Sheila Bagattini

Need to trying to be more attractive

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2 commenti

🌟 The Power of Retail Media 🌟 In today's digital age, retail media has become a game-changer for brands and retailers alike. By leveraging data-driven insights and targeted advertising, retail media allows businesses to reach consumers at the right moment, with the right message. 🔍 Why is Retail Media Important? - Enhanced Targeting: Retail media platforms provide unparalleled access to consumer data, enabling precise targeting and personalized marketing strategies. - Increased ROI: With the ability to measure and optimize campaigns in real-time, businesses can achieve higher returns on their advertising investments. - Seamless Integration: Retail media seamlessly integrates with e-commerce platforms, creating a cohesive shopping experience for consumers. - Brand Visibility: It offers brands the opportunity to stand out in a crowded marketplace, driving awareness and engagement. With Wavemaker and Beintoo, we have successfully tested the Lidl Plus app... something is moving, even in Italy... This is a significant step forward in our digital journey, showcasing the power of collaboration and innovation. Let's continue to push boundaries and drive digital transformation in the retail sector! #DigitalInnovation #RetailMedia #DigitalAdvertising

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A unique global approach to Italian food love. This is how we raise the standards of passenger experience

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What can we expect from candidate elect José Raúl Mulino-PANAMA in terms of trade openness and FDI President José Raúl Mulino of Panama is expected to adopt policies aimed at fostering trade openness and attracting foreign direct investment (FDI). Mulino's administration is set to focus on economic growth, leveraging Panama's strategic position and existing free trade agreements to draw investors. His agenda includes revitalizing infrastructure, such as expanding the Panama City Metro, building the Panama Railway from Panama City to the border with Costa Rica and improving the highway system, which are aimed at enhancing the business environment and economic productivity. Mulino has pledged to create a pro-business climate to stimulate FDI, with a target of achieving 7% GDP growth. He plans to address key economic challenges, including improving public infrastructure and expanding access to essential services like potable water, which are crucial for sustaining investor confidence and economic stability. Furthermore, his administration will likely continue promoting special economic zones to attract strategic industries beyond the Panama Canal area, leveraging Panama’s favorable geographical location. However, Mulino faces significant challenges such as resolving the economic implications of the recent closure of the Cobre Panamá mine and addressing Panama's high public debt and social security system insolvency. Addressing these issues effectively will be critical for creating a stable and attractive investment climate. Overall, Mulino’s administration is expected to prioritize economic reforms and infrastructure projects to enhance Panama's trade openness and attract FDI, but success will depend on his ability to navigate the country's complex economic and political landscape.

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Stay tuned

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This is for me the mindset of a champion. One of those key lessons you’d better learn and take home. Whatever you do. https://lnkd.in/dTqAefvZ

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Another step into the growing path

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Today on newsstands on Marketing Oggi... the strategic role of Pop Up Stores on new forms of Marketing and Retailing. It is the new Hybrid and Integrated Marketing. #h2hmarketing

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Defending football industry interests at all costs? Yes, but at what price? In recent days, we've witnessed yet another demonstration of how, when it comes to protecting the big football lobbies, defense mechanisms and corrective actions are activated with extraordinary speed and efficiency. The Serie A anti-piracy system, in its attempt to block illegal content, has negatively impacted even legitimate platforms like Google Drive, disrupting paying users as well. The real question that comes to mind is: where is the same readiness and effectiveness when it comes to protecting other sectors? Are we sure that the interest in "legality" is evenly distributed? A defense system truly works only when it's fair and proportional, not when it serves to protect the interests of a few, at the expense of many. What a fair system!

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1 commento

Innovation never stops

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Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

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CHAPEAU to Ryanair's marketing strategy, which is a combination of humor, innovative social media use, and cost-efficiency. 1. **Humor and Engagement**: Ryanair uses witty responses on social media to engage with customers, turning potential negativity into positive interactions. This builds a strong, relatable brand personality. 2. **User-Generated Content**: They utilize user-generated content on platforms like Instagram and YouTube to create authentic connections with their audience. 3. **Cost-Effective Operations**: The airline focuses on keeping operational costs low to offer competitive fares. Innovations like online check-in and baggage charges help streamline operations and reduce costs. 4. **Consistent Branding**: Ryanair maintains a recognizable brand image with consistent use of their iconic blue branding across all marketing channels. 5. **Strategic Partnerships**: Promotions through partnerships, such as with the Erasmus Student Network, add value for specific customer segments and enhance their budget-friendly appeal. These strategies make Ryanair a standout in the airline industry, effectively combining humor, engagement, and efficiency to maintain their market position. In the first comment the sources for Ryanair's marketing strategy.

