Riccardo Bonetti

“Nocturnal Creatures,” a campaign by Leo Burnett Italia and McDonald's celebrates the nocturnal habits of Gen Z.    Statistics reveal that 84.4% of Gen Z seek late-night camaraderie over a shared meal. “Nocturnal Creatures” captures the essence of a late-night rendezvous where young people come together to create ever-lasting memories.    Read more: https://lnkd.in/gszQ7jGT     LBBonline - Little Black Book | #creativeagency #advertisingagency 

212

1 commento

Wise words from Fabio Tambosi. 🥇 A shift in thinking is needed when it comes to connecting with the world of gaming and gamers. If brands are truly trying to reach, engage, and build long-term connections with Gen-Z (and very soon Gen Alpha), they should think of #esports / #gaming as a powerful medium to connect with these actively engaged communities. It's not just a passive interest. There are so many opportunities that are missed because some brands think that "gaming" is not for them, or base their decisions on outdated tropes about who gamers are perceived to be. With over 3.2 billion self-identified gamers in the world, and a significant portion of them being multi-generational, it's simply too big of an audience to ignore. 👀

3

Emerging Italian car rental brand, Locauto, lets their logo shine in new TV campaign. The logo-centric ad crafted by McCann Worldgroup Italy and distributed by UM Italy brings speed, simplicity, and customer satisfaction to the fore while using the brand’s logo to disrupt advertising norms. Alessandro M. Sciortino, Chief Creative Officer MW Italy, says: “When you’re a challenger car rental brand with a strong promise and you want to make remarkably renowned, you want to play it easy, fun and memorable. And that’s exactly what we wanted: you see this logo, you think “easy and fun. I guess this piece makes the point quite nicely." Read more in LBBonline - Little Black Book: https://lnkd.in/efENKetb

26

Cannes key takeaways: the power of diversity. Giulia Z., Commercial Partnerships Director, shares her takeaways with The Drum "There’s no argument that Cannes Lions, and the events that surround it, are brilliant, year on year. But something I’ve often noticed is that they’re also extremely US-centric across most of the narratives shared.I would love for more European, African and Asian companies, sports rights holders, and marketers to find their own space in these festivals. To share different cultural perspectives, ways of working, and what works across different geographies. Because it’s vital that we don’t always look at our industry through a singular lens. Diversity is powerful, we all know that." https://lnkd.in/e2qMcbpv

10

It's time to unleash the rebels for our second episode of Rebel Reels. Next up: Unpack the dynamic of brand awareness and how to craft a distinct identity for success – it's not just about being seen, it's about being remembered.

17

2 commenti