In these new investments, Ayala Corporation, through AC Ventures Holdings, Inc., will acquire an additional 8% stake in Mynt (GCash), raising its ownership to 13%. Concurrently, Mitsubishi UFJ Financial Group (MUFG) will acquire an 8% stake via MUFG Bank, Ltd., following binding investment agreements. Martha Sazon, president and CEO of Mynt, said, “We are thrilled to welcome MUFG as a new strategic partner. Alongside this, Ayala’s unmatched commitment to Philippine economic growth and development and its expertise in multiple industries will accelerate GCash’s mission.” Meanwhile, Yasushi Itagaki, senior managing corporate executive and head of the global commercial banking business group at MUFG, said, “GCash is an indispensable infrastructure for the everyday lives of Filipinos, and we are delighted to join Mynt as a strategic investor to support the growth of the company. With our investment, we are excited to expand our contribution to the ongoing development of the Philippines’ digital economy and financial inclusion.” Cezar Consing, president and CEO of Ayala Corporation, also commented, "We like the long-term growth prospects of Mynt. It is a clear leader in a fast-growing space and a key contributor to the Philippines’ economic growth. Mynt is valuable because it enables underserved Filipino consumer and business segments to thrive.” #marketing #investments #fintech ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
MARKETECH APAC
Teknolohiya, Impormasyon, at Media
Quezon City, Metro Manila 18,897 tagasubaybay
Creating a well-connected marketing community in Asia Pacific
Tungkol sa amin
We aim to create an ecosystem where brands, agencies, media and tech companies have an equal voice to share and learn from one another. We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises. We are MARKETECH APAC, making marketing for all. --- CONTACT US Editorial - [email protected] Sales [email protected] Other matters - [email protected] --- WRITE FOR US We believe that marketing is for all, and everyone should be given a platform to share their opinions and best practices that are important for the APAC marketing community. If you are a marketing leader who would like to share your thought-leadership pieces or be part of MEG (MARKETECH Experts Group) where we could invite you to share your opinions for story building or for speaking opportunities, we want to know you! (https://forms.gle/fpNiMkWbHTBwLEyT8) If you have a passion for writing and have a high interest in marketing, and would like to be a contributor, we want to hear from you! This is your opportunity to expand your network and get connected to marketing experts and be the trumpet of the latest marketing news and trends in APAC. Register here - (https://forms.gle/nRDsGNwJA71FLfT96)
- Website
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https://marketech-apac.com
External na link para sa MARKETECH APAC
- Industriya
- Teknolohiya, Impormasyon, at Media
- Laki ng kompanya
- 11-50 empleyado
- Headquarters
- Quezon City, Metro Manila
- Uri
- Self-Owned
- Itinatag
- 2020
- Mga Specialty
- Advertising, Content, Lead Generation, Webinars, Events
Mga Lokasyon
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Pangunahin
14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan
Quezon City, Metro Manila 1110, PH
Mga empleyado sa MARKETECH APAC
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Peter Jonas Sena
Creating a well-connected marketing community in the Asia- Pacific region. | Regional Audience Growth Manager at MARKETECH APAC
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Queen Noeline T.
Regional Account Manager | MARKETECH APAC | Creating a well-connected marketing community in the Asia-Pacific region.
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John Raven Aviso
Creating a well-connected marketing community in the Asia-Pacific region. | Project Manager at MARKETECH APAC
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Jerome De Rosas
Marketech APAC
Mga update
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MARKETECH APAC is excited to announce Adobe as the Platinum Sponsor for the anticipated 'E-Commerce Marketing in the Philippines 2024’ conference. 🎉🎊 Adobe is one of the most diversified software companies in the world and the global leader in creative, digital document and digital experience solutions. Join us on August 14 at Crowne Plaza Manila Galleria for an exclusive opportunity to gain insights from top industry leaders at FlowerStore Group, Home Credit Philippines, L'Oréal, Nestlé, Mondelēz International, and many more! You can get 20% off using the code [ADOBE20]! Click here to REGISTER: https://lnkd.in/gdvDrK9b #ECommerceMarketingPH2024 #marketing #ecommerce #Philippines
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Under this partnership, SIXGUN will undertake a Google Analytics and data project for Yarra Valley Water. The agency has been selected based on their prior experience, detailed service offerings, and client testimonials. Raghu Bharadwaj, acting general manager for service futures at Yarra Valley Water, said, “Yarra Valley Water is now collaborating with SIXGUN to implement these recommendations during the development phase. This partnership presents numerous opportunities, including improved website functionality, better user engagement, and more insightful data analytics. These enhancements will ultimately lead to more effective decision-making and a stronger online presence for Yarra Valley Water.” David Pagotto, founder and managing director at SIXGUN, said, “It’s a privilege to be selected for such an integral piece of work, one that will inform big decisions within Yarra Valley Water and lead to stronger user experiences for a large group of Victorians.” #partnerships #dataanalytics #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Yarra Valley Water collaborates with SIXGUN to improve website performance, data analysis - MARKETECH APAC
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Teads' merger with Outbrain will create one of the top open internet advertising platforms by size and scale, expected to reach over 2 billion monthly consumers across 50+ markets. Upon closing the transaction, David Kostman will serve as CEO of the combined company, with current Teads co-CEOs Bertrand Quesada and Jeremy Arditi as co-presidents. Meanwhile, Asaf Porat will take on the role of COO, overseeing the integration of the two companies. Quesada and Arditi said, “We look forward to sharing more about the combined company over the next few months. Our focus remains on our clients and partners, continuing to provide the product solutions, service, and value you’ve come to rely on Teads for. We’re tremendously excited for the opportunities this news brings and hope you’ll join us in this next phase of our evolution.” #marketing #acquisition #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Outbrain acquires Teads in $1 billion deal, expanding global advertising reach - MARKETECH APAC
