BrandStorm Media Announces Partnership with Ziff Davis to launch IGN Israel
BrandStorm Media Announces Partnership with Ziff Davis to launch IGN Israel
New deal brings the world’s leading video games and fan culture brand to Hebrew-speaking audiences in Israel
Tel-Aviv, Israel – November 11, 2014 – BrandStorm Media, a new digital venture from a group of Israeli media veterans, today announces a new partnership with Ziff Davis, the digital media company with market-leading positions in the technology, gaming and men’s lifestyle markets, to publish IGN Israel (http://il.ign.com) – bringing the world’s leading video game and fan culture destination to Hebrew-speaking audiences across Israel.
IGN is the world’s largest website for games, entertainment and fan culture, also covering the latest in comics, gadgets and TV, and through an extensive global partnership program is now available in 21 international editions in 16 languages, spanning more than 95 countries around the world and reaching a global audience of 56 million unique users per month (Google Analytics, September 2014).
BrandStorm Media is a new company managed by Tomer Doli and a team of media professionals with a deep understanding of how the local market discovers brands and shares stories across all channels in Israel. IGN Israel will curate and localize the best of IGN’s English language content while adding original written and video content specifically produced for the Israeli market in Hebrew language.
Tomer Doli managing director of BrandStorm Media, said:
“The launch of IGN Israel represents a fantastic opportunity for both the local market and local gamers alike. IGN is already a very well-known brand for the Israeli gamer, and we’re thrilled to bring our commitment and expertise to make the largest games media brand more accessible for local audiences, with top quality localized content and video productions designed to serve the needs of this highly enthusiastic community.”
Adam Doree, International Business Development Director, Ziff Davis, added:
“We’re very happy to welcome BrandStrom Media to the IGN family. We have already seen huge success in the Middle East region in Arabic and English with IGN Middle East, and we’re delighted to be adding Hebrew today with IGN Israel. Our international partner teams all share the same passion that exists at the core of our brands, and this team’s enthusiasm and local expertise will give IGN a unique position in the Israeli market.”
IGN’s unprecedented international footprint now represents a unique opportunity in the games media sector for entertainment companies and advertisers looking to reach the coveted male 18-34 demographic, offering both scale as the clear market leader, and local relevance in more markets than any other brand in its category.
An interactive map showing IGN’s international markets can be seen at: http://world.ign.com.
The partnership is the latest publishing deal for Ziff Davis, complementing its owned-and-operated, English-language operations in North America, the United Kingdom and Australia. Ziff Davis successfully partners with local publishing experts in more than 90 countries worldwide, with localized editions of IGN, AskMen and PCMag.com now available in 17 languages, including Arabic, Chinese and Russian.
ENDS
About BrandStorm Media
BrandStorm Media is a new start-up company from some of the most out of the box thinkers in Israel. Managing Director Tomer Doli along with Marketing and content experts that are focused entirely on creating rich, relevant and timely content online. With a deep understanding of how the local market discovers brands and share stories across all channels, BrandStorm Media is dedicated to transforming Israel’s media industry and become a local market leader. BrandStorm Media is headquartered in Tel Aviv.
About Ziff Davis
Ziff Davis is a leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 100 million unique visitors per month. Ziff Davis includes among its sites: IGN.com, the world's biggest video gaming information site; PCMag.com, the most-respected and authoritative consumer electronics reviews site; AskMen.com, the world's biggest online male lifestyle media brand; and Ziff Davis Technology, the largest network of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis publishes in 17 languages, including Arabic, Chinese and Russian, and successfully partners with local publishing experts across more than 90 countries. Ziff Davis is a subsidiary of j2 Global, Inc.
For more information
http://world.ign.com | http://world.ziffdavis.com
Tomer Doli, Managing Director, BrandStorm Media / IGN Israel – [email protected]
Adam Doree, International Business Development Director, Ziff Davis, LLC - [email protected]
