Bhaskar Ballabh Saikia

There is no substitute to continuous learning. In product marketing roles this is of huge importance because we have continuously not just study buyer personas changing behaviour to create narratives on pitch deck, we also have to look at latest and best channel that can be leveraged for the launch. Now that can be achieved by two ways, one by networking through mentors on LinkedIn or observations in different company practices.

Know your target: Who are you reaching? Tailor messaging to their needs. Set goals: Brand awareness? Sales? Define success for your campaign. Plan & automate: Use project tools to track tasks & automate repetitive stuff. Focus channels: Research where your audience lives online - social media, email, etc. Content is king: Create high-quality, informative content that resonates. Track & adapt: Monitor results, see what works, and adjust your approach for maximum impact.

Prove your worth: Research salaries, quantify achievements, and create a portfolio showcasing your skills. Negotiate strategically: Highlight value, be flexible on package details, and practice negotiation techniques. Consider alternatives: Target senior roles, negotiate for equity, or explore freelancing. Confidence is key: Believe in your value but stay realistic. Walk away if needed.

A well-crafted product marketing strategy thrives on feedback. Here are some methods to gather valuable insights and improve your strategy: Customer Surveys and Feedback Forms: Distribute surveys via email, social media, or on your website. Keep them concise and ask specific questions about your messaging, positioning, or target audience. Sales Team Feedback: Your sales team is on the front lines interacting with customers. Get their insights on common customer objections, buying signals, and the effectiveness of your messaging. Industry Events and Conferences: Attend industry events and conferences to network with potential customers and get their feedback on your product and marketing approach.

Thanks for the informative content. Predictive scoring will work best only when the factors and objectives of scoring are set right in coordination with Marketing and Sales Team, before you kickstart the process. It is very crucial to cross-check the weightage or customize the lead scoring as per the insights from sales. Additionally to measure the ROI its important that the tool used for scoring can be integrated to your CRM like Hubspot or Salesforce where it can be linked to the deals and leads from other sources. That way you would be able to findout the direct or indirect revenue generated and segment it as per the quality scores. Mapping of deal revenue will also let you know if the scoring factors and weightages are set right.