Jewels by Moksh

How do we differentiate ourselves and stand out in an industry that is dominated by products and narratives that are no longer relevant? - Sourcing and combining #Natural and #Rare Materials of unusual shapes, shades and cuts in #contemporary designs. - Staying Inspired by Indian #Art, #Architecture and forms. There is no greater source than #India. - Challenging our teams to #engineer complex assembly and mounting of these materials. - Presenting our jewels in an environment that aligns itself with the aesthetics and lifestyle of our customer - Staying true to our values and roots while keeping #originality and #authenticity paramount and non negotiable. - Above all, being genuinely sustainable in our processes and steering clear of using it as a mere marketing tool. The unseen hero in our product is the passion, skill and commitment of 200 people and the support of their families. Having a very low attrition rate and a high happiness quotient makes us #Socially Compliant. Jewellery is an indulgent, luxurious purchase, driven by emotions which delivers happiness to everyone in the process. Most of us in this industry are focussed on this.

Celebrated Founders Day at all our locations on the 25th of July. Honouring the legacy and values of our Founder and my father, Shri Tanvir Chokshi. His message and advice to us all was to always give back to your family, your community, your society and your industry in whatever way one can. As a family, we are in our 88th year in the Gems and Jewellery industry (we started as a Bullion Trading business), our Diamond Trading company completes 58 years, our Jewellery Manufacturing division completes 30 years and our Retail Label #Moksh completes 20 years. As a company we value our team over everything else and we probably have one of the highest employee retention rates in the industry. As part of the days activities, we recognised all those that completed 15, 20 and 25 years in our organisation. Apart from that, we had a special award for team members in the following categories : 1) 24kt GOLD AWARD - to an individual who showed exceptional heart by giving back. Meenal Choksi, from our team received this for mentoring so many people in the company and shaping the aesthetic DNA of Jewels by Moksh. Her commitment and passion towards this has inspired the company. 2) RISING STAR - awarded to Rahul Dwivedi for showing immense potential and responsibility. 3) ALWAYS ON - awarded to team members that have exhibited amazing energy at work. 4) ALWAYS ON TIME - awarded to team members that have been the most punctual in all all aspects at work. The team looks forward to celebrating Founders Day, as much as I do. To quote Marcus Garvey : "A people without the knowledge of their past history, origin and culture is like a tree without roots"

Our Look Book for 2024 provides an insight into everything that brings our jewellery to life. Our philosophy, inspiration, people, and processes combined with the #passion, #skill, and #effort of our amazing artists and craftsmen. The jewellery and the collections will evolve and grow with the times, but these values will take us to the world, and yet keep us rooted to our own culture. #IndiaModern #ContemporaryIndia #DesigninIndia #MakeinIndia

At the start of 2017, we decided it was time to take our design language and aesthetic to the west. Barring a few legendary names, there were very few brands, design labels or designers from India that had a distinct presence internationally. And most of them designed, manufactured and presented Indian jewellery in a standard template. The #Couture Show in Las Vegas was our gateway to retailers such as Broken English Jewelry, Marissa Collections and Cathy Eastham Fine Jewelry. Guided by our reps The Gems Project, and supported by Vijay M Bhatia as a distributor, our creative team headed by Saloni Chokshi has ensured we now have a firm footing in the USA. We can proudly state that today we are available in multiple independent boutiques and department stores. Our distinct looking #Contemporary Indian Jewellery, reflects the aesthetic and confidence of a Modern, capable and talented India. Our product line is a medley of many coloured gemstones, uniquely shaped diamonds in complex settings, a variety of pearls, tech enabled model making, traditional gold smithing and patented weaving techniques. The designs are inspired by India’s rich and #diverse #cultural heritage and monuments. It’s a tribute to all that India has to offer. Art, Culture, #Engineering and a strong #Entrepreneurial spirit. This year, starting 29th May, we will be introducing our new collections for the 2024 season at the Couture Show in Las Vegas once again. Taking our version of Modern India to the world again. We look forward to seeing our friends and partners from the gems and jewellery industry there. Shanay Chokshi Rajvi Chokshi Aman Chokshi Meenal Choksi Bhavik Shah Elizabeth Bonanno Joel Cheatwood #designedinindia #luxury #indiamodern

Reclaimed aluminium from abandoned aircrafts sourced from a junkyard near Agra are transformed into precisely machined cubes at a small machinist in Bangalore. The humble aluminium cubes are then combined with gold and diamonds to create the precious pieces. The result is an eclectic yet #minimalist mix of #craftsmanship and #technology, humble and rare metals, to create this collection of jewellery. We use ‘used’ gold and ethically sourced diamonds. These diamonds are stylishly mounted only on the side, a subtle yet elegant way of staying private. The challenge lays in taking age-old craftsmanship into the future, by using new materials and technologies, while keeping the soul intact. Shourai is a capsule collection envisioned by Moksh in collaboration with Satyajit Vetoskar - architect, industrial designer and founder of Bandit (a sustainable design brand based in Goa). #reuse #reduce #recyle

The Hong Kong Trade Development Council is hosting a full format Hong Kong International Jewellery Show for the first time post Covid, in March at the Hong Kong Convention and Exhibition Centre (Management) Limited and the Asia World Expo. Looking forward to seeing all our customers, distributors and partners at the expo.

Simplicity, is complexity resolved. This ring from our Nuur Collection, is a perfect example. For it to come to life the sourcing, matching, measuring and setting of the baguette shaped diamonds has to be executed at high levels of precision. And each of these processes are carried out by professionals with a high degree of skill and years of experience. Besides this, there is designing, engineering, finishing, branding and marketing. Every product goes through the same level of effort before it’s presented to the final customer. At Moksh, our endeavour is to constantly expand the existing framework and then create something that is just outside of that framework. Offering the customer something that is beyond their imagination and expectations. #therebirthofsenses #makeinindia #designinindia

The Annual Tanvirkumar Cricket League. A great way to bond, connect and have fun at the same time.

Looking forward to our first major international event of 2024, The Doha Watch and Jewellery Exhibition. We will be showcasing for the third time with our partners Amiri Gems. Some of the world’s leading brands such as Cartier, Louis Vuitton, and Bulgari amongst many others will be exhibiting. Excited and energised to be part of such a prestigious show. #designinindia #makeinindia #luxury #highjewellery

The intangible elements of a jewellery purchase are actually the ones that hold the maximum value. Be it a self purchase, or a gift, the receiver/ wearer will never forget the moment he/ she received the jewel or wore it for the first time. At Moksh, we strive to make the entire experience as personal, special and memorable as we can. Every member of our team realises the value of customer delight, and in their own small way ensures we always exceed the expectations and deliver the Unseen and Unexpected. #authenticity #customerexperience #personalization #formomentslikenoother #realisrare