“Divya is a go getter and one of the most self driven professionals I have come across in my career. Best thing about her is her drive to learn, adapt and execute flawlessly without any follow ups needed. She displays highest levels of ownership and ensures that work gets done. She is also one of those team members who keep everyone around them motivated and positive! She will be an asset to any team she works with, and I wish her all the very best for a great career ahead!!”
About
Specialization:, Brand Building, Podcast Marketing, Subscription Growth, Monetisation…
Activity
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When Travel & Music come together, there’s a playlist for that! #6EShuffle
When Travel & Music come together, there’s a playlist for that! #6EShuffle
Shared by Divya Chadha
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The Power of Music It’s intangible, it’s healing, it’s the purest form of magic! Latest work at #Spotify
The Power of Music It’s intangible, it’s healing, it’s the purest form of magic! Latest work at #Spotify
Shared by Divya Chadha
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On National Handloom Day, I'd like to express my appreciation for India's skilled artisans and weavers. Their dedication to preserving our heritage…
On National Handloom Day, I'd like to express my appreciation for India's skilled artisans and weavers. Their dedication to preserving our heritage…
Liked by Divya Chadha
Experience
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Education
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Xavier Institute of Communication
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Masters in Advertising & Marketing
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Activities and Societies: Voice Over Artist for College Documentaries, Department's Core Team member for National level college fest, Official Compere at Fests & Meets, Oratorical Team
Bachelors in Visual Communication
Courses
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Bachelors in Visual Merchandising
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Google Squared Online
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Masters in Advertising & Marketing
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Squared Online Digital Marketing by Google
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Honors & Awards
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IMPACT 40 under 40 Marketing
IMPACT & E4M
Recognised in the esteemed IMPACT and Exchange4Media Marketing 40 under 40 in India.
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Silver - APAC Effies 2018 - Amazon IPL’17 Campaign - Chonkpur Cheetahs
APAC Effies
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Bronze - 2017 Effie India - Raksha Bandhan Campaign - Regional Category
Effie India
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Gold - 2017 Effie India - Amazon Chonkpur Cheetahs - IPL’17 Integrated Marketing Campaign
Effie India
Won a Gold for Amazon’s IPL’17 Campaign - Chonkpur Cheetah under the ‘Integrated Marketing Campaign’ at Effie India 2017. Was the senior lead and owner of the campaign.
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2016 Effies Bronze - Kya Pehnu - Retail Category
Effies 2016
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2016 Edition of Echo Awards recognises 'Kya Pehnu' Fashion Campaign under Gold category
Echo Awards 2016
Languages
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English
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Hindi
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Recommendations received
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LinkedIn User
2 people have recommended Divya
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“Any sufficiently advanced technology is indistinguishable from magic” - Arthur C. Clarke
“Any sufficiently advanced technology is indistinguishable from magic” - Arthur C. Clarke
Shared by Divya Chadha
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Social Samosa
BBDO India is set to present five campaigns at Cannes Lions 2024, with four for Ariel India and one for Mumbai Police. The campaigns are set to compete in multiple categories. Campaigns: Home Teams #ShareTheLoad (Integrated) Home Teams #ShareTheLoad (Film) Ariel ‘Times News Hijack’ Ariel ‘Home Maps App’ The ‘103 Rakhee’ for Women’s Safety Follow the link in comments to know more. #advertising #marketing #canneslions
2 Comments -
PR Pundit Havas Red
In conversation with BW Marketing World, Archana Jain from #PRPunditHavasRed discussed the future of Public Relations. Having more than 30 years of hands-on industry knowledge, she shares how PR practitioners are expected to table Integrated communication solutions today. She paints a landscape where PR practioners have an opportunity to assist brands influence the target audience in a more holistic manner. An integrated approach that encompasses paid, owned, shared, and earned media that enables the PR professional to advise clients on leveraging the best combination of these mediums, making the practice of PR infinitely more fulfilling. Don’t miss these valuable insights that are redefining PR’s strategic outlook. Watch the full interview on YouTube: https://lnkd.in/gTx3gxua #PublicRelations #ORM #MeaningfulConversations
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Pankaj Suri
🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess
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Shiney Eapen
With the #FestiveSeason around the corner, D2C brands are leaving no stone unturned to garner your attention and engage with relevant consumers. At times like these, it is good to take a step back and understand the larger perspective, aka the playground in which they operate it, so that we can talk #growth that is #profitable and #sustainable. We caught up with Samriddh D., CBO, Arata, to get perspectives from his experience across D2C and legacy brands, for both short and long term growth. Catch the podcast here - https://lnkd.in/dmSdQ7yG #adtechin #leadershiplens #arata #d2c
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Campaign India
Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch
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VCCircle
Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle
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Campaign India
According to a white paper by WARC and Association of National Advertisers, marketers that deploy three or more building blocks of the ABE (Align, Build and Embed) framework have a higher adoption of a creative effectiveness culture. https://lnkd.in/dNZYwgMj #marketers #marketing #chiefmarketingofficer #brandcampaigns #advertising #advertisers
1 Comment -
Nurlan Urazbaev
