Vikas Gupta

Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

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A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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Great that more on our joint study with The Womb and Times of India is coming out. 👍🏽🙏🏼 #Marketing #Business #Strategy #Effectiveness

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To grow, Performance Marketing needs to learn and adopt from other disciplines #PerformanceMarketing #PerformanceBranding #BrandBuilding

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On a lighter note, they should also open a raincoats shop for other flyers. "Delhi's Indira Gandhi International Airport will soon have liquor shops catering to domestic travellers. The first liquor shop, said an official, will come up near the 'meet and greet' area of T3 and may be operational by the first week of July. The second store, however, may take a few more weeks to open. Currently, the arrival and departure areas of T3 have duty free shops where international travellers can purchase liquor. The domestic terminals of the airport had six premium liquor stores, operated by private players, when the now-rescinded Delhi Excise Policy 2021-22 was in force. The shops, however, had to be shut down when the contentious excise policy was withdrawn in Sept 2022 following multiple investigations by the CBI and ED into alleged irregularities in its implementation. This is when Delhi govt decided to shift to the old excise regime and handover the retail business of liquor to four govt corporations. While Delhi Tourism and Transportation Development Corporation and Delhi State Civil Supplies Corporation initially deliberated with the airport operator for space to open shops, the two stakeholders failed to reach a consensus on the rental amount. Though the upcoming shop at T3 arrival will be a small one with just about 750 square feet of area, sources said the customers would be able to enter the area and themselves pick the brand of their choice. Sources said only premium brands of liquor would be sold from the store. Welcoming the development, the industry players said with the air travel growing, Delhi needed to regain its share of domestic liquor shops. "The resumption of liquor shops at domestic terminals will be most welcomed by travellers into and from the city who earlier bought their choice of alcobev products on their way in or out of Delhi. This will also help the state regain some of the sales lost to NCR regions and further improve its excise collection," said Nita Kapoor, chief executive officer, International Spirits and Wines Association of India. Kapoor added that following the popularity of liquor shops at domestic terminals of Mumbai, Goa, Hyderabad, Bengaluru, Kolkata and Kerala, even mini-metros and tier-1 towns were planning to open alcobev shops to ensure sale takes place in their state by both business travellers and tourists. Vinod Giri, director general of Brewers Association of India, said liquor stores at Indira Gandhi International Airport were a great retailing point for premium alcohol. "But more importantly, they cued the modern, tolerant and progressive face of Delhi, as expected from the capital of a major country. This trend was later picked up by several airports across the country, thus helping alcohol with greater social acceptance," he added." https://lnkd.in/gJvPpGYg

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“MEASURE WHAT YOU TREASURE” is something that I really believe in and hence I keep repeating it quite often. In the latest episode of CoBB | Conversations on the Business of Brands, Sharavana came up with a logical extension to this appeal and spoke about different types of data points/ measurable and how they should be used. If you want to use data the right way, listen to our latest episode. Links in the comments 👇🏻 TL; DL (Too Long, Didn’t Listen) - 1. Understanding the context & requirement is paramount to know which data to measure and how to use it 2. Differentiate between - historical record, snapshot and forecast 3. Remember - not all metrics were created equal 4. Keep listening to COBB 😀

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🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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If you want a copy of the report, let me know . Give your name , designation and company name.

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Thank you afaqs! and Ankit Kasliwal Pranesh Urs Varun Mohan Venkata Susmita B. for this stimulating discussion on #ChallengerBrands. Some of my takeaways: As consumers keep us on our toes with their online-offline multitouch multifaceted journeys, young brands need to carry out a balancing act in building deep memory structures, familiarity and trust despite needing to keep unit economics in mind. Surprising consumer barriers crop up, which young brands address as they open new product and service frontiers. One would have assumed that digital-first brands would need to over-invest in digital media. However, offline media, especially TV, plays a substantial role in the GTM strategies of young challenger brands.  Dentsu India Carat Anindita Sarkar Lubna Surti Prerna Sagvekar Alifiya Hirani

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"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

