AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News
The Language of Coordination: From Humans to AI Agents
As global challenges like climate change, pandemics, and mass migration become increasingly urgent, the need for mass coordination has never been greater. In his presentation, “The Language of Coordination: From Humans to AI Agents,” Associate...
Promoted to Full Professor
MediaFutures Work Package 2 Co-leader, Mehdi Elahi, has been promoted to Full Professor! We are happy to have him as our colleague. Elahi is a very engaged researcher who always wants the best for his co-authors, PhDs and students. He earned his...
Making sense of conflict: How this conflict tool is helping journalists and researchers track global tensions
Every day, news headlines report conflicts from around the world. Topics such as territorial disputes, political crises, or large-scale wars are important to cover. These events shape global politics and impact millions of lives. But keeping track...
Women in Science: Inspirations, Role Models, and Advice for the Next Generation
Today marks the 10th anniversary of the International Day of Women and Girls in Science, an opportunity to recognize both achievements and ongoing challenges. While we celebrate the highly valuable contributions of women in research, we must also...
Upcoming events
Mid-term evaluation of PhD candidate Bilal Mahmood
Mid-term evaluation of PhD candidate Bilal Mahmood
Talks on Responsible Recommender Systems
Talks on Responsible Recommender Systems
Mid-term evaluation of PhD candidate Khadiga Seddik
Mid-term evaluation of PhD candidate Khadiga Seddik
Mid-term evaluation of PhD candidate Jia-Hua Jeng
Mid-term evaluation of PhD candidate Jia-Hua Jeng
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
[email protected]
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
[email protected]
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