"JACQUEMUS" is a French fashion brand created by Simon Porte Jacquemus. The brand, which started with a women's collection in 2011, quickly gained attention, winning the LVMH Prize Special Jury Prize in 2015. In 2018, the brand launched a men's line, skillfully incorporating the sensibility expressed in the women's collection, and developing minimalist and sophisticated clothing that is not bound by gender. Many hit items that symbolize the brand have been born, such as the iconic bucket hat and handbags.