NFON UK Signs New Resellers Using N.Rich Intent Data
“With intent reports, you're not chasing shadows all the time, which is what you do a lot with raw data, with standard lead generation. With intent data we are now able to identify potential new customers in a very, very competitive market space.”
Chris Selby-Rickards, Marketing Director at NFON UK
Top Results
Introduced intent-based scoring to the reseller program
Identified 400 potential high-intent resellers
Landed 8 new resellers
Key Decision Factors
Integration with HubSpot, Salesforce, and LinkedIn
Recommended by colleagues from NFON Italy and France
Easy-to-use, cost-effective tool
What Changed With N.Rich
NFON started using N.Rich about 7 months ago. During that period, N.Rich has become extremely important for their sales and marketing strategy. A tool that is invaluable to NFON's operation.
400 high-intent resellers identified, 8 signed
“We've been able to generate about 400 interested partners that have reached a high intent score. And in the last six months, we've been able to sign 8 new partners from the data that we collected through N.Rich. That's a fantastic result. Each of those 8 partners will generate a certain number of sales per year and that's revenue for NFON. So with regards to ROI, it's absolutely on point with what our forecasts were and what we wanted.”
More time saved with buyer intent insights
“We rely heavily on intent data scoring. We are able to see people who are out looking for different keywords. Also, being able to see how much somebody is engaging with you or your content is very important because it helps you streamline your costs and your time. You can tailor the start of a conversation, which means that actually the response and the end result of that conversation are much more likely to be positive.”
Wiser budget allocation
“It's a very cost-effective tool. You're not spending lots and lots of time and money searching. You see that, let’s say, these ten people are looking at your blog every day or they're downloading a white paper or things like that. So you can really streamline your marketing efforts, which frees up your time and your budgets to do different things. Every month we had loads of money left over and we were like - hang on, how can we have so much left over when we've been getting so much information back?”
