🔥𝟭 𝗪𝗘𝗘𝗞 𝗧𝗢 𝗚𝗢! Join us on 16 October for a free virtual conference, exploring real-world examples of AI-driven marketing solutions that enhance creativity, precision, and decision-making. We bring together visionaries from the world’s top brands alongside Kantar experts in AI, including Guest speakers from Nestlé,Meta,Reckitt ,Standard Chartered, ITC Limited, Thousandshores Inc. HSBC, and Saïd Business School, University of Oxford. Reserve your spot today: Americas: https://lnkd.in/ebiQUNVq APAC: https://lnkd.in/ecvF7NxX EMEA: https://lnkd.in/etsVfx_e #AI #KantarAI #Summit #Marketing
עלינו
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- אתר אינטרנט
-
http://www.kantar.com
קישור חיצוני עבור Kantar
- תעשייה
- Market Research
- גודל החברה
- 10,001+ עובדים
- משרדים ראשיים
- London
- סוג
- בבעלות פרטית
- התמחויות
מיקומים
עובדים ב- Kantar
עדכונים
-
And the Pioneer award goes too... 🏆 Fini This award recognises brands who break new ground in their sphere while developing unique approaches to enter new space. Discover how Fini, a Spanish confectionery maker, has tactfully innovated through inspiring partnerships with other brands. Download our Outstanding Innovation Awards 2024 booklet now to learn more 👉 https://lnkd.in/emcK9DcV #Innovation #Brands #Awards
-
Today is our company-wide Wellbeing Day, so we’re out of the office! Everyone in Kantar has the day off to work on our mental and physical health. Whilst we know working on the wellbeing of our people is much more than an extra day off, stepping away from our laptops and enjoying doing whatever makes us feel great is a start in the right direction. We’ll see you ready to go, bright and early on Monday morning! #LifeAtKantar #WeAreKantar
-
-
Our Valeria Piaggio was part of a great panel today at Advertising Week New York, making the business case for LGBTQ inclusion in media, along with GLAAD’s Tristan Marra and Meghan Bartley and influencer Corey R Martin of /prompt. and Rainbow Dads. The group unveiled new research on the impact and importance of featuring the LGBTQ community in advertising, including how to address challenges the industry currently faces. #AWNEWYORK2024 #DEI
-
-
Does your gran love the ads she sees on TikTok? Do your kids surprise you by telling you about commercials they spotted on Facebook? Our Media Reactions 2024 study sheds light on a surprising generational story: how Baby Boomers, Gen X, Y and Z think about advertising on different formats and platforms is not what you might assume. Jamie Williams and study author Gonca Bubani explained all the generational trends which marketers need to know at The Future of Media in London this week. If you missed it, you can find out more here: https://lnkd.in/dDF7rHg
-
-
Today marks World Mental Health Day (10 October)💚 📅Tomorrow, 11 October, our company-wide Wellbeing Day is back, which means our people will be offline to enjoy doing something that helps them relax. Chris Jansen, our Global Chief Executive, shared, "Achieving the right balance in our lives is essential; we can only be at our best when prioritising our wellbeing. While supporting our people's mental and physical health extends beyond providing an extra day off, our annual Kantar Wellbeing Day underscores our commitment to making wellbeing a critical priority." #WorldMentalHealthDay #WeAreKantar #MentalHealth
-
-
How can you optimise AI to deliver high-quality data? How can you maximise the value of consumer data? Join us on Wednesday 16 October for a free virtual summit where you’ll gain invaluable insights from global industry leaders and Kantar’s AI experts. Our distinguished lineup includes guest speakers from Nestlé, Meta, Reckitt, Standard Chartered, ITC Limited, Thousandshores Inc. HSBC, and Saïd Business School, University of Oxford. 🔜RSVP by 15 October: https://loom.ly/tQADCWE #AI #KantarAI #Marketing
-
We had a packed house today at Advertising Week New York for our session with Kantar’s Chief Media Commercial Officer Nicole Sitar Jones alongside Reddit, Inc.’s Global Head of Marketing Science Ryan Brendle, and AXIOS Media Reporter Kerry Flynn. The discussion took a look at unlocking brand growth using performance marketing tactics. As Nicole puts it, “You really need to be meaningful, different and salient, otherwise all of your activity is for not. It’s about how consumers think and feel about brands, that’s what leads to market penetration. And holistic measurement is the key to understand whether or not you’re effective in building the equity, penetration, and share.” #AWNEWYORK24 #BrandBuilding #MarketingTrends
-
-
In the UK, 74% of domestic wealth is held by the over 50s. And in the next two decades, our working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. Brands that exclude this age group risk acute revenue loss. Keen to stay ahead of this megatrend? Listen to this week's episode of Sustainable Futures to hear Jonathan Hall talk with Andy Simpson, commercial director of 55/Redefined, a specialist consultancy that helps businesses attract, engage and grow with over 50s. Listen to the podcast episode here: https://pod.fo/e/271fc3 Curious to learn how equipped your brand is to tackle this demographic shift? Kantar’s new Brand Inclusion Index can reveal how the aging population view your brand compared to other age groups, click here to learn more: https://loom.ly/y0fz49
-
Podcast alert!🎤 We're excited to share a special podcast, giving you an insider’s look at the hottest trends in advertising, recorded live from Advertising Week New York and brought to you by Kantar and Reddit, Inc. Listen to our first two episodes on demand and join us throughout the week as we dive into the biggest marketing event of the year. Episode 1: Hear Reddit’s Lore Oxford and Matt Klein discuss the meaning of ‘channel’ in 2024, the power of context, and AI Episode 2: Hear Kantar's Nicole Sitar Jones discuss storytelling, modern marketing and measurement, and advances in adtech Tune in to get to get ahead of the game with fresh perspectives from the frontlines of the ad world: https://loom.ly/m7Uz2XM #AWNEWYORK24
-