Lakshmi Nagarajan

How is Narayana Health transforming healthcare marketing? CMO Dr. Ashish Bajaj speaks about the brand’s hyperlocal marketing strategies. More here: https://lnkd.in/gErBAMPE #marekting | #marketingstrategy | #healthcare | #healthcaremarketing | #PatientCentric | #health | #hyperlocalmarketing

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Unlock the secrets to higher ROI with influencer marketing in India! Discover why partnering with creators outshines Meta ads and offers a more cost-effective strategy for brands. Read more on our blog at https://lnkd.in/gEwA9QVW

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SEO for Hospitals - from seofirststep.in - SEO. - SEO (Search Engine Optimization) for hospitals is crucial for increasing online visibility, attracting more patients, and improving overall website performance. Here are some key strategies: 1. *Keyword Optimization*: Identify relevant keywords related to healthcare services, medical specialties, and treatments offered by the hospital. Incorporate these keywords naturally into website content, meta tags, headings, and URLs. 2. *Local SEO*: Optimize for local search by including the hospital's name, address, and phone number (NAP) consistently across all online listings, directories, and Google My Business. Encourage satisfied patients to leave positive reviews. 3. *Mobile Optimization*: Ensure the hospital website is mobile-friendly, as many users search for healthcare services on mobile devices. This includes optimizing page speed, responsive design, and easy navigation. 4. *Quality Content Creation*: Publish informative, authoritative, and engaging content on the website's blog, such as health tips, wellness advice, patient testimonials, and healthcare news. This not only improves SEO but also establishes the hospital as a trusted resource. 5. *Medical Schema Markup*: Implement schema markup to provide search engines with structured data about medical services, doctors, locations, and operating hours. This can enhance search results with rich snippets, such as star ratings and appointment scheduling information. 6. *Link Building*: Develop a strong backlink profile by earning links from reputable healthcare websites, medical organizations, local directories, and relevant industry publications. Guest posting, outreach campaigns, and networking with other healthcare professionals can help acquire quality backlinks. 7. *Social Media Engagement*: Actively engage with the community on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Share informative content, promote events, and interact with patients to enhance brand visibility and drive traffic to the website. 8. *Optimized Images and Videos*: Optimize images and videos on the website with descriptive filenames, alt tags, and captions to improve accessibility and High-quality multimedia content can also enhance user engagement and time spent on the site. 9. *Regular Website Audits*: Conduct regular SEO audits to identify technical issues, optimize site structure, and ensure compliance with search engine guidelines. Monitor website performance metrics, such as organic traffic, keyword rankings, and conversion rates, to measure the effectiveness of SEO efforts. By implementing these SEO strategies, hospitals can improve their online presence, attract more patients, and ultimately enhance the delivery of healthcare services.

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🚀 Indian Elections: A Boon for Tech Companies? 🚀 The recent Indian elections have something for everyone, ongoing continuity is a BIG positive. There is a long, positive path ahead for tech companies. Here’s why: 1. 🏢Policy Predictability and Stability With the BJP-led NDA retaining power, policy predictability is good for private and public investors. From a public equity perspective, structural reforms are anticipated to drive a 20% earnings CAGR and annual Sensex growth of 12-15% over the next five years. This stability and predictability provide a conducive environment for tech companies to plan and invest. 2. 📈Macroeconomic Outlook GDP growth is forecasted at 6.8% in FY2025, with headline CPI decelerating to 4.5%. Sectors expected to benefit from reforms include defense, electronics, aerospace, food processing, and renewables. This positive macroeconomic outlook means more business and investment opportunities for tech companies, especially those involved in these key sectors. 3. 💵IPOs possible? MS projects Sensex to reach 82,000 within 12 months, implying a 14% upside and are overweight tech. In Asia, India remains on the only market where VCs are bullish about the prospects of exits. 5. 🧑‍🏭Long-term Prospects Indias domestic demand, offshoring, inward investment and manufacturing tailwinds means there is a very positive decade ahead. Conclusion: Interest in India as a market for global software companies to sell into continues to increase, as incomes rise and technology continues to power the next leg of growth. We too are excited about helping companies enter India. #IndianElections #Technology #EconomicGrowth #PolicyStability #Reforms #EquityMarket #TechInvesting #Innovation #IndiaGrowth What are your thoughts on the elections?

