Anna Kingsley

OBJECTIVE: GNER needed to sell seats on their trains.

​METHOD: I created a full eCRM strategy. GNER’s database was also segmented so relevant messages and tone of voice helped create personalized emails to inspire the appropriate audience to travel.

RESULTS:
* Overall revenue increased by over 100%
* The database was doubled in just over a year
* The monthly leisure e-newsletters produced an average ROI of 48:1
* Seat Sale emails produced an ROI of up to 90:1 with… Show more

OBJECTIVE: GNER needed to sell seats on their trains.

​METHOD: I created a full eCRM strategy. GNER’s database was also segmented so relevant messages and tone of voice helped create personalized emails to inspire the appropriate audience to travel.

RESULTS:
* Overall revenue increased by over 100%
* The database was doubled in just over a year
* The monthly leisure e-newsletters produced an average ROI of 48:1
* Seat Sale emails produced an ROI of up to 90:1 with uplifts of £810k in revenue
* An Easter seat sale achieved 400,000 new acquisitions alone. Show less

OBJECTIVE: successfully launch and manage the campaign of "Buy-a-player", Coke's biggest ever SP to date (at the time in the UK).

METHOD:
* Create a good website, SMS + website entry mechanics
* Implement publicity for the campaign
* Manage the £1.4m budget + team
* Ensure the 43 million bottles got to market correctly
* Resolvi underwriting issues + ensuring ISP (Institute of Sales Promotions) compliancy

RESULTS:
• Gained a lot of PR
• The promo was… Show more

OBJECTIVE: successfully launch and manage the campaign of "Buy-a-player", Coke's biggest ever SP to date (at the time in the UK).

METHOD:
* Create a good website, SMS + website entry mechanics
* Implement publicity for the campaign
* Manage the £1.4m budget + team
* Ensure the 43 million bottles got to market correctly
* Resolvi underwriting issues + ensuring ISP (Institute of Sales Promotions) compliancy

RESULTS:
• Gained a lot of PR
• The promo was repeated the following year due to its success + enjoyed great awareness.
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OBJECTIVE: Increase brand awareness without a budget through strategic partnerships.

METHOD:
* Key partners were secured through a specially developed model.
* Exciting ideas were created and the benefits of partnering with FRANK were delivered in order to entice a brand to partner
* Developed existing partnerships + new ones with brands such as BT, Club 18-30, MTV, C4, CD Wow and working with the social networking sites producing extremely successful campaigns in the early… Show more

OBJECTIVE: Increase brand awareness without a budget through strategic partnerships.

METHOD:
* Key partners were secured through a specially developed model.
* Exciting ideas were created and the benefits of partnering with FRANK were delivered in order to entice a brand to partner
* Developed existing partnerships + new ones with brands such as BT, Club 18-30, MTV, C4, CD Wow and working with the social networking sites producing extremely successful campaigns in the early days of Social Media
• Negotiated deals worth up to £800k in free media space.

RESULTS:
• Increased the ROI from 2:1 to 16:1 (the COI requirement was only 4:1) in just six months
• Worked with youth brands to produce 85% awareness amongst the target audience of teens
• Scored 99 out of 105 in the client’s evaluation of the work
• Increased incremental business + made the COI the most profitable account in the agency
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OBJECTIVE: Match.com had reached saturation point in the USA so needed to increase acquisitions from the rest of the world.

METHOD:
* Used a robust methodology to identify brands Match would have a synergy with.
* Once a prospect list was created I successfully sourced and developed relationships and created ideas to work with these third party brands and media owners.
* Campaigns were successfully implemented with brands including Selfridges, Avon, LA Fitness, LTA + Ann… Show more

OBJECTIVE: Match.com had reached saturation point in the USA so needed to increase acquisitions from the rest of the world.

METHOD:
* Used a robust methodology to identify brands Match would have a synergy with.
* Once a prospect list was created I successfully sourced and developed relationships and created ideas to work with these third party brands and media owners.
* Campaigns were successfully implemented with brands including Selfridges, Avon, LA Fitness, LTA + Ann Summers which greatly increased brand awareness for Match as well as driving traffic and conversions. This was particularly, notable as previously these brands did not have a relationship with Match and online dating at this time was taboo and this method of marketing new. These brands were also perfect for the target audience, mainly females
* Media partners MSN and AOL were also recruited. They took a rev share so promotion of Match was free and Match received millions of pounds worth of media value. This way of working was a real novelty back then.

