Elevation Capital

Congratulations to the entire Swiggy team on the IPO! When we first met Sriharsha M. in 2014, Swiggy was just an idea. In an overcrowded food delivery space, here was a founder who had flipped the problem on its head and asked - "What if we owned the delivery experience entirely?" Today, as Swiggy marks the beginning of an exciting new chapter, we can't help but smile at how that "obvious in hindsight" idea transformed India's relationship with convenience. And with Instamart for grocery, Harsha once again demonstrated his ability to spot transformational shifts in consumer needs before they became obvious to others, pioneering quick commerce in India in the process. Behind these audacious moves was a quiet determination by someone who has an innate ability to tune out noise and focus on what really matters. Harsha built Swiggy with relentless customer obsession, true long-term thinking and humility. As Swiggy’s first institutional investors, we at Elevation Capital are immensely proud to have been part of this journey. Mukul Arora (Co-Managing Partner, Elevation Capital) reflects on our partnership and the hallmarks that have defined Harsha and Swiggy from day one: https://lnkd.in/gcfg7WUP Onwards and upwards!

Hearty congratulations to SarvaGram team on raising their Series D! Since the beginning, their vision for expanding financial access in rural India has strongly resonated with us at Elevation. Our continued investment underscores our enthusiasm for their outstanding execution, rooted in a deep understanding of rural households and a unique household-centred approach to distribution and risk management. We remain committed partners to the SarvaGram team as they scale their impact with this new capital raise. With this new round, we are happy to welcome Peak XV Partners to this journey.  Wishing Utpal Isser, SAMEER MISHRA and the entire Sarvagram team continued success and many more milestones ahead! Onwards and upwards! Mridul Arora Ishwar Prasad

We are back with the much-awaited Part 2 of ‘The Founder’s Guide to Consumer App Monetization’. After breaking down the playbook of how new-age Indian consumer businesses are leveraging emerging monetization models in part 1, this is a detailed guide on HOW to implement different monetization models effectively. Complete with benchmark metrics and case studies from global and Indian success stories ranging from YouTube, ShareChat and Netflix to Disney+ Hotstar, Pocket FM and Roblox, consider this a tactical guide to choosing and implementing the right monetization model. Whether you're building for ads, subscriptions, or micropayments - we've got you covered. Read the article here: https://lnkd.in/gk8ZDQww With new forms of direct monetization now picking up, a new wave of social/content companies can get built in India. Short-form video drama platforms, personalized/interactive content platforms and AI companionship platforms are some interesting themes we’re observing. If you're building a consumer app with innovative approaches to monetization, we'd love to hear from you. Amit Aggarwal Manish Advani Harshit Jain

📅 Mark your calendars for our first-ever spacetech event! Spacetech in India has seen incredible momentum since the groundbreaking reforms of 2020, with space startups going from a handful to 200+ today. With India’s commercial space market projected to expand from $8 billion to $44 billion within this decade, we're at a pivotal moment for innovation and development. At Elevation, spacetech is a prime focus area for our Frontier Tech practice, and we've been active investors in the sector. Hosted by Elevation Capital and pi Ventures, in partnership with Amazon Web Services (AWS), this event brings together the key players shaping India's space future on December 4 in Bengaluru to explore the challenges of early-stage development, strategies for scaling operations and the intricacies of commercializing spacetech products. Join us for panel discussions on: 'From Zero to Orbit', with ➤ Gaurav Seth, Co-founder, PierSight ➤ Arindrajit Chowdhury, Co-founder, InspeCity ➤ Mayank Khanduja (Partner, Elevation Capital) 'Commercializing the Cosmos', with ➤ Kshitij Khandelwal, Co-founder, Pixxel ➤ Srinath Ravichandran, Co-founder, AgniKul Cosmos ➤ Prateep Basu, Co-founder, SatSure ➤ Manish Singhal, Founding Partner, pi Ventures Early-stage founders will have the opportunity to learn from those who have successfully scaled their ventures, while established players can connect with fresh talent and ideas. With representatives from government agencies like ISRO and IN-SPACe joining us, we'll also examine the evolving policy landscape crucial to our sector's growth. The sessions will be followed by networking over dinner and drinks! For more details and to register: https://lnkd.in/g8EY_gRk Mayank Khanduja, Manish Advani, Akhil Andasu, Manish Singhal, Milan Roy, Komal Gupta, Amitabh Nagpal, Raman Agarwal

