7 Checkras (PPC Advertising Agency)

Ever wondered how companies get you to buy things? https://lnkd.in/gFHT2jUQ

𝗔𝗜 𝘄𝗶𝗹𝗹 𝘀𝗼𝗼𝗻 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀! https://lnkd.in/dXkMrMui

𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗘𝗺𝗯𝗲𝗱𝗱𝗶𝗻𝗴 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗳𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗮𝗿𝗶𝗻𝗴 Snapchat has rolled out features that enable users to embed content, including Lenses, Spotlight videos, public Stories, and profiles, on external websites. This initiative: ☛ Marks Snapchat's move to share its content outside its mobile app. ☛ Offers creators an expanded platform for their work and visibility. ☛ Allows for the continued presence of ads in embedded Lenses and Spotlight videos, broadening Snapchat's advertising scope. 𝗔𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀: ☛ Experiment with diverse content types for varied engagement. ☛ Use descriptive captions and headlines to contextualize content. ☛ Ensure content relevance to the article and overall user experience. ☛ Track which content types engage audiences the most. ☛ Promote content creators by showcasing their Snapchat handles. The new embedding features are currently available on Snapchat's website and its iOS and Android applications. The internet's wider reception of this feature remains to be observed. Read More Here: https://lnkd.in/dX6KGsUb

𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝘀 𝗡𝗲𝘄 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗮𝗻𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 YouTube has introduced over 36 new features and design enhancements to improve the user experience globally. Key Updates: 𝗕𝗲𝘁𝘁𝗲𝗿 𝗩𝗶𝗲𝘄𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: 1. “Stable volume” option provides consistent audio by reducing sudden volume spikes. 2. Double-tap playback feature allows users to speed up videos to 2x speed. 3. Larger video preview thumbnails for easier navigation. 4. Screen lock feature on mobile prevents accidental interruptions. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆: 1.Introduction of the “You” tab, merging the Library and account sections for easier access to watched videos and playlists. 2. Users can search for videos by humming, singing, or playing a tune, available first on Android. 𝗨𝗽𝗱𝗮𝘁𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻: 1. Animations added to 'like' and 'subscribe' buttons. 2. Top comments will automatically rotate to highlight engaging feedback. 3. Real-time view and like counters will animate for the first day of new video uploads. 4. Smart TVs will showcase video details more prominently. Overall, YouTube's new features aim to offer users a more controlled, intuitive, and modern viewing experience. Read More Here: https://lnkd.in/dkydC7v3

𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗼 𝗥𝗲𝘁𝗶𝗿𝗲 𝗙𝗼𝘂𝗿 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Google has announced that by mid-October 2023, it will stop using four attribution models in Google Ads and Google Analytics: 1. First-click. 2. Linear. 3. Time decay. 4. Position-based. The reason for this change is the low usage of these models, with less than 3% of conversions in Google Ads relying on them. Switching to the data-driven attribution model has shown a 6% increase in conversions for advertisers. For those using the retiring models, their data will automatically shift to the paid and organic data-driven attribution. Last-click models for paid and organic, as well as Google paid channels, will still be available. Read More Here: https://lnkd.in/diWer2Q6

𝗚𝗼𝗼𝗴𝗹𝗲 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗡𝗲𝘄 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗗𝗶𝘀𝗮𝗯𝗹𝗲𝗱-𝗢𝘄𝗻𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 Google has updated its Business Profiles by adding a "disabled-owned" tag. ‣ Businesses owned by disabled individuals can now use this tag on their profiles. ‣ When they opt for this, their profile in Google Maps and Search will show this tag. This is in addition to other tags they already have, like "Asian-owned", "Black-owned", and "women-owned". ‣ If you own a business and want to use this tag, you can do so by updating your profile on Google Search. On top of this, Google Maps and Search have been updated with new features: 𝗟𝗲𝗻𝘀 𝗶𝗻 𝗠𝗮𝗽𝘀 𝗰𝗮𝗻 𝗻𝗼𝘄 𝗯𝗲 𝘂𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝘀𝗰𝗿𝗲𝗲𝗻 𝗿𝗲𝗮𝗱𝗲𝗿𝘀. ‣ There are now walking routes in Google Maps that are accessible-friendly. ‣ There's more information available about wheelchair access. ‣ Google Assistant has more customizable routines. ‣ Searching in Chrome's address bar is quicker. ‣ And, Pixel cameras are more user-friendly. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? These new tags and features can help businesses get more visibility and visits. Read More Here: https://lnkd.in/dCgiHAGn

