Hiroaki Higashiyama

🎤 Avalon and Chloe recently teamed up with Ayala Ples from Crane Venture Partners to host an event for women leaders in early stage B2B SaaS for a GTM-focused discussion. The group shared methods for effectively engaging enterprise buyers amidst market uncertainty as well as strategies for enhancing collaboration between sales and marketing teams. 💡 Here’s what we learnt: 1️⃣ It helps to have a narrow ‘Ideal Customer Profile’ focus in the early days to deeply understand buyer personas 2️⃣ Leveraging generative AI can accelerate enterprise procurement 3️⃣ Focus on driving early adopter evangelism to create advocates in your customer base 4️⃣ Empowering product managers as content creators amplifies market resonance - they speak the language of your customers and understand pain points 5️⃣ Repetition is key: reiterate your message in various ways for organic engagement Thank you to our guest speakers Isabelle Duarte of Soldo, Talia Moyal of Gitpod, Karina Ferdi of Cycode | Complete ASPM and Aisha Tummon of Orbital Witness, for joining the panel and sharing your insights. Alongside Crane Venture Partners, we’re building a supportive ecosystem to empower women in Enterprise Software to tackle challenges and seize opportunities head-on. We’re also looking to create opportunities for women in Enterprise Tech outside of our in-person events. Sign up to be part of the discussion. 👉 https://lnkd.in/ee_yefVm

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【App Marketing Strategy Initiatives】 ASO (App Store Optimization) First and foremost is ASO (App Store Optimization). ASO is a strategy to enhance the visibility of your app within app stores and improve its ranking in search results. Similar to SEO (Search Engine Optimization), it is sometimes referred to as app store SEO. By optimizing for specific keywords, you can ensure that your app appears at the top of search results. Additionally, creating high-visibility promotional text and images that make users want to click the install button when they view your app's product page is crucial. --- Feel free to reach out if your app needs a boost! Our team specializes in these strategies and can help elevate your app's presence and performance. Let's connect and take your app to the next level! If you are interested in StandArrow, please check the following website! https://lnkd.in/gi4Tv_Vs #AppMarketing #AppStoreOptimization #ASO #MobileAppMarketing #AppGrowth #DigitalMarketing #SEO #AppVisibility #AppDevelopment #MobileApps #AppPromotion #AppLaunch #MarketingStrategy

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theAsianparent Insights reveals the top 5 reasons why Thai moms choose cesarean deliveries, based on a survey conducted through theAsianparent app. The survey, conducted between July 1-3, 2024, had 769 respondents. 📝 We have many more interesting insights. For more information, please contact us at [email protected]. #theAsianparent_TH #TAP_TH

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Time to open a UOB account if you have not and stack your multiplier account interest! More exciting news coming your way. Keep a look out. For Talenox users using UOB, reach out to our team to learn about the new automation. 🚀🚀 #Talenox #UOB #BankingDeals #Cashback #SamsungGalaxyS24

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Day 14 of #USvGoogle started with Google Finance Director, Jessica Mok. Google tried to minimize the financial importance of its adtech business, showing that it operated at a loss from 2015-2017, to downplay the role of display in generating revenue, and land an out-of-context soundbite about how much they pay publishers. On cross, DOJ highlighted that Google tracks revenue separately for display, video and app inventory, and for direct vs. indirect-sold inventory supporting their market definition argument. DOJ also pointed out that Google decides whether to classify revenue as principal or agent, which informs whether Traffic Acquisition Costs (”TAC”), money paid to publishers, is included in their figures. Obviously, without TAC, booked revenue will appear lower, and margin will appear higher. Google then called Dr. Mark Israel to play some more number games. He is an economics expert, and his analysis is central to Google’s case. While I expected something at least somewhat compelling, instead we got analysis that appears completely detached from reality. Google seems to want to pretend their publisher customers simply do not exist. While DOJ’s case focuses primarily on harm to publishers, there was a 30 minute stretch of time at the beginning of Israel’s testimony where his only mention of anything publisher-adjacent was to explain the origin of the “cellophane fallacy” as the theory that prices for cellophane might go up so much that people resort to wrapping their sandwiches in newspaper. He starts by refuting the DOJ’s definition of 3 distinct markets, proposing instead that adtech is a single two-sided market. He says that DOJ excludes other places advertisers find impressions, other ways “connections” to audiences are made, and the other types of adtech that exist. No mention of publishers. He talks about shifting media consumption trends, highlighting growth of apps and mobile environments, as well as the growth of ad spend on social, and the rise of retail media. Still, no mention of publishers. He talks about how social and retail media companies act as competitive restraints on Google and serve as reasonable substitutes…again, with respect to advertisers. Google even pulls up a deck to make their point that compares Google and Amazon, and explicitly references the fact that Amazon does not offer a publisher ad server, while Google has DFP. Finally he mentions publishers, to say that if ROI for advertisers were to fall, both advertisers and publishers might switch. For example, he says, publishers might move to a different exchange, move more of their content to apps, or adopt a subscription model. Soon after, he explains publishers can move more of their inventory from indirect to direct sales. It’s about “how hard sales people work” to sell direct. A few minutes later, he suggests that if Google’s publisher ad server isn’t good, advertisers might switch to Facebook. I literally wrote “What??” in my notes. (more in comments)