What an incredible moment this is! Congratulations Sriharsha M., Nandan Reddy, Phani Kishan Addepalli, Rahul Jaimini, Rahul Bothra, Rohit Kapoor, Girish Menon, Madhusudhan Rao, Amitesh Jha and the entire Swiggy team on super successful listing! Congrats also to former team members including Dale Vaz, Vivek Sunder, Gunjan Shah, Rajesh Rebala, Karthik Gurumurthy and Anuj Rathi, and fellow investors including Anand Daniel, Sumer Juneja, Sarthak Misra, Ashutosh Sharma and Niren Shah. Today marks not just a historic milestone for Swiggy but a seminal moment for India's tech and startup ecosystem, and sets a powerful precedent for generations of entrepreneurs to come. We at Elevation Capital are really proud and privileged to be a part of this journey right from the start when we led the seed investment in Oct 2014. We have watched Swiggy grow from just 25 restaurants and 40 orders per day when we invested, to today creating positive impact in the lives of tens of millions of consumers, over half a million delivery partners and hundreds of thousands of restaurants. And beyond these numbers, Swiggy has completely redefined convenience for Indian consumers, and has become a household name. Also watching Harsha closely over the last decade has been a leadership masterclass. His deep customer-obsession truly unlocked food delivery as a category in India, his long-term thinking led to pioneering moves like Instamart, and his authentic and respectful leadership style has helped build one of India tech’s strongest executive teams. And what is truly special is the way Harsha has done all of this this while remaining humble and grounded - it feels so so fulfilling to see good guys win! Penned down my reflections from our decade-long partnership and what makes Harsha truly special: https://lnkd.in/gvvQ7Xda

Hearty congratulations to Pavitar Singh and the entire UnifyApps team on raising their Series A! We are thrilled to welcome ICONIQ Growth to this partnership, supporting UnifyApps as they continue to empower global enterprises to unlock the full potential of AI. In today’s world of fragmented enterprise software, UnifyApps is breaking new ground by bringing the benefits of AI to all departments and personas through their Unified Enterprise AI Agent platform. By connecting over 350+ applications and data sources, UnifyApps enables businesses to create custom AI agents tailored to their unique processes—offering unparalleled flexibility and security. The exceptional leadership team Abhishek Khurana, Rachit Mittal, Sumeet Nandal, Haitham ElKhatib, Abhinav Singi, Rahul Anishetty, Kavish Manubolu, Shivam Satrawal and Rohan V., helmed by ex-Sprinklr founding member Pavitar Singh, brings a wealth of experience in enterprise software. Their deep understanding of Enterprise AI and exceptional execution in the last year strengthens our belief that UnifyApps is poised to become a key player in the shift toward adaptable and intelligent enterprise solutions. Read more about our investment thesis here https://lnkd.in/gTvwZyyt Onwards and Upwards! Mukul Arora Poorvi Vijay Aadith Ramesh

The footwear market in India is rapidly transforming as Gen-Z becomes the largest consuming class in this category. Sneakers are no longer a utility purchase, but a way for customers to express their tastes and signal. Thanks to Ayanti Bera for featuring our thoughts in this story. Elevation Capital Comet Vaibhav Chowdhury

𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝘂𝗱𝗮𝗰𝗶𝗼𝘂𝘀: 𝗥𝗲𝗮𝗳𝗳𝗶𝗿𝗺𝗶𝗻𝗴 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 Early-stage building is hard. Very hard. For over two decades, we've partnered with India's most audacious founders from Day One - founders who saw possibilities where others saw obstacles, who reimagined entire categories, and who created institutions that have shaped the new India, building companies that today command $75 billion in market value. Through this journey, we have learned that high-quality help at an early stage can dramatically improve chances of success. This understanding has shaped who we are today. Every aspect of Elevation is therefore engineered with one mission: to dramatically improve these odds for founders. Today, we reaffirm our commitment to being the most effective company-building partner a founder could ask for through our three foundational pillars. ➤ 𝗕𝘂𝗶𝗹𝘁 𝗼𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: We've structured our teams to bring deep sectoral expertise across spaces, enabling us to be true thought partners to founders. ➤ 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: From talent and finance to marketing and corp dev, we've built India's most comprehensive Founder Success platform that works as an extension of our founders' teams to help them scale better and faster. ➤ 𝗕𝘂𝗶𝗹𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘃𝗶𝗰𝘁𝗶𝗼𝗻: When we partner with founders, we go all in. We build long-lasting personal relationships by giving individual time and attention to every founder. This evolution in how we express our commitment mirrors the strengthening of our resolve to be the most founder-focused fund in India. The India opportunity has never been more exciting. We're seeing founders with increasingly ambitious visions, tackling larger problems, and building for global markets. To these audacious founders who dare to dream bigger and who are determined to create lasting impact - we say this: 𝗪𝗲 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂. 𝗪𝗲 𝗮𝗿𝗲 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝘂𝗱𝗮𝗰𝗶𝗼𝘂𝘀. Explore our renewed commitment to founders - and a new look - at https://lnkd.in/gEBazpKW

Here’s the latest edition of our newsletter, Summit Review. In the past two months, we welcomed Schmooze to the Elevation family, deepened our partnership with Vridhi Finserv Home Finance Limited, Everstage & atlys, and hosted the AI Ideathon to catalyze the next wave of AI-powered consumer applications. We also expanded the partnership by promoting Chirag Chadha and Vaas Bhaskar to Partners. We had the opportunity to interact with incredible founders through events from our Consumer and Founder Success teams. Discover more insights and updates in the newsletter below, and subscribe to receive future editions 👇

📅Mark your calendars. The next Elevation Kickstarter is here! Building a consumer app in India just a few years ago meant following an expensive playbook: chase users first and figure out monetization later. Today, that playbook is being rewritten. With direct monetization emerging as a $3B revenue pool and growing faster than the digital ads market, founders can build capital-efficient businesses by monetizing early. We're seeing companies reach significant scale with far less capital, proving that Indian users will pay for value – if you get the model right. At Elevation, we've been at the forefront of this transformation, having partnered with companies that are rewriting the monetization playbook. We are bringing together founders who have successfully navigated this transformation in Bengaluru on November 20. Through firsthand experiences and practical insights, we'll explore how to choose and implement the right monetization strategy for your consumer business, optimize key metrics, and build capital-efficient consumer businesses from day one. Join us for a Keynote Fireside chat on ‘Monetizing India: Lessons from ShareChat's Journey’ with ➤ Ankush Sachdeva (Founder, ShareChat) ➤ Mayank Khanduja (Partner, Elevation Capital) followed by a panel discussion on ‘Choose Your Model: Monetization Strategies That Work’ with ➤ Prashant Sachan (Founder, AppsForBharat) ➤ Rohit Choudhary (Co-founder, Seekho) ➤ Sanidhya Narain (Co-founder, Dashtoon) ➤ Amit Aggarwal (Principal, Elevation Capital) Networking over dinner and drinks with key builders in this space will follow! Register here: https://lnkd.in/gXGAnGYd Mayank Khanduja, Amit Aggarwal, Manish Advani, Harshit Jain, Anoushka Arya, Rohan Kohli