Storyteq

This week Conor McGowan and James McGowan attended the In-House Agency Council (IHAC) 2025 Summit in Australia, where they shared their thoughts on navigating the crowded #martech landscape. Read more below. 👇

Marketing shouldn’t feel like a never-ending treasure hunt. But too often, we’re digging through shared drives, chasing Slack threads, and opening “final_final_v2” just to get a campaign out the door. The result? Campaign delays, duplicated work, and missed opportunities. But it doesn't have to be this way. #CreativeOps #MarketingOperations #ContentMarketing #MarketingEfficiency

Last week we asked: 𝑤𝘩𝑎𝑡’𝑠 𝑡𝘩𝑒 𝑏𝑖𝑔𝑔𝑒𝑠𝑡 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑜𝑝𝑠 𝘩𝑒𝑎𝑑𝑎𝑐𝘩𝑒 𝑦𝑜𝑢’𝑑 𝑓𝑖𝑥 𝑤𝑖𝑡𝘩 𝑎 𝑚𝑎𝑔𝑖𝑐 𝑤𝑎𝑛𝑑? Half of you said the same thing: 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐛𝐨𝐭𝐭𝐥𝐞𝐧𝐞𝐜𝐤𝐬. It’s a familiar story. Reviews drag on. Feedback comes from everywhere. Approvals stall. And creative energy gets stuck in the process instead of the work. That’s why we built our Collaboration Hub, one place to give feedback, track versions, and move approvals forward faster. Because less chasing feedback means more time creating. #ContentOps #Collaboration #CreativeAutomation #Storyteq

Join Conor McGowan at In-House Agency Council (IHAC) Australia next week!

What if you could double your creative output without adding more hours or resources? That’s what ASOS.com achieved. By rethinking how their team works, they unlocked 40% faster production times, while keeping every asset perfectly on-brand. Here’s what changed for them: 🟣 Faster asset production – teams can produce content at scale without design bottlenecks. 🟣 More creative freedom – designers spend less time on repetitive tasks and more on creative campaigns. 🟣 Global-ready content in minutes – localized assets are now produced quickly for all markets and channels. The result? More content, delivered faster, with less friction. Read the full ASOS story here https://lnkd.in/eai_QEVE #CreativeAutomation #ContentAutomation #ASOS #Storyteq #GlobalMarketing

Adapting global campaigns for local markets doesn't need to be a headache but for most marketing teams, it is. Storyteq helps make campaign rollout effortless. With the Storyteq platform you can: 🟣 Adapt your global brand assets instantly with dynamic templates, no need to start from scratch. 🟣 Produce all your ad variations at once with batch production tools, saving hours of repetitive work. 🟣 Stay on brand with built-in guidelines so every asset looks consistent, no matter who creates it. From idea to execution, we help creative teams move faster, maintain consistency, and focus on what really matters: creating content that resonates. #CreativeAutomation #MarketingTechnology #DigitalMarketing #ContentLocalization #BrandManagement #ContentMarketingPlatform

Marketing teams are busier than ever, juggling endless approvals, scattered assets, and tight deadlines. If you could wave a magic wand and fix one content operations headache, what would it be? Let's discuss in the comments below! 👇

At Storyteq, I speak to many brands who feel overwhelmed by how much content they need to produce. Their teams work hard, but there’s always more to do. The brands that manage this best don’t create everything from scratch each time. They set up smart ways to reuse and adapt their work. For example, instead of making 50 separate videos, they build one set of pieces they can mix and match: - Intros that fit different products - CTAs they can swap for each market - Layouts that work for many channels This way, one project can turn into dozens of versions without starting over every time. It saves time, keeps the brand consistent, and still leaves space for creativity. That’s what we focus on at Storyteq: helping brands get more out of the work they already do. Want to know how? Send me a message!

How do you launch personalized campaigns in 160 countries and 28 languages without losing brand consistency or speed? This is exactly the challenge Heineken faced. With the Storyteq platform, they turned complexity into clarity. Using dynamic templates and Brand Portals, their teams can now: ✅ Adapt campaigns instantly while maintaining brand consistency ✅ Produce creative assets for different markets quickly and efficiently ✅ Cut production costs while boosting campaign performance From one master template to completely localized campaigns, Heineken now creates smarter, scales faster, and stays on-brand everywhere. 👉 Read their story here: https://hubs.ly/Q03DNnx90 #MarketingCaseStudy #CampaignManagement #DynamicContent #PersonalizedMarketing

The results from our latest Linkedin poll are in: 'managing approvals' takes up the most time in your creative workflow. 😬 If you’re stuck in endless back-and-forths, you’re not alone. We know how frustrating it is when chasing sign-offs leaves little time for doing what really matters: creating campaigns that move your brand forward. We’ve all been there: 😩 Emails flying back and forth 😩 Feedback in ten different places 😩 Campaigns stuck waiting for sign-off What if approvals could be fast, structured, and centralized? With Storyteq thats possible. #CreativeWorkflow #MarketingTeams #ContentCreation #ApprovalProcess #MarketingTips