ICYMI: Mumbai authority BMC tightens norms for political billboards and banners ahead of assembly polls (Exchange4media): Kanchan Srivastava. With Maharashtra’s state elections approaching in less than two months, the Brihanmumbai Municipal Corporation (BMC) has introduced a draft outdoor advertising policy which carries specific guidelines for political banners and hoardings during the election period. The new OOH policy outlines several key restrictions and guidelines to regulate the displaying of election-related materials in […] #DOOH #digitalbillboards #digitalsignage
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Storyboard18
In this week's Weekender CMO, Pawan Jagnik, head of marketing - India, pladis Global in an interaction with Storyboard18, spoke on the importance of technology, the marketing content he devours, his hack to avoid burnout, his advice to Gen marketers and a lot more. https://lnkd.in/dN_AE4k5
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MARKETECH APAC
With his promotion as chief operating officer of Havas Media Network India Uday Mohan will manage Havas Media India's strategic growth plans and overall operations. Meanwhile, R. Venkatasubramanian Havas, as the new Havas Play's chief operating officer, led a specialised function that was launched in India and worldwide. Speaking about the promotions, Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan and South Korea), said, “Uday and Venka’s elevations come at an important juncture for Havas Media Network India, as the agency experiences remarkable growth. Their strategic prowess and dedication have been instrumental in driving our agency’s success over the years and their elevation reflects our confidence in their vision and ability to continue fostering innovation, collaboration, and client satisfaction. I wish them all the best.” Meanwhile, Mohit Joshi -- MoJo, CEO, Havas Media Network India, said, “With Uday and Venkat at the helm of their respective business divisions, Havas Media Network India has made significant strides, evident in the agency’s expanded client portfolio, new acquisitions, and strategic partnerships. This elevation underscores our unwavering dedication to fortifying our organisational framework by nurturing our in-house capabilities.” #promotions #marketing #india ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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Campaign India
From clever ads that celebrate the nation's spirit to heartwarming messages of commitment, brands are turning India's Independence Day into a showcase of their innovative flair. Here are some that caught Campaign's attention. #independenceday #momentmarketing #adcampaigns #campaignindia #advertising #marketing
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Yuvrraj Agarwaal
Thrilled to be featured in today's Hindustan Times article by shuchi bansal, discussing the incredible rise of digital screens in outdoor media! Out-of-Home (OOH) media stands out as the only traditional media channel experiencing double-digit growth year-over-year. This resurgence is not just a return to form but a leap into a new era of innovation and engagement. The digital revolution in OOH is reshaping the landscape, making it more dynamic and interactive than ever before. 3D Creatives and Anamorphic Designs: The use of 3D technology and anamorphic designs is creating visually stunning and immersive experiences. For example, Tata Tea Gold's dual-screen anamorphic execution during Durga Pujo captivated audiences and set a new benchmark in the industry. Laqshya Media Group has been at the forefront of all tech based innovations in India. We have our inhouse team to brainstorm, develop and execute never-before-done tech ideas. The numbers speak for themselves: the FICCI EY report expects OOH media to cross ₹4,500 crore this year and reach ₹5,400 crore by 2026. This growth is fueled by the ability of OOH to deliver high-impact, measurable results that traditional static billboards cannot match. It's an exciting time to be in the OOH industry. Let's continue to push the boundaries and redefine what's possible in outdoor advertising. #OOH #DigitalMedia #Innovation #Advertising #LaqshyaMedia #HindustanTimes #Marketing #DigitalTransformation #SmartCities
3 Comments -
Harshita Gupta
Vernacular Content: The Key to Success in BFSI Marketing In the BFSI sector, vernacular content is proving to be a game-changer. With over 65% of India’s population speaking regional languages, brands are seeing significant returns by catering to local audiences in their native tongues. 72% of internet users in India prefer content in their regional language, and this trend is rapidly growing. Campaigns with vernacular content in the BFSI sector have seen a 30% increase in engagement rates and a 2x boost in conversion rates compared to English-only content. A study found that 90% of first-time internet users in India consume content in their local language, meaning BFSI brands can build trust and tap into a wider audience. To truly resonate with your customers and drive meaningful engagement, creating vernacular content is not just an option—it's a must for the BFSI sector.
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Nurlan Urazbaev
FYI: Mumbai authority BMC tightens norms for political billboards and banners ahead of assembly polls (Exchange4media): Kanchan Srivastava. With Maharashtra’s state elections approaching in less than two months, the Brihanmumbai Municipal Corporation (BMC) has introduced a draft outdoor advertising policy which carries specific guidelines for political banners and hoardings during the election period. The new OOH policy outlines several key restrictions and guidelines to regulate the displaying of election-related materials in […] #DOOH #digitalbillboards #digitalsignage
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Digital Signage Pulse
India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage
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ODN Digital Services
Understanding consumer psychology is key to unlocking e-commerce success. In an article covered by Campaign India, Narinder Mahajan dives deep into how strategic alignment between content and product can significantly impact sales and brand trust. Explore the full article: https://lnkd.in/getE4ba9 Key takeaway? The message is clear—precise, resonant e-commerce content is essential for setting accurate expectations, driving conversions, and building long-term brand reliability. #ODNDigital #EcommerceContent #ContentStrategy #ContentForConversion #CampaignIndia
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DDB Mudra Group
Ashutosh & Iraj take us through DDB Tribal's exciting journey of building the agency of the future. In an exclusive interview by Meenakshi Verma Ambawani with @hindubusinessline, they speak about the distinct opportunities full-funnel marketing gives to marketers' across the customer's journey. Read it here: https://bit.ly/45RuvyD #AgencyOfFuture #DDBTribal #AgencyModel #Advertising
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Rajeev Kondapalli
"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv
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