RESULTS:
* One such promotion, a tie in with the theatrical release of the film "Bridget Jones 2" with UIP, achieved an 8% acquisition increase in the database in approx 4 weeks!
* This promotion received excellent publicity in e.g. "The Sun" and "The Evening Standard" which increased the database further. Show less

OBJECTIVE: increase sales + brand awareness for Powtoon with a tiny budget!

METHOD:
* Employed all marketing channels + growth-hacking methods
* Came up with ideas and produced campaigns that resulted in the most used templates and highest sales days to date at the time
* Grew the marketing dept in terms of staff, suppliers and put the right resources in place.
* Represented Powtoon at the 2014 Web Summit (Paypal had selected Powtoon to be the exemplar for their Startup… Show more

OBJECTIVE: increase sales + brand awareness for Powtoon with a tiny budget!

METHOD:
* Employed all marketing channels + growth-hacking methods
* Came up with ideas and produced campaigns that resulted in the most used templates and highest sales days to date at the time
* Grew the marketing dept in terms of staff, suppliers and put the right resources in place.
* Represented Powtoon at the 2014 Web Summit (Paypal had selected Powtoon to be the exemplar for their Startup Blueprint Program).

RESULTS:
* More than tripled the database of users by millions
* Doubled monthly sales revenue
* More than tripled the amount of Powtoons being created
* Within 6 months transforming PPC from a negative to a 400% positive ROI
* Grew the business through strategic partnerships. Show less

OBJECTIVE: Ensure sales targets and margins were met, and campaigns were properly integrated in terms of offline to the online world. Overall increase online market share of sales from the home pages on the main chain websites (the biggest shop windows!) which I managed.

METHOD: Complete overhaul of website, email marketing, plus 21 different Social Media channels! Integrating all online comms with offline ads, working closely with all marketing teams i.e. PPC, SEO… Show more

OBJECTIVE: Ensure sales targets and margins were met, and campaigns were properly integrated in terms of offline to the online world. Overall increase online market share of sales from the home pages on the main chain websites (the biggest shop windows!) which I managed.

METHOD: Complete overhaul of website, email marketing, plus 21 different Social Media channels! Integrating all online comms with offline ads, working closely with all marketing teams i.e. PPC, SEO etc.

RESULTS:
* Created a major step change in eCommerce share of online business increased dramatically YOY from approx 11% to 33%
* Revenue increased 40%YOY
* Online traffic increased 95% YOY
* Improved processes, the look + feel and UX of the website and email performance
* The rich media content I produced increased online conversion.
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OBJECTIVE: To successfully launch jDeal, a new startup, with an extremely limited budget and within an incredibly tight timeline of 3 months!

​METHOD: After the logo and brand was created, all marketing channels were used to create brand awareness and a database of users. The main marketing channels, however, focused on to bring some quick wins were PR, blogger outreach, buzz marketing using social media, email marketing, and a targeted online display campaign.

RESULTS - after… Show more

OBJECTIVE: To successfully launch jDeal, a new startup, with an extremely limited budget and within an incredibly tight timeline of 3 months!

​METHOD: After the logo and brand was created, all marketing channels were used to create brand awareness and a database of users. The main marketing channels, however, focused on to bring some quick wins were PR, blogger outreach, buzz marketing using social media, email marketing, and a targeted online display campaign.

RESULTS - after just 3 months were:
* Over 70 excellent deals offered to users on everything from kosher food and restaurants to teeth
* Over 150 merchant requests to be featured in a daily deal, with more asking daily
* Over 78 press mentions
* Over 24 significant articles written in well respected media such as The New York Times, Crain's, Adweek, Brandweek, Tech Crunch, The Jewish Week, PR Week, Fast Company Blog and The Jewish Channel.
* Grew the database over 15 x from email campaigns and blogger outreach work
* jdeal’s social media pages were grown from zero to thousands of followers, mainly through the Brand Ambassador campaign I implemented
* Over 50 companies requested to join the jDeal affiliate programme
* An official media partnership with The Jewish Week was created, plus several other great strategic partners were also recruited. Show less