Fireside Ventures

As this morning's The Economic Times tells us, Flipkart Minutes is now live in Bangalore. Last week, we had a workshop with their leadership team for our portfolio founders, to fully understand their rollout plans and how best emerging brands like ours can make the most of this channel. It was an illuminating session led by Kanchan Mishra and Anupama Pemmaraju, and it was great to have Nikita Khanna and Anmol Ahlawat from Moxie Beauty, Sneh Jain from The Baker's Dozen, Nimeet Dhokai from Happi Planet, Bhavna Suresh and Kavitha Rao from 10Club, Meghana Narayan from Wholsum Foods (Slurrp Farm and Millé), Rahul Verma and Rohit V. from Frubon (Dev Milk Foods Pvt. Ltd.), Nalini Parthiban from Sweet Karam Coffee, Akhil Arora from VAHDAM® India, Palash Pandey from Iluvia (Renaura Wellness (P) Ltd), Divanshee Jindal from The Solved Skin, Aakash Chippadi from Supertails, Shambhu Agrawal from Yoga Bar (Sprout Life Foods), and Anuj Sharma from Kapiva with us. Anurag Kedia and Zaid Bubere from Pilgrim, and Vikram Iyer from Solethreads joined us online. With Kanwaljit Singh and Prayag Mohanty

#newblogalert Moxie Beauty is a high-performance haircare brand launched after close to two years of R&D. Its flagship range specialises in solutions for frizzy, wavy and curly hair, and all its formulae are tailored for Indian hair textures, weather, and habits. The word 'moxie' itself means spunk and character, so the brand is a celebration of that feeling of an excellent hair day. Aashish Mirchandani, Senior Associate, and Prayag Mohanty, Principal, Fireside Ventures spell out our thinking on this exciting investment here: https://lnkd.in/g6EiZjEc #FiresideIgnite

Prayag Mohanty

Moxie Beauty is disrupting hair care with its salon-quality formulas formulated for Indian hair types, weather, and habits. The Moxie range of clean, vegan, and cruelty-free products support its mission to empower people with the products, tools and knowledge to care for and feel confident in their natural hair texture. We're excited to be a part of their journey. Welcome to the Fireside family, Nikita Khanna, and Anmol Ahlawat! #FiresideIgnite

"The Indian consumer economy is at an interesting inflection point. We now have 150–200 million online shoppers, which is expected to grow to 400–500 million in the next 5 years, and a new set of Indian consumers will drive consumption growth," says Dipanjan Basu, co-founder and partner, Fireside Ventures. Via Entrepreneur India and Minakshi Sangwan https://lnkd.in/gGGU2dqu

Don’t miss Dipanjan Basu, co-founder and partner, Fireside Ventures talk about our investment in Iluvia (Renaura Wellness (P) Ltd) with Yatti Soni, PrivateCircle in the latest episode of “It’s a Big Deal.”

“India is not on the R&D roadmap for most global brands - they don’t formulate their products for Indian hair types, weather or habits, which are very different from Western ones. For so long we have been taught to see our hair as ‘unruly’ and ‘unmanageable’ – but there is no such thing as bad hair, only unsuitable routines that were not made for us. Moxie Beauty’s mission is to empower people with the right products, tools and knowledge to care for and feel confident in their natural hair texture,” says Nikita Khanna, co-founder, Moxie Beauty. Via BW Businessworld and BW Disrupt https://lnkd.in/gUQ_HSF8

“We are very excited to partner with Moxie Beauty. It ties in well with our fund thesis of investing in purposeful brands that are innovating for the new Indian consumer. Moxie’s approach to building products suited for Indians who have wavy, frizzy and curly hair is a refreshing innovation in the large and growing hair care and beauty space,” said Dipanjan Basu, co-founder and partner at Fireside Ventures. Via businessline https://lnkd.in/gArQGVJe

"Moxie Beauty’s approach to building products suited for Indians who have wavy, frizzy, and curly hair is a refreshing innovation in the large and growing haircare and beauty space,” said Dipanjan Basu, co-founder and partner at Fireside Ventures. Via The Economic Times, ETRetail and Charu Lamba https://lnkd.in/gaDUfbTC

For Pilgrim, their offline rollout began with assisted selling through BAs, and only when that stabilised, did they move to non-assisted sales in modern and GT. For Wholsum Foods (Slurrp Farm and Millé), it was about selection by pin code and kinds of stores, and building out their own playbook for sellthroughs and performance. See how new-age founders like Anurag Kedia and Meghana Narayan roll out their omnichannel mix. #d2c #founder #entrepreneur #d2cbrands #omnichannel #offline #retailstrategy #consumerbrands #pilgrim #pilgrim #PilgrimTribe #slurrpfarm #IdeasToIcons #firesideignite https://lnkd.in/gxedJJK7