𝗫 (𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀𝗹𝘆 𝗸𝗻𝗼𝘄𝗻 𝗮𝘀 𝗧𝘄𝗶𝘁𝘁𝗲𝗿) 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 $𝟭 𝗖𝗵𝗮𝗿𝗴𝗲 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗨𝘀𝗲𝗿𝘀 X is TESTING a $1/year subscription for NEW USERS in the Philippines and New Zealand to tackle bot and spam issues. This program, named "Not A Bot", allows paid users to interact with content while those who choose not to pay can only read. The aim is NOT about profit but about platform integrity. It's a beta test now, and if successful, might become a regular feature. Feedback is mixed on its potential effectiveness. Read More Here: https://lnkd.in/dDWmpBRs #XUpdate #social "

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝘀 𝗔𝗜 𝗕𝘂𝗴 𝗕𝗼𝘂𝗻𝘁𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗕𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Microsoft has unveiled its AI bug bounty program at the BlueHat event, offering 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗼𝗳 𝘂𝗽 𝘁𝗼 $𝟭𝟱,𝟬𝟬𝟬. The AI-powered Bing experience is the primary product in this initiative. Eligible products for the bounty awards include: ‣ AI-powered Bing experiences on bing.com in all major browsers. ‣ AI-powered Bing integrations in Microsoft Edge, Microsoft Start Application (both iOS and Android), and the Skype Mobile Application (iOS and Android). More specifics are available on Microsoft's bounty program website: https://lnkd.in/df93yn9S

𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗼𝗹𝗹𝘀 𝗢𝘂𝘁 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗗𝗮𝘁𝗮 𝗳𝗼𝗿 𝗖𝗮𝗿 𝗗𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽𝘀 Google has introduced an improved method for car dealerships to display their vehicle inventory on platforms like Google Search, Maps, and Business Profiles. 𝗡𝗲𝘄 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗗𝗮𝘁𝗮 𝗠𝗮𝗿𝗸𝘂𝗽 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 ‣ Dealerships can now easily submit vehicle inventory data to Google. ‣ Features include displaying vehicle details such as price, features, and availability. ‣ Available in English for US mobile and desktop users. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝘂𝗽 ‣ Dealers can add specific markup to their website's HTML, eliminating the need for complex data feed file uploads. ‣ This method offers a more integrated approach to display vehicle listings. Providing Inventory Data to Google ‣ Dealers can choose between structured data markup or uploading data feeds to Google's portal. ‣ While the markup is user-friendly, using both methods requires consistency in data. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲 ‣ Google's updated Search Console helps dealers monitor and correct issues with their vehicle listing structured data. ‣ The new Rich Results report highlights valid and invalid markup components. 𝗥𝗶𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗧𝗲𝘀𝘁 𝗧𝗼𝗼𝗹 ‣ Google offers a tool for dealerships to quickly validate their structured data markup. 𝗜𝗻 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 Google's new structured data markup provides car dealerships a streamlined way to showcase their inventory, facilitating easier searches for potential buyers. Read More Here: https://lnkd.in/dsr3cwuZ #googlesearch #PPCnews

𝗡𝗲𝘄 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗕𝗼𝗼𝘀𝘁 𝗔𝗱 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 #BigUpdate Some exciting news from YouTube today! They've just rolled out new AI-driven advertising tools designed to help brands connect more effectively with their audiences. 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: This cool feature uses AI to spot trending content around big events (think Halloween or World Cup 🎃⚽). Brands can now sponsor a channel to feature their ads with these trending videos. It's all about being at the right place at the right time! 𝗩𝗶𝗱𝗲𝗼 𝗥𝗲𝗮𝗰𝗵 & 𝗩𝗶𝗱𝗲𝗼 𝗩𝗶𝗲𝘄 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: These are expanded AI-based ad formats. The early results? Advertisers got 54% more reach at 42% less cost with Video Reach, and 40% more views at 30% lower cost with Video View. Numbers speak! This just shows YouTube's commitment to harnessing AI for better ad targeting and efficiency. For all the brands and advertisers out there, this means more ways to engage YouTube’s massive 2 billion+ monthly user base. Stay ahead of the curve and make the most of these innovations! Read More Here: https://lnkd.in/dnBmT6di #YouTube #AI #Advertising #DigitalMarketing