Mihir Bagga

Paytm has announced it will sell its entertainment ticketing business to Zomato for an impressive Rs 2,048 crore. This strategic move marks a significant shift in both companies' focus areas. 🎟️🍽️ Key Highlights: 1. Transaction Details: Paytm’s entertainment ticketing business, including platforms TicketNew and Insider, will be acquired by Zomato on a cash-free, debt-free basis. The deal also includes around 280 employees from these subsidiaries. 2. Strategic Shift: With this acquisition, Paytm will concentrate on enhancing its core payments and financial services, reflecting a pivot towards strengthening its primary business. 3. Continued Access: For up to 12 months, the entertainment ticketing services will still be available on the Paytm app during the transition period. This acquisition underscores Zomato’s expansion into new verticals beyond food delivery, while Paytm focuses on solidifying its position in financial services. It’s a testament to the dynamic and evolving nature of the tech and digital landscape in India. #Zomato #Paytm #Acquisition #DigitalTransformation #TechNews #BusinessStrategy #Entertainment #FinancialServices

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Zepto co-founder and CEO Aadit Palicha recently described the three-year-old quick commerce platform as “a hyperlocal Walmart for a hyperlocal India” during an event in Delhi. He expressed confidence that Zepto would surpass D-Mart in terms of sales within the next 18 to 24 months. “We see ourselves as a #hyperlocal Walmart for a hyperlocal India, which has been a key factor in our #growth and #profitability. In commerce, no one has successfully built a scalable hyperlocal platform with a high-quality customer experience. Most commerce in India operates on a hyperlocal basis. Our significant product-market fit stems from being the first platform to combine the proximity advantage with the structural benefits of a large-scale retailer, such as #pricing, #sourcing leverage, #selection, and #quality control,” Palicha explained. Click here for more info: https://lnkd.in/gx2STSqx

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The Hyperlocal Discovery2Delivery model is crucial for Consumer Packaged Goods (CPG) and electronics companies to maximize the benefits of their current distribution setup. The main challenge lies not in technology, but in the mindset of the brand owners. Small retailers are open to stocking and selling the right products, and they are willing to replace dark stores to deliver similar turnaround times. We have been advocating for this for a long time through our Dynamic Engagement commerce, which is a quick commerce Plug and Play tool. Traditional brands can significantly transform the game with this tool, while Direct-to-Consumer (D2C) firms listed on quick-commerce platforms have seen the benefits but at an oversized cost. Read more at: https://lnkd.in/d-yZbkKt Read more at: https://lnkd.in/d-yZbkKt

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Indian consumers spend less than half of their time online on walled gardens, yet advertisers are spending 5.5 times more on these platforms than the open internet. Why?  I recently had the opportunity to discuss why advertisers in India continue to invest heavily in walled gardens, despite the vast potential of the open internet in conversation with Financial Express, India Indian users are devoting more than half of their online time to the open internet, which comprises various platforms like broadcast video on demand (BVOD), digital audio and podcasts, online gaming, mobile apps, news, and websites. In fact, the open internet boasts 600 million users in the country, 10% more than those in walled gardens—a closed ecosystem that limits access to specific websites and services. Despite the remarkable growth of the open internet in India, a new The Trade Desk report found digital advertisers have yet to fully harness its potential. Exclusively targeting walled gardens means you’re only scratching the surface of consumer behavior and miss out on several other touchpoints on the open internet, where users are highly engaged, receptive to advertising, and inclined to trust brands. Advertisers should seize the opportunities of the open internet to connect with users and drive impactful campaigns. Read the full article via the link in the comments. 

