Riccardo Pozzoli

- 1 to the launch of my project... I have always been convinced that a #fashion or a #luxury brand should avoid having diva-like employees like creative directors or CEOs working mainly for their own benefit in the short term and that the Brand should be put first. This is the only way to create Brand Equity. That intangible asset so much despised by CFOs who cannot measure it but that represent the winning weapon on the market. I got to this conclusion after: - more than 20 years as a manager and top executive in key groups and brands - several years of studies thanks to my job as luxury management professor in key universities - my own research and curiosity crossing a regular brand analysis I do for my consulting job Brunello Cucinelli financial results of Q1 24 prove exactly this point. - Having a good product aligned with a powerful and consistent storytelling making the brand distinctive and unique is the only leverage helping companies to surf the ups and downs of this industry, especially in these volatile times - A company cannot recover quickly from the turmoil if they did not work well in advance in creating and nurturing a solid brand management and strategy - #talentmanagement is key and the team spirit is crucial. No divas...I remember Carla Fendi, one of the five sisters who developed Fendi had a desk in the open space with us, sharing everyday every single inspiration and thought with all of us, nobody excluded. - You can have the right mix of knowledge of brand management in fashion and luxury if you work in the industry and you study at the same time brand management applied to the industry - There is no need to launch hype, if you develop a great, robust, distinctive brand Tomorrow will be the day of the launch of my personal project. Stay tuned if you are interested!

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News: Peninsula Capital Advisors, a European Private Equity investor, has bougth a 25% stake in Mattioli , an Italian based jewellery manufacturer with a 100 expert master jewelers in a state-of-the-art factory. Yet another move in the landscape of the jewelry industry. The sector is increasingly dominated by large international luxury brands often part of luxury conglomerates like LVMH, Richemont or Kering (just to name the biggest 3). The supply chain is evolving towards increasingly specialized standards: this process attracts new categories of investors. #jewelry #jewellery #luxury #luxurygoods

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A Poetic Perspective. 💙 Now that fashion weeks, trade fairs, and showrooms are about to come to an end, it’s a good time to pose a reflection or a question to the air. Fashion is, and has always been, a powerful reflection of the times we live in. All of us (even those who claim to have no interest or think it’s the most frivolous thing in the world) communicate and build our identity around our aesthetic, always tied to symbols, values, and beliefs, which we express through jewelry, accessories, garments, colors… The first impression someone gives is visual, and if one knows how to read the subtle language of the objects surrounding them, they can learn more about that person than they sometimes know about themselves. The last 40 years of history, with the rise of neoliberal capitalism, have led us to the glorification of money, power, and the belief that anything that doesn’t produce money is worthless. When beliefs become dogmas, there comes a point where the structures that seem to hold everything together begin to crack. Think of a building from which new plants start to grow through those cracks. This is a metaphor to describe the feeling I had when seeing Paolo Carzana’s collections—poetry in an era of grand special effects. It’s fascinating how the most exciting things remain those created from within, with little or almost no budget. I encourage you all to take a look at the collection. #fashion

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#ObsessivelyEnthusiasticInvestor #UnreasonablyEnthusiasticInvestor #IrrationallyEnthusiasticInvestor at REFASHIOND Ventures: The Industrial Transformation Fund. We look for the people we believe are doing the best work in Industrial Transformation & Supply Chain Technology; Attempting the impossible. Then we go all-in on them. With obsessive and unreasonable enthusiasm. Join us. #IndustrialTransformation #SupplyChain #Innovation #Technology #Startups #VentureCapital #DemandTheImpossible #UnreasonableEnthusiasm #ObsessiveEnthusiasm #IrrationalEnthusiasm  

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They always ask me why Bottega La Fer makes jewelery using 9kt gold. Bottega La Fer made this choice for a question of sustainability. We have always liked jewellery, but we must safeguard the environment and people first and foremost. It is a question of conscience, duty and responsibility with the planet where we live. It sounds like commercial talk but that's exactly what I think. I also tell you in advance that the stones used by Bottega La Fer will be CVD, which I find to be a nice product and in line with this reasoning. Over time everything evolves. I'm sure that the alloys for 9kt will also evolve to make it easier to work... a problem that doesn't interfere with the final product if the jewel is designed with care. With current technology, 9kt is a valid alternative and it is still an investment. Bottega La Fer offers 9kt jewels with the quality and design of 18kt jewels. #bottegalafer #9kt #stonescvd #sustainability #world

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The jewelry industry is heavely focused on fairs and trade shows even in the #digitaltransformation era. One of the very common mistakes when exhibiting is the following one: the last day of the show closing the booth, and leaving it unattended, in the late morning or at the beginning of the afternoon without waiting for the official closing time. This is disrespectful to visitors as well as to the event organizer. Despite an often long term expertise in managing such kind of events the above mistake is still common, especially for MSME (micro, small and medium enterprises). DM me if you are interested in find out more about trade show exhibiting crucial operations and the support of a focused advisory. #jewelry #jewellery #diamonds #gemstones #sme #msme #tradeshow

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Frenziness in Milan.... I have serious doubts about the return on investment when it comes to organizing frenzies in luxury boutiques during Fashion Week. Bringing in celebrities is more than just strategic to generate views on social media. Often, these talents, as they're called, are genetically (or surgically, for some) blessed with the ideal body to showcase the most beautiful outfits from luxury brands. The equation "strength of my products = celebrity x talent x number of views" works well. In Milan, we witnessed the presence of K-pop bands or Thai group members, causing a frenzy among very young, tearful girls who were overwhelmed at the sight of these stars... These fans followed them from Prada to Gucci, to Versace, and then back to Gucci. I doubt these girls are buying sunglasses, cosmetics, or, even less, bags costing €3,500 or more, or ready-to-wear. Their hysterical love has nothing to do with the brand, the products, or the evening's fashion show event. I doubt they could even remember where they spotted these stars... and it's perfectly normal because that's not their interest. To my point, most of the comments about Versace were focused on Kun and his meeting with Donatella. Was it really necessary to hold a fashion show then ? Meanwhile, some brands are opting for a quieter approach, emphasizing their DNA: Prada Group is brilliantly focusing on its iconic accessories, Bottega Veneta continues its strategy of quality and limited editions, Stella Mc Cartney accelerates her creations through the values that suit her, Hermès makes us dream with ever more institutional campaigns (not to mention Ferragamo, which has also returned to this with elegance), and even Dolce & Gabbana is spot-on by inviting Madonna, the brand's icon, to the front row. Without a play on words, The Row continues to sell more and more logo-free bags at €7,000. Is luxury marketing at a turning point between an evolving "quiet luxury" and an overheated celebrity system? What do you think?

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