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Hotglue will merge with Havas Media Melbourne, creating a larger, more dynamic team with enhanced expertise and leadership across digital, e-commerce, media, and activation functions. Speaking on the acquisition, Nick Smith, co-founder of Hotglue, said, “When Havas knocked on our door and we got to know Virginia’s future vision, Havas's sense of purpose, and their strategy for the future, it became abundantly clear that this was the next logical step for Hotglue and our team of over 55 dedicated staff. We’re thrilled to bring our fantastic culture, social, media, and production capabilities and incredibly skilled workforce into the Havas network.” Meanwhile, Yannick Bolloré, chairman and CEO of Havas, said, “We are thrilled to welcome the Hotglue team to our Havas family. Hotglue is a forward-thinking business that perfectly aligns with Havas’ global Converged strategy, sharing our deep focus on clients’ ever-increasing needs for cross-functional, fully integrated communications solutions driven by standout creativity and the best technology.” Virginia Hyland, CEO of Havas Media Network AUNZ, also said, “Integrating Hotglue into Havas Media Melbourne will enhance our scale and ability to offer comprehensive solutions across the consumer decision-making journey for our clients. This acquisition supports our progressive Havas Converged strategy and operating system. I look forward to warmly welcoming the Hotglue team as we grow our Melbourne Village footprint, adding even greater depth of skills and expertise to our talented team.” James Wright, group CEO at Havas Creative Network AUNZ and global chair of Havas PR Network, also commented, “As we look to strategically scale in Melbourne, it’s important we add greater talents and capability to our media agency business. With the expertise and brilliance of Nick, Lewis, Matt, and their team, we will have a significant foundation to further attract exciting new clients and talent to the Havas Group.” #marketing #acquisition #agencynews ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Havas acquires independent media agency Hotglue, strengthens Australian market presence - MARKETECH APAC
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To stay competitive in the commerce scene, your influencer marketing needs to be strategic and agile. This approach will help you craft a nuanced strategy that leverages each influencer type's strengths for innovative and impactful marketing efforts. Participating in a panel discussion about the influencer craze at our upcoming ‘E-Commerce Marketing in the Philippines 2024’ conference will be Ila Cruz-Lucmayon, digital marketing and advertising head at Sun Life Philippines She will be joined by bea atienza, marketing director, impactful brand experience at Colgate-Palmolive, Brittany Kaw, global offline media and influencer marketing senior team lead at Emma – The Sleep Company and will be moderated by Philip T., head and general manager for data and strategy at HAVAS Ortega. Join us on August 14 at Crowne Plaza Manila Galleria! Register here: https://lnkd.in/gdvDrK9b #ECommerceMarketingPH2024 #marketing #ecommerce #Philippines
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Disney+ Hotstar has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns. Jason Barnes, chief revenue officer for APAC at PubMatic, said “We are thrilled to collaborate with Disney+ Hotstar. With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.” Meanwhile, Dhruv Dhawan, head of ads at Disney+ Hotstar, commented, “Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers. Utilising sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers." #adtech #streaming #india ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Disney+ Hotstar taps PubMatic to scale advertising reach in India - MARKETECH APAC
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Said campaign by Singlife takes participants through a personalised journey with generative AI technology and webAR with just a few taps on their mobile devices. They answer three simple questions about their views on financial freedom, and unlock a unique, AI-generated vision of their dreams. Debra Soon, group head of brand, communications, marketing and experience at Singlife, said, “Singlife’s ‘Dream’ campaign is about empowering Singaporeans to visualise and chase their dreams. The Dream Cube takes this message to another level, allowing individuals to see themselves achieving those dreams, one which is personalised and unique.” #financialfreedom #webcampaign #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Singlife’s ‘Dream Cube’ web campaign lets Singaporeans envision financial freedom dreams - MARKETECH APAC
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In her new role as APAC president, Lulu Raghavan will lead a diverse and talented team of creative professionals across APAC, fostering a high-performance culture and extraordinary creativity to drive business growth for Landor. Christian Schroeder, global president of Landor, said, "We are very excited to see Lulu step into the APAC President role. Her extensive experience, dedication, and innovative approach make her the perfect fit to lead the region. I am personally delighted for Lulu, and confident that she will continue to drive growth and excellence across our APAC offices." Also speaking on her promotion, Raghavan shared, "I am honoured to take on the role of President for the APAC region. This is an exciting time for Landor, and I am eager to build on our strong foundation and continue to drive innovation and growth. I look forward to working closely with our talented teams across APAC to deliver exceptional value to our clients." #marketing #appointment #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Landor elevates Lulu Raghavan to new role as president for APAC - MARKETECH APAC
https://marketech-apac.com
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With the arrival of HBO’s House of the Dragon’s epic second season, Astro in collaboration with HBO brings the world of Westeros to life in an immersive activation takeover of the Pasar Seni MRT station. The collaboration is supported by Talon Creative, Mass Rapid Transit Corporation, Mindshare and Durian Events. Kam Leong Tai, chief sales and marketing officer at Astro, said, “As Malaysia’s leading content & consumer media company, we always strive to bring not just the best of entertainment for all Malaysians but truly deliver unique experiences for Malaysians as well. The world of Westeros is an iconic place and we saw an opportunity to take that experience on screen and turn it into something delightful and unexpected for fans.” #outdooractivation #entertainment #malaysia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Astro, HBO bring ‘House of the Dragon’ to life via Pasar Seni MRT immersive activation - MARKETECH APAC
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