Mariagrazia Iodice

Is your beer brand ready for No and Low-Alcohol trends in Italy’s On Premise?🍻   Demand for no and low-alcohol options is increasing across Italy, with almost 3 in 5 beer drinkers planning to reduce their alcohol consumption in the next 12 months. Discover how your brand can tap into these trends and safeguard your market share!   Learn about the preferences of Italian beer drinkers, the influences shaping their choices, and the strategies to capture their attention: https://lnkd.in/eyddsv3w #CGAbyNIQ #italy #marketshare #beercategory #beerinsights #onpremise #outofhome #horeca #brandposition #beer #noandlow #beverageinsights

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What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures? Read the full sugar confectionery category report 2024 here:

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Ferrero UK has kicked off a vibrant new campaign to elevate Kinder Bueno's profile among Gen Z and Millennials! 🚨 Starting this August, the campaign is all about attracting younger shoppers and positioning Kinder Bueno as a go-to treat in the convenience sector. The campaign features a catchy TV advert running until early October with the tagline: "Why be basic, when you can be Bueno" —a nod to the brand’s successful year, marked by a 7.3% surge in value sales. Kinder Bueno now ranks as the third-largest chocolate countline in the convenience market! 🍫 A Ferrero UK spokesperson emphasized the campaign’s focus on keeping Kinder Bueno top of mind for younger consumers, ensuring it remains a must-stock item for retailers. The campaign spans across multiple channels, including TV, out-of-home (OOH) advertising, social media, and broadcast video on demand (BVOD), running until 6 October. #KinderBueno #NewCampaign #GenZ #Millennials #ConvenienceMarket

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Our first #DigitalCoffee on #ArtificialIntelligence: Thanks to all our clients, speakers, and organizers for the great discussion on how #ArtificialIntelligence, supported by the courage and commitment of leadership, is bringing value. We also focused on what needs to be done within organizations to increase their impact on the market, including short-term strategies #ArtificialIntelligence #Data #LocationIntelligence #Analytics #GenerativeAI #Leadership #Focus #Impact

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Bring the Cheer: How Nestlé Cheerios spark excitement at the Paris 2024 Paralympics. Nestlé Cereals extends a dynamic initiative across its entire cereal product range, with Cheerios as its principal. The ‘Bring the Cheer with Cheerios’ campaign, featuring Paralympic athletes like Hannah Cockcroft and Will Perry, commemorates Nestle’s collaboration with the British Paralympic Association, with the goal of motivating families and young people throughout the UK. Central to the promotions of the campaign is a chance to win a trip to the Paris 2024 Paralympic Games, inclusive of travel, accommodation, event tickets, and in-venue access and meals. Participants must purchase Nestlé cereal products and look for the entry process instructions on the packaging, to be completed either online or by mail as directed. As we reflect on how the campaign goes beyond merely offering support, and is truly about uniting communities to honor our remarkable athletes as they compete globally, let’s draw inspiration for your business by forging meaningful collaborations. Vantage Partnerships can expand your business’ reach and create synergistic opportunities that amplify your market presence. Partner with us to drive your business’ success. 📷ctto: Nestlé #Nestlé #ParisParalympics #DigitalMarketing #BusinessStrategy #Advertising

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