Design Group Italia

3M SecureFit, the safety helmet designed by Design Group Italia, is on tour with the exhibition "ITALIA GENIALE. Design Enables." just presented in Los Angeles as part of the worldwide tour of the Amerigo Vespucci. Promoted by the Ministry of Enterprises and Made in Italy, the exhibition showcases the inventive, creative, and design capabilities of Made in Italy. It does so with 82 products which are the result of genius, design, and innovation. "The exhibition is an extraordinary opportunity for global dialogue," comments ADI Associazione per il Disegno Industriale President Luciano Galimberti, "It's a journey through technological evolutions and the relational capability typical of Italian design." #WeAreVespucci #ItaliaGeniale #designforpeople

Config 2024, the Figma Conference held at the Moscone Center in San Francisco, has concluded, and we're thrilled to have joined it! Being part of a global community of designers and exploring the future of our profession and the role played by the digital world in its continuous evolution has been an extremely enriching experience! Thank you Alberto Giorgi for having been our eyes and ears! 👀 #config2024 #figma #digitalproductdesign #future

Great collaborations evolve and grow, and we are delighted to share the latest project we developed with Kraft Heinz. The iconic baby-food brand Plasmon Italia has just entered the pharmacy and para-pharmacy channels according to a new range positioning and a new packaging identity to convey credibility and relevance, while enhancing the brand’s heritage also in a new market. We are very satisfied with the Plasmon NutriPro new range identity! Discover more here: https://lnkd.in/dTnvTG3E Always a pleasure to work with amazing professionals! Design Group Italia: Simone Pase, Michele Favaretto, Vania Viscardi, Kraft Heinz: Elisa Cavestro, Sheila Bagattini, Alberto Steiner, Susanna Romanò, Mariagrazia Iodice #designstrategy #babyfood #strategy #positioning #npd

Curious to know about the new life of Under the Surface, the installation on water consumption created by Emiliano Ponzi, Accurat and us for the cultural program of Salone del Mobile.Milano 2024? While the immersive scenography is no longer there, its material cycle continues. Discover the full story here: https://lnkd.in/daCX7bCs Congratulations to the whole team: Gabriel Zangari, Jesus Vega, Chris Miller, Carlo Casagrande, Fulvia Ramogida, Sofia Tagliabue, Anna Lapiccirella, PERUGINI MAKING S.R.L., Alkemy enabling evolution

Our Service Design team recently attended "WMF - We Make Future 2024" - the innovation event exploring AI's transformative impact. Through insightful talks and sessions led by business and academic experts, we identified key trends poised to evolve service design and drive business growth. Here’s our wrap-up: 👉 Small is powerful: Compact, specialized AI models are democratizing niche solution-building, ushering in the era of small language models (SLMs). 👉 Hyper-personalization unleashed: AI-powered psychometric profiling enables unprecedented, personalized experiences. Customer journeys are being reinvented into bespoke narratives through intelligent storytelling. 👉 Embracing imperfection: Once seen as limitations, AI's "flaws" are now catalyzing human creativity. Data-inspired solutions transcend rigid data-driven approaches, igniting innovation. These AI shifts enable unparalleled personalization in user experiences. To unlock this potential, service designers can create thoughtfully crafted, ethical data acquisition strategies that harmonize AI capabilities with human-centric experience design. #ai #servicedesign #humancentric #experience

We have won our fourth Compasso d’Oro! Today, ADI Associazione per il Disegno Industriale awarded Össur Power Knee one of the twenty Compasso d’Oro 2024. This biennial prize is one of the highest recognitions in the design field! We are particularly proud to have collaborated with Ӧssur and all its partners to bring the value of good design to the international stage and for the best purposes, as the ones of Ӧssur Power Knee: the world's first actively motor-powered microprocessor knee that enables amputees to maintain and regain mobility and participate in the daily activities they enjoy. Martin Franzen Ivana Babic Sigurdur Thorsteinsson #designforpeople #designforchange #healthcaredesign #powerknee #compassodoro

We are excited to announce our collaboration with Haier Europe for the rebranding of Care+Protect, the leading home-professional brand dedicated to the care, protection, and maintenance of home appliances. Conceived to underline the commitment to guarantee high performance and greater durability of household appliances, the rebranding involved a total evolution of the brand’s pillars. A complete revamp that seamlessly communicates the brand’s promises across all touchpoints! Explore the case study here: https://lnkd.in/dDZkJ-ea   Haier: Sergio Surace, Rosita Federica Rimoldi, Violante D’Adda Design Group Italia: Michele Favaretto, Simone Pase, Vania Viscardi, Ahmad Qatato Alkemy: Federico Da Re #brandstrategy #rebranding #brandpromise #evolution #haier

Numerous accidents in woodworking are frequently due to operators modifying or disabling machinery safety systems to streamline activities. To definitively address this issue, Scm Group, a leading producer of machinery and systems for the woodworking industry, has enlisted our design team to co-develop a new safety system. The result is the truly innovative Blade Off, a safety solution that protects operators while maintaining the highest quality of their work. We are proud that our design expertise contributes once more to the wellbeing of operators in the industry! 🔎 Read more about Blade Off, dive into the project's case study https://lnkd.in/d5_fC37G 📹 Watch the video https://lnkd.in/dV9pt73z SCM Group: Aureliano Pucci, Stefano Casadei, Marco Di Pietro, GianLuca Fariselli, Sara Iaconianni, Michele Mazza, Alessandro Brunelli Design Group Italia: Matteo Smorgon, Martin Franzen, Edgardo Angelini #design #safety #wellbeing #industry

How can we improve an already award-winning and brilliant solution like the portable ECG device D-Heart that our team designed for Strena Medical? From our perspective, there is always room for enhancement and further developments. This is one of the most interesting challenges of a designer’s life. In collaboration with Scuola Design Polimi, we asked this question to 1st-year Master’s degree students in Digital & Interaction Design. Thirteen groups of students extensively analyzed D-Heart’s potential, pain points, and new targeted application possibilities from a user-centered point of view. The results were profound and intriguing. Leveraging the strengths of the solution, Politecnico di Milano’s students envisioned and tested new concrete scenarios of use and interaction with D-Heart on real users. The teams highlighted common remarks and points of view as well as new, peculiar, ideas, reimagining the entire user journey. Introducing the students to a multidisciplinary and socially impactful project like D-Heart has been extremely stimulating. It allowed us to share our expertise as digital and physical designers in the healthcare sector and underscored the importance of listening to new perspectives, staying open to debate, and learning together. Good luck to all those who took part in this project and thank you #ScuolaDesignPolimi! Design Group Italia: Edgardo Angelini, Pasquale Cirulli, Andrea Desiato Strena Medical: Nicolò Briante, Niccolo' Maurizi Scuola Design Polimi: Davide Spallazzo, Martina Sciannamè #design #interaction #polimi

Mastering and organizing a digital transformation in productive contexts is a serious challenge. The need for reliable and dynamic solutions, data tracking, decision making support and easy adoption is urgent. Design is a key ally in finding the right problems to solve and solving them in the right way.  During #SPSItalia by Messe Frankfurt GmbH, our CIO Peter Newbould and Sara Bellini co-founder of ALTO Robotics S.p.A. offered some precious hints about the technical, human and business aspects that a collaborative and well-tailored digital transformation is required to keep into account and improve. Thank you #SPSItalia for this opportunity! And… stay tuned for all the updates about our collaboration with #ALTORobotics.   #digitaltransformation #ai #robotics #design #designmethodology #industry #enablingevolution #alkemy