Meena R Nair

Supports in editing news for the China Market
Supports in promoting Events on Social Media

Supports corporate houses develop Marketing Collaterals, Thought Papers, Corporate Blogs, CXO blogs, Social Media Posts, HR Manuals, Video Scripts, Internal Communications, Campaigns – both internal and external.

My job responsibilities were:
• Understanding in-depth the business goals of the client
• Developing digital and social media strategies to enable clients achieve their business goals and maximize their revenue
• Carrying a deep understanding of every platform (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc)
• Keeping the client abreast of the latest happenings in the social and digital space and apprise them of how they can leverage the same
• Planning and overseeing… Show more

My job responsibilities were:
• Understanding in-depth the business goals of the client
• Developing digital and social media strategies to enable clients achieve their business goals and maximize their revenue
• Carrying a deep understanding of every platform (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc)
• Keeping the client abreast of the latest happenings in the social and digital space and apprise them of how they can leverage the same
• Planning and overseeing the development and execution of online campaigns intended to create brand awareness, generate leads and engagement. This would mean engaging with different platforms, Network sites, SEM campaigns, Email Marketing, Remarketing, etc
• Closely monitoring the performance metrics of each digital campaign – CPC, CPL, CPM, etc and ensure that the campaigns are on the right track
• Overseeing the development of website, microsites, emails, and other media of communication and broadcast
• Closely monitoring and evaluating what the competition is up to
• Capability to anticipate trouble shooting methodologies
• Executing organizational skills and team building abilities Show less

• Edited a book: An autobiography of an entrepreneur
• Web content for a leading shipping portal
• Political blog updates laced with satire during election 2014
• Blogged on topics related to business and education
• Worked on an upcoming platform that bridges the gap between Indian women and mentors
• Ran Twitter campaign for a leading banking company

Single point of contact for internal communications across all the offices in India. Worked closely with leaders, cross-functional teams and the creative group to strategize, develop and disseminate communications.

• Conducted nationwide brand campaigns, including global programs. This was carried out in coordination with the global brand teams
• Conducted employee engagement activities focusing on business objectives and strategies
• Conceptualization and writing of video… Show more

Single point of contact for internal communications across all the offices in India. Worked closely with leaders, cross-functional teams and the creative group to strategize, develop and disseminate communications.

• Conducted nationwide brand campaigns, including global programs. This was carried out in coordination with the global brand teams
• Conducted employee engagement activities focusing on business objectives and strategies
• Conceptualization and writing of video scripts to develop in-house videos. These videos were developed to support communications and employee engagement campaigns
• Developed content for the firm’s intra-net portal
• Developed CXO messages and communications
• Ensured regular circulation of weekly mails and periodic newsletters
• Conceptualized and developed collaterals like brochures, pamphlets, posters, screen savers
• Handled inventory. Ensured employees were aware of brand compliant products and that they were easily available to them. This involved regular coordination with the vendors
• Handled the Yammer account for the organization (Yammer is like Facebook, meant for employees of an organization. This is a platform for people to network and collaborate)
• Was featured in the book Designing B2B Brands Show less

Editing Socioeconomic books for Macmillan Publishing House

• Edited Book: Demographic Scenarios, Employment and Social Security Issues of Aged and Vulnerable: A South Asia Regional Conference
• Working on two other books

• Conceptualizing websites and growing them into a profitable businesses. Was in-charge of several projects.
• Handled teams including content writers, graphic designers, programmers, SEO, SEM, and sales executives
• Writing for various branding and marketing activities
• Understanding and producing complicated thoughts in a simple format for various mediums like newspapers, magazines, websites
• Centre-point of interaction for important clients - government and non-government… Show more

• Conceptualizing websites and growing them into a profitable businesses. Was in-charge of several projects.
• Handled teams including content writers, graphic designers, programmers, SEO, SEM, and sales executives
• Writing for various branding and marketing activities
• Understanding and producing complicated thoughts in a simple format for various mediums like newspapers, magazines, websites
• Centre-point of interaction for important clients - government and non-government projects Show less

• Editing stories (Bureau copies, wire copies, special stories from India Today correspondents)
• Rewriting copies
• Making scripts of stories covered by Aaj Tak (i.e., converting a visual medium script into the print medium)
• Keeping the top page of the site refreshed with new stories
• Keeping the inside pages (nation, states, world) refreshed
• Occasionally writing for the site
• Deciding on the priority of the stories
• Handling of the shifts
• Providing the news… Show more

• Editing stories (Bureau copies, wire copies, special stories from India Today correspondents)
• Rewriting copies
• Making scripts of stories covered by Aaj Tak (i.e., converting a visual medium script into the print medium)
• Keeping the top page of the site refreshed with new stories
• Keeping the inside pages (nation, states, world) refreshed
• Occasionally writing for the site
• Deciding on the priority of the stories
• Handling of the shifts
• Providing the news ticker for Aaj Tak and Airtel Show less

Job Profile: Reporting & Desk Activities

Responsibilities were as under:
Preparing scripts for the News bulletin
Research and development of story ideas
Covered various soft stories ( research, reporting, scripting and editing)
Handled the weather segment for the news bulletin (scripting & direction)
Handled the stocks segment for the news bulletin (scripting & direction)
Co-ordination with the Graphics department for the news bulletin (conceptualizing and deciding… Show more

Job Profile: Reporting & Desk Activities

Responsibilities were as under:
Preparing scripts for the News bulletin
Research and development of story ideas
Covered various soft stories ( research, reporting, scripting and editing)
Handled the weather segment for the news bulletin (scripting & direction)
Handled the stocks segment for the news bulletin (scripting & direction)
Co-ordination with the Graphics department for the news bulletin (conceptualizing and deciding on the graphics for the stories Show less