Ben Levy

The new advancements in Optimove’s Journey Orchestration Platform include WhatsApp Integration, Self-Optimising Streams, and Web Inbox, empowering marketers to elevate customer engagement and drive business growth. Pini Yakuel, Optimove's Founder and CEO, said, "At Optimove, we're committed to empowering #marketers to realise their multipotentiality via powerful tools that allow them to truly connect with their customers in real time. https://lnkd.in/g66JhVz8

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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An Israeli startup that uses sophisticated AI software to dub movies and shows into foreign languages has launched its new Enterprise Plan, which includes API integration to meet an increasing need for scalable, high-quality localization solutions by major Hollywood studios and global dubbing houses. By using deep learning algorithms, Deepdub’s AI dubbing software can be trained to quickly learn the patterns of a particular voice sample and convey the voice actor’s specific tone and emotion, as well as adapt to different local cultural contexts and accents from country to country. “This technology caters perfectly to the growing economic and production demands of Hollywood and dubbing studios worldwide. Our 5X revenue growth this year is a testament to the market’s confidence in our solutions”, said Deepdub CEO Ofir Krakowski. #aisoftware #dubbing #foreignlanguages #APIintegration #Hollywoodstudios #EnterprisePlan #dubbingworkflows #israelinnovation #israelitech https://lnkd.in/dB9raEZw

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🎙 "They still try to produce campaigns like an assembly line," said Optimove CEO Pini Yakuel about marketers' mistakes. "Coordinating five different departments to produce one campaign is time-consuming, and you lose a lot of information along the way." Pini joined host James Ross for the 2nd part of the iGaming Daily podcast State of CRM Episode, talking about mistakes and projections for the future of CRM. (Missed part 1? ➡ https://lnkd.in/e3_QF6Uk)

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Payoneer is one of those companies that many people don’t talk about. - Total revenue has doubled from 2021 - $1b in revenue with 80% gross margins - Has a customer base of 2m - Market cap of $2.6b This acquisition for $61m should be accretive for the business. - Get access to EOR infra - Payroll processing capabilities - Monetisation of their business customers Not the best of outcomes for the venture investors but in a market which is dominated by Deel and Remote I think it’s a great outcome for them. Disclosure: I am a shareholder and a customer of Payoneer.

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