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How many ads of individual AMCs exhorting us to do SIPs does one really remember? The branded recall of most would be really low (I have some individual estimates to corroborate this) and most brands try to push boundaries with every new campaign (like in other crowded categories). The No. 5 of #MyFive (only as per time-line) would be something we created with #FranklinTempleton many years back when SIP communication was still relatively in its infancy. Here we looked at SIPs from a lens of EMIs; how most EMIs are something we think are a huge burden and an outflow of big amounts. To be seen in a positive light, we positioned SIP as a #GoodEMI. This got us salience and also became a generic for the said transaction. Spanning two phases of a multi-media client, a highly passionate client, agency and production team did the following launch video. Hope the only EMI in your lives right now is the #GoodEMI. #MutualFundsSahiHai https://lnkd.in/dQdjv7pU

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Jist appoints Mehul Munjpara as Head of Revenue Link in the comments Rishi Pratim Mukherjee sattvik mishra Mehul Munjpara Jist Media #mediabrief #JistMedia #MehulMunjpara #HeadOfRevenue #appointment #leadership #media

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𝗕𝗿𝗮𝗻𝗱 𝗺𝗲𝗲𝘁𝘀 𝗕𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱: Brand partnerships and placements in Bollywood have become a classic strategy, blending cinematic magic with commercial prowess. From Coca-Cola’s seamless placements in Taal to ICICI’s presence in Baghban and trendsetting brands like Mokobara in Crew, Bollywood has proven to be a fertile ground for brand stories. 𝗣𝗲𝗿𝗸𝘀 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝘃𝗶𝗲𝘀: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: With minimal distractions, moviegoers are fully immersed in the story, providing a captive audience. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Movies offer a golden opportunity for brands to bond with audiences on an emotional level, keeping their attention for a solid 1.5 to 3 hours. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗛𝗮𝗹𝗼 𝗘𝗳𝗳𝗲𝗰𝘁: When a celebrity endorses a brand, it amplifies the promotion, leveraging their star power. 𝗔 𝗥𝗲𝗴𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿: 𝗧𝗮𝗻𝗶𝘀𝗵𝗾 𝗮𝗻𝗱 𝗝𝗼𝗱𝗵𝗮 𝗔𝗸𝗯𝗮𝗿 Among all these brand and Bollywood collaborations, Tanishq’s partnership with Jodha Akbar stands as a shining example. The film provided a majestic backdrop for Tanishq’s stunning jewelry, perfectly matching the film’s narrative. The cherry on top? The regal role was played by the former Miss World herself, Aishwarya Rai. Tanishq didn’t just showcase its exquisite craftsmanship; it embarked on a journey of creativity. Two hundred artisans dedicated 600 days to craft the 400 kg of gold and precious stones used to recreate the grandeur of Mughal-era jewelry. The intricate process involved deep research into Mughal and Rajput motifs, including studies of 16th-century miniature paintings, private collections, and the Akbarnama. This grand effort beautifully reinforced Tanishq’s brand promise of “revitalizing tradition.” The result? A breathtaking collection named “Jodha Akbar,” featuring 400 products at various price points, translating into an astonishing profit line worth INR 250-300 Crore (INR 2.5 Billion). In this Bollywood magnum opus, Tanishq didn’t play a sidekick or an extra; it took center stage and shone brightly. Do you know of other brands that have taken the lead role in movies? Share your stories in the comments! #tanishq #titan #jodhaakbar

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Even tech marketing today relies on consumer insights & emotions... the intangibles. Intangibles of taking you on an experiential journey into the past ...evoking NOSTALGIA and then helping you imagine the FUTURE where digital trial of wearables will become a 'must have' and not a wow factor. Google's modern digital interpretation of the familiar mela may seem far-fetched today, but the metaverse is no longer a distant concept. Just last month, Shopify and Roblox announced an exciting new integration. Soon, brands on Shopify will be able to sell physical items directly to users within their Roblox games and experiences—without ever leaving the platform. This pilot starts soon, with a full rollout planned for 2025. Brand building and marketing stand at a pivotal moment. AI, AR, VR, and the metaverse are no longer just buzzwords—they’re tools to transform our creative ideas into reality. The key is to ensure the brand stays true to its core, and these tools are not used to just entertain! Note: this is not the complete ad of Google Pixel, its a cut of the portions which show metaverse as a possibility.

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In moderating this session on Outdoor at Goafest, hopefully I draw out some interesting thoughts from Outdoor veterans, Darshana Shah, Noomi Mehta Jahan Mehta and Pawan Bansal on how we can make Outdoor accountable and grow it more than double its current size. OOH - Adapating to be Accountable: https://lnkd.in/dEyugHeX

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