Yizhen Fung

Yizhen Fung

Wilayah Persekutuan Kuala Lumpur, Malaysia
2K pengikut 500+ kenalan

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Perihal

A generalist by training and explorer at heart, I am passionate about bringing people and…

Artikel oleh Yizhen

Aktiviti

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Pengalaman

  • Grafik AirAsia MOVE

    AirAsia MOVE

    Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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    Federal Territory of Kuala Lumpur, Malaysia

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    Hong Kong

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    Kuala Lumpur, Malaysia

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    Kuala Lumpur

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    Kuala Lumpur, Malaysia

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    Kuala Lumpur, Malaysia

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Pendidikan

Lesen & Pensijilan

Projek

  • ASB Business Continuity Plan for COVID-19 Contingencies

    - Kini

    Member of the Leadership Team of the ASB Business Continuity Plan for COVID-19 Contingencies. Team Lead of the Internal Communications unit.
    1. I designed, stress-tested and operationalised BCP processes within a 72-hour timeframe. The operationalised BCP empowered the ASB student community to be prepared and organised for any contingencies.
    2. As Team Lead of the Internal Communications unit, I coordinated and synthesised the information flow of a rapidly evolving situation and created…

    Member of the Leadership Team of the ASB Business Continuity Plan for COVID-19 Contingencies. Team Lead of the Internal Communications unit.
    1. I designed, stress-tested and operationalised BCP processes within a 72-hour timeframe. The operationalised BCP empowered the ASB student community to be prepared and organised for any contingencies.
    2. As Team Lead of the Internal Communications unit, I coordinated and synthesised the information flow of a rapidly evolving situation and created a process for crisis communications.

  • ASB Action Learning Project III - Strategy & Marketing

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    Creating a go-to-market strategy for a Southeast Asian beer company to penetrate new market segments in Vietnam

  • ASB Action Learning Project II - Business Development & Strategy

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    Created a go-to-market strategy for a Thai bank to penetrate the social commerce market in Thailand using strategic partnerships

  • Graduate Research Assistant - Rohingya Refugees

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    Analysed interview transcripts to assess pre- and post-exposure bias against Rohingya refugees

  • ASB Action Learning Project I - Business Development & Marketing

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    Created a go-to-market strategy for a Malaysian rubber glove manufacturer to diversify into the B2C retail market through the e-commerce channel

  • ReMag

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    Chief Editor of ReMag, the online magazine run by Malaysian students, for Malaysian students. We publish articles on almost everything under the sun -- politics, education, sports, current affairs, you name it.

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Pengiktirafan & Anugerah

  • McKinsey Next Generation Women Leaders Asia-Pacific 2023

    McKinsey & Company

  • ASB Best Action Learning Team Project Award

    Asia School of Business

    Was selected as the best from 36 Action Learning projects.

    This award recognizes the project team that exemplifies excellence in action learning through the following:
    • Adapting classroom knowledge within the proper context to address a business challenge.
    • Using innovative methods in data collection, analysis and synthesis.
    • Providing impact and real value to the host organization.

  • ASB Dean's Award for Outstanding Academic Performance

    Asia School of Business

    This award honors students for exceptional academic performance throughout the MBA program.

  • ASB Full Fellowship Award

    Asia School of Business

Bahasa

  • English

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  • Chinese

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