Hasbro has licensed Idaho-based toyco Victury Sports to develop a new range of licensed sports balls featuring its iconic toy franchises. 

Victury won a 2019 Toy of the Year award for Ollyball, which is designed for full-speed indoor play. This innovative ball weighs less than an ounce and absorbs impact and force through Victury’s patented KrunchCOR material. Kids can also customize its surface using markers to color in pre-printed graphics.

As a Hasbro partner, Victury will manufacture and distribute Peppa Pig, Transformers and Furby-branded Ollyballs. The company is planning to give the industry a first look at this licensed range at the LA Fall Toy Preview event in September, where it’s hoping to sign new licensors and retailers. 

Victury signed its first licensing agreement last year with the NBA to make team edition Ollyballs featuring the Chicago Bulls, LA Lakers, Boston Celtics, New York Nicks and Golden State Warriors.