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📚 Reflections from the Turin Book Fair: Insights for Business and Marketing Professionals 📚 Today me and Luca C. had the immense pleasure of participating in the Turin Book Fair as invited authors. The experience was not only enriching but also provided pivotal lessons in marketing and communication that we are eager to share. 🖼️ The Power of Visuals 🖼️ The impact of images in capturing attention and evoking emotions is undeniable. In the bustling environment of the book fair, booths with compelling visuals consistently drew more visitors. This reinforces the importance of integrating strong, emotion-evoking imagery in our marketing strategies to better engage our audience. 📖 Mastery of Storytelling 📖 Effective storytelling and communication skills are crucial. Presenting complex ideas succinctly and engagingly is an art that can dramatically enhance how we connect with our audience. As professionals, refining our storytelling skills can lead to more impactful presentations and pitches, ensuring our key messages resonate and stick. 🤖💡 AI and Emotional Intelligence: A Budding Curiosity 🤖💡 There's a growing intrigue around how artificial intelligence can coexist with emotional intelligence within the business and tech communities. Discussions at the fair highlighted this curiosity, suggesting a fertile ground for integrating AI with empathetic, human-centered approaches in our strategies. These takeaways not only enriched our experience but also underscored the evolving landscape of business communication and marketing. Let's continue to embrace visual storytelling and explore the synergies between AI and human emotion to elevate our professional engagements. #BusinessCommunication #MarketingStrategy #AI #EmotionalIntelligence #Storytelling #VisualMarketing #turinbookfair

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Questo lo dovrebbero leggere tutti. L'ho visto succedere innumerevoli volte. "Most places are resistant to outsiders bent on change. Typically, though, highly talented leaders brought in from the outside are told to “shake things up,” to challenge the status quo. Unfortunately, what happens to many of these folks is that they fail. Either they misread the cultural cues as to how disruptive they should really be (versus what they had been told) or they didn’t build the supportive relationships needed to back them up on key decisions — or both. Because they didn’t receive the proper onboarding advice, if any, they underestimated the cultural bounds they’d have to work within. So the challenge for any incoming leader is to determine what you can challenge in the culture, and when you should do so" https://lnkd.in/dvSn4Pgv?

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Panorama of the Italian QSR market Q1 2024 in terms of number of stores (chains with >30 outlets excluding dark kitchens and corners in groceries). Last release of our Big 5 European QSR markets. (Source: FOOD STRATEGY & PERFORMANCE internal research in collaboration with Appetite for Disruption, Italian think-thank and consulting platform) Italy is unique! 👉 Lowest number of brands > 30 POS among the Big 5 (Previous mappings with chains >50 POS) 👉 4/19 brands are Italian native with 72% POS 👉 Absence or low footprint of many European leaders (Subway, Costa Coffee, Domino’s, Starbucks, KFC,....) 👉 Burger dominates the market (34%) but with relatively low networks. 👉 Low QSR pizza segment but no Pizza Hut/Papa John’s. Domino’s closed. 👉 Piadina (Italian “tacos”)> pizza 👉In the land of expresso, Italian brands lead the coffee shops/bakery segment (only 39 Starbucks) 👉KFC lone chicken player but Popeyes is announced with Master Franchisee Restaurant Brands Iberia   ➡ Our French, UK, German, Spanish, Italian QSR market analyses showed we definitely can’t speak of a single European QSR market but of differentiated European markets. FOOD STRATEGY & PERFORMANCE Cris Nulli Giulia Marcellini Thierry Rousset Ezio Balarini Kevin Derycke #QSR #italy #foodservice La Piadineria LA CAVEJA SRL I Love Poke Poke House La Yogurteria 12oz Caffè Vergnano 1882 Autogrill Italia Billy Tacos

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41 commenti

New updated and enhanced version! Panorama of the Italian QSR market Q2 2024 in terms of number of stores (chains with >30 outlets excluding dark kitchens and corners in groceries). (Source: FOOD STRATEGY & PERFORMANCE internal research in collaboration with Appetite for Disruption, Italian think-thank and consulting platform) Italy is unique! 👉 Lowest number of brands > 30 POS among the Big 5 QSR European markets 👉 4/22 brands are Italian native with 70% POS 👉 Absence or low footprint of many European leaders (Subway, Costa Coffee, Domino’s, Starbucks, KFC,....) 👉 Burger dominates the market (27%) with relatively low networks but slightly ahead of the ice cream segment 👉 Low QSR pizza segment but no Pizza Hut/Papa John’s. Domino’s closed. 👉 Piadina (Italian “tacos”)> pizza 👉In the land of expresso, Italian brands lead the coffee shops/bakery segment (only 39 Starbucks) 👉KFC lone chicken player but Popeyes is announced with Master Franchisee Restaurant Brands Iberia ➡ Our French, UK, German, Spanish, Italian QSR market analyses showed we definitely can’t speak of a single European QSR market but of differentiated European markets. FOOD STRATEGY & PERFORMANCE Cris Nulli Giulia Marcellini Appetite for Disruption #QSR #italy #foodservice La Piadineria LA CAVEJA SRL I Love Poke Poke House La Yogurteria 12oz Caffè Vergnano 1882 Autogrill Italia Billy Tacos Grom Crema&Cioccolato Rom'antica - La pizza alla Romana Capatoast Spizzico Pizza

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12 commenti