Sheril Gaikwad

Cab branding brings the city to life with creativity and motion, turning every ride into an opportunity for brand engagement , where every glance counts and impressions matter, advertising has taken to the streets in innovative ways. One of the most dynamic and engaging methods that have gained prominence is cab branding. As cabs weave through the city streets, they become moving billboards, turning heads and capturing attention. As cab Advertising continues to evolve and push the boundaries of traditional advertising, it exemplifies the fusion of creativity, mobility, and innovation in the ever-evolving landscape of modern marketing.Here, we look into the world of cab branding, exploring its various types, benefits, design considerations, challenges, and the exciting future it holds in the realm of modern advertising.

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Loved the insightful conversation in this podcast, where Journalist #PalkiSharma unfolded the complexities of global geopolitics with the finesse only a seasoned journalist could muster. 🌍📰 (Palki Sharma Upadhyay is a prominent Indian news anchor and journalist, currently the managing editor at Firstpost. She now hosts a new show called "Vantage," which provides a fresh take on global news with an Indian perspective.) From the heart-wrenching realities of conflict zones like Israel to the nuanced dance of power in the corridors of global politics, Sharma's insights are a testament to her deep understanding of the world's geopolitical pulse. 💔⚖️ What I loved the most was her call for broader representation and inclusivity in global leadership, emphasizing the significant impact women can have in guiding the future. 🌟👩‍💼 Her thoughts on the challenges faced by women-centric programs in garnering high viewership reflect not just media consumption patterns but also societal values and preferences. 📺📉 Palki points out a concerning trend: despite the significance and impact of these programs, they often struggle with low TRP. This reality raises critical questions about our collective engagement with issues that primarily affect women. Are we, as a society, giving enough attention and importance to the narratives and challenges unique to women? Or are we inadvertently sidelining these discussions, reflecting a broader issue of representation and prioritization in media? 🤔📊 Let's engage in this crucial conversation. What are your thoughts on increasing visibility and engagement with women-centric programming? How can we, as viewers and creators, contribute to a more inclusive media landscape? At #Womenlines we are determined you use the power of digital media to promote excellence in women across the globe 💬🌐 ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ ↔ As the entrepreneur behind Womenlines.com, one of the top 70 online publications globally, I specialize in content marketing that can amplify your brand across 8 social media platforms. Womenlines empowers female entrepreneurs to enhance their business skills, prioritize well-being, and lead like a boss. Join us and elevate your digital presence! 🌟💼 https://lnkd.in/gNN5h_BP

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My weekly article in leading Gujarati daily Mumbai Samachar regarding brand to be adaptive to change - “બ્રાન્ડ માટે જરૂરી સમય સાથે બદલાવ” #changewithtime #consumerinsights #brandconsultant #marketingconsultancy #revenuegrowth #gujaratibrandbuilding #gujaratientreprenuer #marketingexecution #socialmediacontent #sales #gujrat #gujaratibrands #gujaratibusiness #manufacturer #brandinginmanufacturing #design #marketingstrategy #brandbuilding #salesstrategy #advertising #brandmanagement #businessconsultant #businessadvice #marketingadvice #brandadvise #brandpositioning #digitalmarketing #socialmedia

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In a market defined by its diversity and dynamism, India's FMCG and tech durables sectors are rewriting the rules of growth in the Asia-Pacific region. As the only country in the region to achieve consistent double-digit sales growth, India is a testament to the power of modern trade channels and the evolving consumer landscape. With nearly 40% of FMCG sales and 30% of tech durables sales coming from premium-plus segments, it's clear that Indian consumers are not just buying products—they're investing in quality, experience, and value. Festive periods continue to be a key driver, contributing significantly to incremental sales. The shift towards premiumisation, coupled with the growing popularity of smaller pack sizes, reflects a nuanced understanding of consumer behavior—where convenience, affordability, and indulgence coalesce. For marketers, the opportunity lies in tapping into these evolving preferences, leveraging festive moments, and embracing the rise of private labels and small players that are redefining the competitive landscape. The future is bright, and the time to innovate is now. #FMCG #India #ConsumerExperience #Behaviour

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Just landed in Delhi after a fascinating conversation on my flight from Calicut. Eid celebrations must spark interesting encounters! I met Mustafa, a seasoned marketing director in the B2B tech space. We got talking about the usual challenges – cutting through the noise, personalizing outreach, and proving ROI. But then, Mustafa dropped a gem I hadn't heard much about in the Indian B2B landscape: 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗔𝗕𝗫). Now, we're all familiar with Account-Based Marketing (ABM), right? Tailoring campaigns to specific high-value accounts. But ABX takes it a step further. Imagine creating a multi-sensory, immersive experience for your target accounts. Think personalized virtual tours of your product, interactive demos tailored to their specific needs, or even curated content delivered through AR/VR headsets. Mustafa's company is piloting this with a handful of key accounts, and the results are promising. Increased engagement, deeper understanding of the product, and a more emotional connection with the brand. This got me thinking – with India's growing tech adoption, could ABX be the next frontier for B2B marketing? It personalizes the journey beyond just messaging, fostering a memorable brand experience that resonates on a deeper level. What are your thoughts on ABX? Is it a game-changer for the Indian B2B space?

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