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🌏 **Driving Growth in ASEAN, Taiwan & Japan Markets** 🚀 This is Jeffrey’s annual purchasing habit. Never stop learning new trend, market, and customer. Digital marketing is all about making connections that matter. The ASEAN,Taiwan and Japan markets are evolving fast, and staying ahead of these trends is key to success. 📊 Excited to share insights from the latest market trend report—helping brands unlock new opportunities in these dynamic regions. Let’s lead with innovation and drive impactful results together. P.S Explore and shape 2025 in advance. 🤣 #DigitalMarketing #ASEAN #Japan #Taiwan #MarketTrends #Growth #2025

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Exciting news from Custom Media KK! Their latest report, "Insights from the Content Marketing Landscape in Japan," delves into the top objectives, challenges, and the pivotal role of storytelling in B2B marketing. A must-read for industry professionals! Learn More: https://lnkd.in/ga-bB-st #ContentMarketing #B2BMarketing #Storytelling

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Lydia.ai just wrapped up the 2024 Samsung Fire & Marine Insurance Samsung Financial Group C-Lab Outside program. We’re the first international company to join this initiative, and it’s been an incredible journey into the heart of Korean insurtech innovation. Our path from University of Toronto to the global insurtech stage has been quite the ride. Korea’s market? Check out my chat in the Samsung Fire & Marine Insurance video. I break down how we’re reshaping insurtech that speaks to local needs for inclusive insurance. This collaboration didn’t just put our tech to the test - it deepened our connections in Korea’s insurance world. We’re doubling down on our commitment to work with our partners, including the awesome team at SCOR Korea, to drive real innovation in this dynamic market. A special thanks to my co-founder Christina Cai for her exceptional leadership, and to our entire Korea, Taipei, and Toronto Team for their dedication to global excellence. Together with our partners, we’re excited to continue pushing the boundaries of what’s possible in insurtech. We remain dedicated to our mission of protecting the health and happiness of people worldwide, with a renewed focus on serving the unique needs of the Korean market and beyond. #Insurtech #AI #Innovation #FinTech #Partnerships #KoreanInnovation #GlobalCollaboration

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❖ Released on local media in Thailand ❖ As mentioned previously, global affiliate platform "Webridge -Global Affiliate Network-" running by FORiT Inc. is now available Thailand and Vietnam. PLEASE REFER： https://lnkd.in/gWdwx-ak Today, we are happy to announce that we have just posted this delightful news on local media in Thailand as well. SEE MORE： https://lnkd.in/g3ubDXes *only available in Thai, so please use the translation tools if you needed. Welcome to join us! --------------------------------------- 先日、FORiT Inc.が運営するグローバルアフィリエイトプラットフォーム【Webridge -Global Affiliate Network-】は、 サービス対象地域をタイ・ベトナムにも拡張したことを発表いたしました。 詳細はこちら：https://lnkd.in/gWdwx-ak 本日、タイ現地メディアにおいても、 本ニュースをリリースしたことをお知らせいたします。 詳細はこちら： https://lnkd.in/g3ubDXes ※タイ語のみとなります。 #LocalPressRelease #LocalMedia #PressRelease #NowAvailable #Launching #Launch #Expanding #Expand #Thailand #Vietnam #SoutheastAsia #Taiwan #HongKong #Singapore #Malaysia #FORiT #Webridge #DigitalMarketing #DigitalAdvertising #OnlineMarketing #OnlineAdvertising #GlobalBusiness #Affiliate #AffiliateMarketing #AffiliateAdvertising #AffiliateNetwork #AffiliateBusiness #AffiliateProgram #AffiliatePlatform #GlobalAffiliatePlatform #AffiliateTips #AffiliateSuccess #BrandCollaboration #MarketingTips #DigitalAdvertising #MarketingTrends #MarketingStrategy #MarketingStrategies #InnovativeMarketing #PerformanceMarketing #DigitalMarketingAgency #AdvertisingAgency #AffiliateMarketingAgency #eCommerce #eCommerceStrategy #eCommerceMarketing #eCommerceBusiness #eCommerceTips #Influencer #InfluencerMarketing #InfluencerPartnership #InfluencerCollaboration #InfluencerBusiness #InfluencerTips #PartnershipMarketing #eMarketer

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The way we enjoy audio content on smartphones is expanding. Radio content is also gaining “mobility.” With advancements in communication technology, we have entered an era where content is becoming more portable. “Personal Insights on Radio and Audio Content: Between Communication and Broadcasting” https://lnkd.in/gDEsrHfy #media #content #marketing #growthstrategy #growthmindset #gamechanger #tokyo #japan

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🤔 3 Reasons Why You Should Attend Taboola TH Publisher Summit 🏆 #TaboolaSummit#DigitalPublishing#AI#Personalization 1. Stay on Top of Online Newsroom Trends Through Roundtable Discussion with Industry Thought Leaders 2. Be the First to Learn About Taboola's Product Updates for Thai Publishers 3. Connect with Media Tech Experts to Foster Innovation and Knowledge 📮 Join us to learn, network, and innovate! Reach out and inquire now to RSVP!

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