Gaetano Romeo

Great report from Ariana Wajntraub from our webinar today.

1

1 commento

Step by step

24

#StealThisVideo! The videos of all my talks from the last five years are now live and freely accessible. If you're interested in technophilosophy, #AI, #Web3, #GenAI, #LLM, #hotelmarketing, #hospitality, #metaverse, #spatialcomputing, #SGE, and technoethics, here you'll find 60 hours of crazy content. Enjoy!

2

🚨 Webinar Alert! 🚨 Next week, I’ll be joining an exciting webinar that you won’t want to miss — and it’s not just because I’ll be one of the speakers 😉. We’re diving deep into how to maximize conversions from your clicks. We’ll be sharing actionable tips, proven tricks, and insider strategies that can take your click-through rates to the next level. If you’re serious about growing your business and boosting results during this sales & holiday season, this is the session for you. 🗓️ Date: 17 October 2024 ⏰ Time: 11.00 - 12.00 🔗 Register now! Looking forward to seeing you there! Let’s unlock the full potential of your clicks 💡 #Webinar #DigitalMarketing #ConversionOptimization #Ecommerce #GrowthTips

39

2 commenti

🔺 NEW PROJECT 🔺 Work in progress #agenziapubblicitaria #marketing #comunicazione #MarketingSmart #ComunicazioneCreativa #StrategieVincenti #AgenziaInnovativa #FollowForTips #MarketingTrends #CreativitàInAzione #SocialMedia #BrandingEfficace

1

Questo l'articolo definitivo per quanto riguarda la solita antifona "prodotto vs marketing" e l'isteria collettiva della marketing community sul caso Liquid Death. Prossimamente tornerò anche sull'altra enorme cretinata del "marketing vs branding" che continua a circolare. Faranno mai pace col cervello i marketer d'assalto e impareranno mai questi concetti-base? Link all'intero articolo di Mark Ritson nei commenti, ma per i pigri riporto i passaggi chiave. ------- "Every week a marketer somewhere posts the same inane message that says something along the lines of: “It’s not the best product that wins, it’s the best-marketed product.” There is so much wrong with this statement it almost defies belief. But let’s start with the fact that it is rarely true. In almost every case, the quality of the product and its ability to deliver is imperative for success. And then there is the troubling fact that product should – at least in theory – be part of marketing’s remit. Setting up a statement in which marketing is seen as being more important than the product literally makes no sense. It’s like arguing that midfielders are more important than Manchester United. The two are indivisible. One is part of the other. (...) Shitty marketing can surely kill a great product, but without a successful, product even the best marketing does little other than speed its own demise." (Amen)

44

42 commenti

Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

2

🚩14 Nov 🚀 Sparkle your AI knowledge to boost your business, by attending AI Live event in Rome! Not enough? Check out below 4 reasons to get your slot 👇

1

Ecommerce profitability is indeed a crucial topic: #Retailers are actively pursuing differentiation and deeper customer engagement. On behalf of Contents, I am glad to be among the selected partners for this event in collaboration with Accenture Song Alexandre Gabriel Levy Alessandro Calatroni

6

Here's a translation for our English-speaking readers. And thanks for sharing your insights, Genni Argnani 🤔🤔🤔 #DigitalMarketing rates in the USA I recently read an interesting article on MarketingSherpa about the hourly rates of digital marketing agencies in the United States in 2024. The figures really impressed me! 💰 The most interesting passages in my opinion: - The national average rate is $82.66 per hour (about €78). - Delaware leads the way with $132.04 (about €125), while Alaska offers fares starting at $14.55 (about €14). - Populous states like California and Florida show competitive rates despite their market size. This analysis is based on data collected from 6,808 digital marketing agencies. It's amazing to see how demand and specialization for services affect prices from state to state. What do you think of these price differences? https://lnkd.in/diAzmiG7

4

move the change

2

From #loyalty to #SGDs !!👏👏🇮🇹🇮🇹 A new business unit is coming !! Now with Advice Group using #loyalty to achieve the 17 points of the UN 2030 agenda, is no longer utopia... find out how! Ask how to Daria Antonini #people #value #recognition

8

SAVE THE DATEEEEEE!

4