Elisa Cavestro

Today, I listened to TED Conferences with Giuseppe Stigliano 🎧. Giuseppe talks about the balance and harmony between consumerism and sustainability 🌍🌱. I think, every person, not necessarily involved in marketing or business, should listen to this speech. I heartily recommend it, it lasts only 16 minutes, and it can change your perspective, especially in the era of overconsumption and fast-fashion. 🛍️ #TedX #speech #marketing #marketingsuperhero #recommendation (available at: https://lnkd.in/e4SiWCPp)

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A unique global approach to Italian food love. This is how we raise the standards of passenger experience

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Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

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Our first #DigitalCoffee on #ArtificialIntelligence: Thanks to all our clients, speakers, and organizers for the great discussion on how #ArtificialIntelligence, supported by the courage and commitment of leadership, is bringing value. We also focused on what needs to be done within organizations to increase their impact on the market, including short-term strategies #ArtificialIntelligence #Data #LocationIntelligence #Analytics #GenerativeAI #Leadership #Focus #Impact

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