This is something we in Australia should aim for.
So much more profitability can be achieved but also reducing the cost of goods.
Coalition of companies provides consumers with clarity on the application of expiration dates
Manufacturers and supermarkets, including Unilever, FrieslandCampina, Albert Heijn, De Smaakspecialist, Lidl, Jumbo, Dirk, Dekamarkt, Ebro, Velder, and Enrico Foods, will jointly and on a large scale clarify the expiration date indication on food products. By communicating more explicitly on the packaging about how a consumer should deal with the expiration date, they want to take further steps in reducing food waste among consumers. These companies have joined the Coalition for Expiry, initiated by the foundation Samen Tegen Voedselverspilling, FNLI and Too Good To Go, supported by CBL and the Voedingscentrum, which was launched at the congress Towards Halving Food Waste in Europe.
Role of shelf life confusion
In the Netherlands, we waste 2 billion kilos of good food every year. 24-38% of this is wasted by the consumer. An extra shame, because all the energy needed to grow, produce, package and transport food is already in the product. 10% of this food waste at consumers' homes is caused by confusion about the various shelf life dates. This is equivalent to approximately 60 million kilos of good food, 115 million meals or 175 million kilos of CO2 emissions per year. There is enormous profit to be made there. Toine Timmermans, director of Samen Tegen Voedselverspilling: 'After years of reducing food waste by consumers, this downward trend seems to be stagnating. More is needed if we want to ensure that food waste is halved by 2030 according to SDG12.3. This coalition is an important and logical step in the right direction. We therefore hope that even more companies will join us so that consumers at home do not have to waste valuable food unnecessarily.'
to consumers that they can use our products safely and can easily judge for themselves whether they still taste good after the best before date, by looking, smelling and tasting.' Even products that are stored refrigerated can still be consumed perfectly well after the date. Bob Mulder of FrieslandCampina: 'Thanks to the latest techniques for packaging dairy, milk and yoghurt often last longer than you think, even after the best before date. By looking, smelling and tasting, you as a consumer can very well judge for yourself whether it is still suitable for consumption. I do that at home too. That is why our Campina will have the look-smell-taste logo within six months.'
No expiration date on products
Some products do not need to have an expiration date, such as salt, honey, vinegar, etc. However, a date is still regularly stated on these products. The coalition partners are therefore going to remove the date from these products. In addition, they are working together with Samen Tegen Voedselverspilling to further expand this list of exempt products.
Netherlands frontrunner
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