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𝗛𝗲𝗿𝗲'𝘀 𝗮 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 𝗼𝗳 𝘁𝗼𝗽 𝗖𝗫𝗢 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸: 🚀 1. Bharath Sesha appointed as Philips MD for Indian Subcontinent 2. Sudhin Mathur joins Xiaomi India as Chief Operating Officer 3. Meesho appoints former Meta exec Mohit Rajani as CPO 4. Murali Swaminathan appointed as CTO of Freshworks 5. Prashant Verma appointed as Chief Growth and Marketing Officer at CoinDCX 6. Ajitsingh Nawale joins Adani Ports and SEZ as CIO Follow us and stay up-to-date with leadership recruitment news. 🗞 #CXO #Leadership #IndustryNews

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Earlier this week, leadership teams from Blinkit and Zepto made headlines by announcing the availability of the iPhone 16 on their platforms. This isn't just a marketing play—it's a signal of a broader shift in the quick commerce landscape, where platforms are moving beyond groceries to offer high-value, non-grocery items, driving a clearer path to profitability. But why non grocery? Higher Average Order Value (AOV): With premium products like the iPhone 16 now available, customers are spending more per transaction. This boosts AOV, helping platforms lower their relative cost per delivery. Broader Product Range via Dark Stores: Quick commerce is no longer just about essentials. Platforms are stocking a diverse range of higher-margin products, from electronics to beauty items, utilizing strategically placed dark stores for rapid fulfillment. And the Ad Revenue: As platforms attract a more premium audience, advertising revenues from brands eager to target urban, affluent consumers are growing, further supporting profitability. As Blinkit and Zepto continue to push the boundaries of what's possible in quick delivery, their ability to combine speed with premium product availability is reshaping the idea of modern retail! So what's next? #quickcommerce #blinkit #swiggy #zepto #flipkart #india

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The transition from long form video to short form video(SFV) content presents a paradigm shift in how stories are being told and consumed. As attention spans dwindle, and demand for instant engaging content rises, brand and content creators are adapting their storytelling techniques to thrive in the age of SFV. Add the ability to tell the story in an language the audience is most comfortable with - this makes for a potent content formula. So if you haven't already tried SFV, it time you open up to the opportunity and the medium. #ShortFormBigImpact #ETBrandEquity

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🚨 Exclusive | #Amazon in deal talks with Swiggy for quick commerce business Instamart Legacy #ecommerce companies have been on a hunt to amp up their quick commerce play as the sector sees aggressive growth Read more 👇 https://lnkd.in/d47q8xy3 By Samidha Sharma & Digbijay Mishra

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Gaana: A Cautionary Tale of Adapting to Market Dynamics in the Streaming Industry Gaana, once a pioneer in India's music streaming landscape, has recently been sold to Entertainment Network India Limited (ENIL), the parent company of Radio Mirchi, for just ₹25 lakh. This startling fall from grace holds valuable lessons for the streaming industry—and beyond. 🚀 The Rise of Global Giants: The entry of global players like Spotify and Apple Music dramatically reshaped the music streaming industry. With their focus on catering to Gen Z and Millennials, they introduced innovative features and personalized experiences that resonated with younger audiences. Gaana struggled to keep up with these shifting preferences, leading to a decline in popularity. 🤝 Missed Strategic Opportunities: A potential merger with Airtel Wynk could have provided Gaana with a much-needed strategic partner to navigate the increasingly competitive market. However, the deal fell through, leaving Gaana without the necessary support to weather the storm. 💸 Financial Strain: High operational costs and a heavy reliance on debt funding severely weakened Gaana’s financial health. Additionally, the introduction of a paid subscription model came too late, further compounding the company's challenges. 📉 Post-Acquisition Missteps: After ENIL's acquisition, the decision to double the paid subscription fee backfired, failing to attract or retain customers in a market where price sensitivity is crucial. Key Takeaway: In today’s fast-paced digital landscape, evolving and adapting to consumer needs is directly proportional to profitability. Companies that fail to innovate and meet changing market demands risk becoming irrelevant, no matter how dominant they once were. #StreamingIndustry #MusicStreaming #Innovation #BusinessStrategy #DigitalTransformation

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