Dentsu Creative partnered with The Iconic Australia to launch the “Got You Looking” campaign, revitalizing the brand’s identity and driving impressive results. 📈 🎨 By embracing bold creativity and strategic media planning, the campaign boosted brand awareness by 4%, preference by 8%, and purchase intent by 10%. Website traffic surged by 14.7% weekly, and app downloads increased by 10% year-over-year. This collaboration showcases the power of innovative marketing to capture attention and drive consumer action. 💖 https://lnkd.in/ed6tYuBJ #CaseStudy #DentsuAPAC #OurWork
概要
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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https://bit.ly/3lDa6Ff
dentsuの外部リンク
- 業種
- 広告サービス
- 会社規模
- 社員 10,001名以上
- 本社
- Tokyo
- 種類
- 上場企業
- 専門分野
- Marketing communications、Advertising、Media planning、Media buying、People-Based Marketing 、Creative、Innovation、Data、Technology
場所
dentsuの社員
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Michael Princi
Global Head of M&A for Dentsu ◆ Improving results from acquisitive growth by connecting tactics to strategy ◆ Helped 1000’s of Execs turn Cash into…
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Dominic Powers
CEO | CGO | NED | INVESTOR | ADVISOR On gardening leave, taking time out to plant seeds and recharge. Looking for projects that have the potential to…
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
アップデート
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dentsuさんが再投稿しました
dentsu has been recognized as a Leader in Forrester’s Wave™ for Media Management Services, reflecting not only our commitment to innovation, strategy, and excellence within Media but also the combined talent and strategic impact of our network. Read more here: https://lnkd.in/eHWBcXRJ
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We’re honored to work with some of the industry’s most inspiring CMOs, who drive success both within their organizations and across the industry. 🌟 Congratulations to Elizabeth Rutledge, George Felix, Maggie Schmerin, Marissa Jarratt, and Norm de Greve on being named ADWEEK 2024 Marketing Vanguards! 👏👏👏
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dentsu has been recognized as a Leader in Forrester’s Wave™ for Media Management Services, reflecting not only our commitment to innovation, strategy, and excellence within Media but also the combined talent and strategic impact of our network. Read more here: https://lnkd.in/eHWBcXRJ
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🎮 "Tri’Athlon" : accompagné par dentsu public et The Story Lab, le ministère de la Transition écologique sensibilise les jeunes au tri sélectif grâce à une expérience immersive dans Fortnite ! 🪴Le ministère de la Transition écologique, de l’Énergie, du Climat et de la Prévention des risques dévoile Tri’Athlon, un jeu dans Fortnite conçu pour éduquer les jeunes au tri des déchets et à la signalétique « Info-tri ». Imaginé et orchestré par dentsu public, ce jeu plonge les joueurs dans une ville envahie par les déchets où ils doivent trier, réparer et collecter des objets tout en apprenant à #réduire, #réutiliser et #recycler. Au programme : des quêtes pour choisir les bons bacs, débloquer des points de collecte et livrer des objets à des associations. Les joueurs peuvent aussi gagner des #consoles reconditionnées comme des PS5, Switch et Xbox Series S. 🎁 👉 Comment jouer ? Téléchargez Fortnite gratuitement et entrez le code 5939-7163-3702 dans l’onglet de recherche pour découvrir le jeu immersif "Tri'Athlon". Un site dédié fournit toutes les infos sur l’initiative et les défis, tandis que des créateurs de contenu sur TikTok partagent l’Info-tri avec leurs communautés. 🔗 Pour en savoir plus : https://lnkd.in/euVPXFUv Merci aux équipes du ministère de la Transition écologique pour leur confiance 🤝 Anaïs Lançon Céline RIOUFOL-VASSELLE Camille Bourrée Inssaf Sourat-Choukri Marianne Molina dentsu Yvan Bouffay Laurent Beaudeau Margaux Martinez Dounia Haddad Garance Renault Marie Herrmann Margaux Perrot Kilian Cuinat
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dentsuさんが再投稿しました
Ángel López Barrado, Chief Difital Officer en dentsu, y Salvatore Cospito, Board Member en PROGRAMMATIC SPAIN y CEO de REETMO MEDIA, comparten sus impresiones sobre el Retail Media en este sexto episodio de dentsu Talks x PROGRAMMATIC SPAIN 🥂 💡 ¿Cuál es la dificultad que tienen que superar los anunciantes para que hagan uso de esta disciplina digital? ¿Cómo definir el Retail Media? ¿Cómo de importante es para los anunciantes? Aún queda un largo camino por recorrer, pero no hay ninguna duda, el Retail Media ha venido para quedarse. ¡Te dejamos un breve resumen y el enlace completo al podcast, no te lo pierdas! 🎙️ https://lnkd.in/dF366dZE
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dentsuさんが再投稿しました
🎙️ ‘Retail Media, nuevos players, nuevos publishers’: capítulo 1 #denstuTalks x PS En el primer capítulo de ‘denstu Talks x PROGRAMMATIC SPAIN’, Ángel López Barrado, Chief Difital Officer en dentsu, y Salvatore Cospito, Board Member de PS y CEO de REETMO MEDIA, debaten sobre retos y oportunidades del Retail Media. Encuentra los próximos capítulos en la sección especial #dentsuTalks: https://lnkd.in/dXgFqD-p https://lnkd.in/drXmJdQz
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Ángel López Barrado, Chief Difital Officer en dentsu, y Salvatore Cospito, Board Member en PROGRAMMATIC SPAIN y CEO de REETMO MEDIA, comparten sus impresiones sobre el Retail Media en este sexto episodio de dentsu Talks x PROGRAMMATIC SPAIN 🥂 💡 ¿Cuál es la dificultad que tienen que superar los anunciantes para que hagan uso de esta disciplina digital? ¿Cómo definir el Retail Media? ¿Cómo de importante es para los anunciantes? Aún queda un largo camino por recorrer, pero no hay ninguna duda, el Retail Media ha venido para quedarse. ¡Te dejamos un breve resumen y el enlace completo al podcast, no te lo pierdas! 🎙️ https://lnkd.in/dF366dZE
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NEW THOUGHT LEADERSHIP | EMEA Consumer Navigator: Wellbeing Economy 🌍 Discover the 5 key takeaways from our newest report, highlighting how EMEA consumers are redefining prosperity, and their expectations of brands in supporting their wellbeing. Swipe through the carousel to explore more! Download the report for the full insights 👉 https://lnkd.in/eGnP3Pn2 #EMEAConsumerNavigator #WellbeingEconomy #dentsuEMEA
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Space to watch #4 - Audio: Always the Bridesmaid Despite its high attentive reach and low attention costs, audio ad spend in APAC is projected to decline by 3.5% in 2024. 🎧 The “Ear Entertainment Economy” is evolving with ASMR, audiobooks, and calm audio apps, yet audio remains a complementary media channel. Key trends include the slow transition to addressable radio, plateauing podcast penetration, and streaming’s varied growth across markets as mentioned by our Head of Strategy at Carat Malaysia, Mohamed Salim. As we navigate these shifts, it’s crucial to recognize audio’s potential and strategically integrate it into our media plans. 📈 Let’s not let audio be “always a bridesmaid, never a bride”! https://lnkd.in/eWaanjpq #AudioMarketing #AdvertisingForecast #APACAdSpend2024 #MediaTrends
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