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Paytm’s Entertainment Ticketing Business Sold to Zomato: A Strategic Move or a Sign of Trouble? The recent acquisition of Paytm’s entertainment ticketing business by Zomato for INR 2,048 Cr in an all-cash deal has caught many by surprise. This move raises several questions about the strategic direction of both companies and the future of the fintech and foodtech industries in India. From Paytm’s Perspective: For #Paytm, this sale could be seen as a strategic pivot to streamline its core operations and focus on its primary fintech services. Selling the entertainment ticketing arm might allow Paytm to consolidate its resources, sharpen its focus, and strengthen its financial position in the highly competitive #fintechmarket. However, one can’t ignore the possibility that this could be a desperate attempt to raise cash amidst financial troubles. Despite its efforts to diversify, Paytm has faced significant challenges in achieving profitability, and this sale might be a way to offload a non-core asset to shore up its finances. From Zomato’s Perspective: For #Zomato, this acquisition seems like a bold move to diversify beyond its core #fooddelivery and #restaurantdiscovery services. By entering the entertainment ticketing space, Zomato could leverage its existing user base and app ecosystem to offer a more comprehensive lifestyle platform. This aligns with the trend of super apps that provide multiple services under one umbrella, potentially increasing user engagement and retention. However, it also adds complexity and could dilute Zomato's brand focus on #foodtech. Implications for the Industry: This deal signals a broader trend of consolidation in the tech space, where companies are looking to diversify their offerings and create synergies. It could also suggest a blurring of lines between different tech sectors, with companies like Zomato stepping into new verticals to capture a larger share of the digital consumer's wallet. The real question is whether this move will pay off in the long run for Zomato or if it will distract them from their core competencies. Similarly, it remains to be seen if Paytm can stabilize and refocus without its entertainment ticketing business. In conclusion, while this deal might seem like a win-win on paper, only time will tell if it leads to sustainable growth for both companies or if it’s a short-term fix to underlying issues. The #techindustry is notorious for its unpredictability, and this deal is yet another example of how quickly things can change. What are your thoughts? Is this a smart move for both companies, or could there be more challenges ahead?

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I noticed something interesting on Amazon recently—a small tab called Amazon Clinic. Yes, you read that right—Amazon is now in the telehealth game in India! 🏥💡 The telehealth industry has been booming, driven by the need for accessible and convenient healthcare solutions. With giants like Amazon entering the space, the competition just got even more intense. Imagine the convenience of getting medical consultations right within the app you already use for shopping and streaming, payments, bookings. With this move, can Amazon become the super app for India? It's fascinating to see how this will shape the future of digital health and beyond. Which platform do you currently use for consultations if required ? - Will Try Amazon - Practo - MediBuddy - 1mg/NetMeds - Apollo - Others #AmazonClinic #Telemedicine #HealthcareInnovation #TechInHealthcare #DigitalHealth #AmazonIndia #SuperApp

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Rise of category specific quick commerce companies: While I see very low loyalty & huge switching behaviour amongst folks while using the 3-4 quick commerce apps they use, majorly driven by availability of a particular product/brand/SKU i.e. overall assortment & pricing, but slowly this should start changing and sticky loyal behaviour will emerge which would be a result of 2 things: a. degree of association this might be towards the imagery/associations that the particular brand enjoys in consumers' minds, or the category for which they are buying. this shall be very important considering the private labels that all of these quick commerce apps wish to launch. while I read some figures around this meat brand of Zepto <relish> doing some good numbers, but going forward, this scaling will depend on associations of 'hygiene', 'tender', 'fresh', ' value for money', in competition with other quick commerce apps having their own brands in the same category. b. experience: the above perception/associations/imagery will be continuously tested against the actual experience delivered. So, sooner or later, any first mover advantage will be gone, and it shall be more about depth of execution in each of these areas. P.S: Whilst everyone wants to have grocery as their holy grail, disruption & consumer behaviour shift will be the fastest w.r.t this category considering the fresh food and grocery preferences. So, while lines might get blurred between e-commerce and quick commerce, deeper, niche and category specific quick commerce companies might become the reality. Blinkit Zepto Swiggy bigbasket.com

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Good news for consumers? Bad news for Advertisers/Agencies? The self-declaration law is riddled with ambiguity. Read my views in the article on Medianews4u.com. Link in first comment below. Thanks to Neethu Mohan for publishing my take. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝/𝐀𝐠𝐞𝐧𝐜𝐲/𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐫𝐞𝐚𝐝𝐲 (𝐫𝐞𝐚𝐝: 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝) 𝐭𝐨 𝐜𝐨𝐦𝐩𝐥𝐲? #AdvertisingLaw #Advertising #Marketing #ASCI #Influencers

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📢 New Entrant in Indian Healthcare AI Space 📢 Former #BharatPe CPO Ankur Jain is building healthcare AI startup Jivi AI with the aim of transforming primary healthcare. The startup’s website says it has an interdisciplinary team that includes physicians, data scientists, engineers, designers, and research scholars from Stanford, MIT, Harvard, and Yale as part of the founding team of Jivi. #JiviAI will focus on the transformation of the primary healthcare system in India and will take the help of AI, digital health, large language models, machine learning, and generative AI. Recently, BharatPe cofounder Ashneer Grover also ventured into healthcare payment with his new startup ZeroPe, a healthcare billing app that aims to facilitate medical loans of up to INR 5 Lakh for users’ medical needs. AI is increasingly being adopted by startups in India to improve primary healthcare services. These startups are leveraging AI and ML to diagnose medical conditions, predict diseases, and provide personalized care to patients. Especially in rural areas where accessibility is a huge challenge, these healthcare AI startups are closing gaps in care delivery. ▶ Read More: https://lnkd.in/gFvhEx4j Digital Health News #ArtificialIntelligence #HealthcareAI #AIInHealthcare #PrimaryHealthcare

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