with Salesforce and CommonWealth Magazine Group(天下雜誌群) to host the 2024 Membership Economy Trend Forum on July 19 in #Taiwan. Gathering 16 eminent domestic speakers, it departed from insights into pain points, connecting trends, strategies, business ecosystems, AI and talents to present solutions collectively. Yvonne Wang, Managing Director, Kantar Insights Taiwan was invited to share on the hybrid competitive edge of brand equity and membership equity combined. According to Kantar BrandZ Most Valuable Global Brands 2024, brand equity constitutes the vital base for a brand’s sustainable growth and market share gains. To be Meaningful, Different, Salient to consumers are key elements to powerful brands. Yvonne underlined at the forum that customer experience comes with tremendous business value, capable of driving brand equity and sales growth. Based on the studies of 10,000 brands, the brands that finetune customer experience and boost customer relationship may have a higher possibility of significant market share growth than those with a poor performance on customer experience by 2.5 times. Seizing the opportunities for customer engagement, and creating positive emotional experiences, shall bring about significant returns for a brand’s sales. 電通行銷傳播集團旗下美庫爾（Merkle）數據商務顧問公司與 Salesforce 及天下雜誌於７／19日聯手舉行《2024會員經濟趨勢論壇》，匯聚國內16位知名講者，從洞察痛點出發，串聯趨勢、策略、商業生態系、AI與人才，共同提出解方。 Kantar 凱度洞察台灣董事總經理王曉娟 Yvonne Wang 受邀分享品牌力與會員力的混血競爭優勢，據凱度《2024 年最具價值品牌全球排行榜》調查指出，品牌力是一個品牌持續成長與提升市占率的重要基礎，對消費者有意義的、具差異化的以及活躍的 ，是成為強大品牌的關鍵要素。 Yvonne 於論壇中強調，顧客體驗有非常大的商業價值，能夠挹注品牌力的提升，帶動銷售成長。根據 BrandZ 針對 10,000 個品牌的研究，那些優化顧客體驗，強化顧客關係的品牌，其市占率顯著增加的可能性較顧客體驗表現不佳的品牌高出2.5倍。把握與顧客接觸的機會點，並創造正面的情緒感受，將為品牌銷售帶來明顯的回報。 #CX #CXM #BrandZ2024 #Taiwan
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Synthetic Data: The Real Deal? In this article discover the opportunities and challenges of synthetic data for market research as it promises increased sample size, diversity, and speed, while offering new insights. Yet, it’s not without risks! Discover more, read the full article here: https://loom.ly/Swhbrus #KantarAI #SyntheticData #MarketResearch
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🟣What are the challenges insights and innovation managers are facing in today’s AI-driven landscape? Watch our on demand webinar introducing the latest AI-powered tool on Kantar Marketplace, ConceptEvaluate AI. Learn how insights and innovation managers like yourself can effectively use AI to predict in-market success for multiple concepts as well as reduce risks of your innovation processes while boosting creativity using AI. Watch it today 👉 https://lnkd.in/dbzdnYwF #Innovation #AI #KantarMarketplace
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