FUEL

What a way to kick off the summer school holidays! ☀️ 3 days at Ireland’s favourite family music festival and smiley happy faces at our festival activation partner AIB’s Eco Adventure at Kaleidoscope 2024, presented by Glenveagh. The FUEL brand experience team created AIB’s Eco Adventure festival activation which was all about ‘Edu-tainment’– blending education with entertainment to teach festival-goers about sustainability in the most fun way possible. From exciting challenges, interactive games and even festival ticket giveaways 🎟️✨ The FUEL content team has had the pleasure to work with TV presenter Anna Daly and her 3 boys Rhys, Euan and James, as well as the AIB Digital Content Team 🎥 to shoot and produce a series of pre-event and on-site content for AIB at this year’s Kaleidoscope festival. We can’t wait for next year already 🎉

3 days of music, memories and happy faces at Kaleidoscope presented by Glenveagh 🎪✨ We had the pleasure to work alongside Festival Republic Live Nation Entertainment and MCD Productions to bring you Kaleidoscope presented by Glenveagh Properties plc last weekend. We collaborated to create, curate, produce and deliver Ireland’s largest family music festival 🫶✨ Thousands of festival-goers, families and music fans enjoyed over 15 live stages and themed areas, 100s of interactive activities and unmissable shows over 3 memory-making days and nights at Wicklow’s Russborough House 🤩 We are already looking forward to next year’s 5th birthday of Kaleidoscope presented by Glenveagh 🥳🎉

Join Our Team! We're seeking a Head of Content to contribute to our mission of delivering exceptional content across the globe and to take charge of the entire department. More information available from https://lnkd.in/gD4VY6FX #JobOpportunities #ExperienceAndEntertainment #EmployeeExperience #BrandExperience #JoinOurTeam #Content #HeadOfContent #ContentProduction

As we approach Pride weekend, we are proud to stand with the LGBTQIAP+ community. Let's celebrate diversity, love, and equality together! Many thanks to Connor O'Donoghue and our LGBTQIAP+ Society for organising! #Pride #LGBTQIA #SupportEquality #CelebrateDiversity #WeStandProud #DEI #DublinPride

TL;DR - I wrote a thing on Ariana Grande music videos for Pride that you can see on 1.4 here: https://lnkd.in/ejU7Dmku There's a general stereotype about us gays that we love female pop performers, and for good reason. Growing up they offer a safe haven for us to express the thoughts and emotions we're generally not yet fully literate in ourselves. Their confidence and power is captivating, the obstacles and challenges they're faced with sit in a Venn diagram with our own in many ways and their resilience in the face of systemic [insert inherited historical cultural failure here] gives us hope and inspiration. Anyone who knows me will, at some point, have been forcefed an Ariana Grande gif, reference, music video clip or general rant about how deep I stan her (the obsession is real). So in celebration of #pride and #pridemonth this year, 1.4 have allowed me to submit a love letter of sorts to the #creativity of Grande's #music and #musicvideo back catalogue. From the unparalleled cinematic artistry of Hannah Lux Davis numerous impeccable videos ("Focus" is frankly a masterpiece) to Dave Meyers' God is a woman call to arms and most recently Christian Breslauer's new era Ari with its Michelle Pfeiffer Catwoman callbacks (IYKYK), Grande's library of visuals decisively puts to bed any debate over whether the music video industry is dead or dying. It's not. Because iconography, #choreography and glamour will never go out of #fashion. So this month, pick your Pop Princess, unashamedly lip-sync around the house, half-ass the choreo at every opportunity you get, find allyship in the the lyrics and reference their look however you see fit. But most importantly, "if you find yourself in a dark situation, just turn on your light and be like 'Yes, and?'" HAPPY PRIDE Y'ALL 🌈 💅 ❤️ BANDITS Production, London Alley Entertainment, Blinkink, LARK CREATIVE, freenjoy, Tommy LaBuda #inspiration #mood #trends #loveislove #innovation #future #motivation #pride2024 (and a p.s. for the deep stans... https://lnkd.in/eND7hjJE)

IAPI - Institute of Advertising Practitioners in Ireland has announced its panel of judges for the first round of this year's Effie Awards, and we are pleased to say that our very own Creative Director, Stephen Whelan, is among the line-up. "I'm delighted to be joining such a prestigious panel of Judges on behalf of FUEL. Our teams put effectiveness at the core of all our events and experiential activations so I'm really looking forward to sitting with the panel and digging into the best of Irish creativity." says Stephen. The Effie Awards are open to all agencies and brands seeking recognition for their most effective marketing efforts that have made a difference and achieved real, measurable results. With a focus on strategic challenge, creative strategy, bringing the idea to life, and effectiveness, the deadline for entry is the 25th of June. Visit https://lnkd.in/ekqw3fkd for more information #EffieAwards #Marketing #ExperientialMarketing #ExperienceAndEntertainment #Effie #EffieAwardsIreland #CreativeAgency

At FUEL we like to take time out from organising experiences so that we can live some experiences ourselves - it's a huge part of how we stay connected to culture and make sure we're keeping an eye on what really delights and entertains fans and audiences alike. So this weekend we took ourselves down to GamerFest Dublin at the RDS - Dublin's leading gaming expo and a meeting place for brands to connect with this exciting community. Amongst the brands present were eir Ireland Broadband, demonstrating seamless online gaming (no excuses for losing to lag here!) and Unilever's Pot Noodle (for a quick snack when you don't want to put the controller down) and Lynx (because sometimes you need a deodorant bath after an all night gaming session!). One of the biggest takeaways though was the sheer diversity of the fans in attendance. There's often a tendency to think of gamers in a very specific, and not particularly accurate, stereotypical way. What we saw on the floor of the RDS was girl gamers as young as 6 taking their first steps into Virtual Reality with the Meta Quest 3, twenty-something cosplayers delighting other guests with their themed getup, and fifty-something dads playing Mario Kart with their sons on the SNES and reliving their youth. Gaming is really about creating a space for people of all ages to come together and share in a moment of fun and GamerFest absolutely nailed it. Massive congrats to Stuart Dempsey and the wider GamerFest team for bringing the community together! #ExperienceAndEntertainment #Community #Connection #GamerFest #Inspiration #Creatives #Gaming #Agency

Happy International Day of Families! Family, whether blood relative or chosen kin, is one of the most important aspects of our lives, and taking the time to create memories with our loved ones is good for the soul. Kaleidoscope, Ireland’s favourite family music festival, offers the ultimate camping holiday—a summer staycation featuring global music icons, the finest homegrown Irish talent, and hundreds of activities for families to enjoy together making it the ideal opportunity to create memories which will last a lifetime. Tickets are on sale now from https://lnkd.in/e98fbK6A Check out kaleidoscopefestival.ie for more information! #ExperienceAndEntertainment #Family #InternationalDayOfFamilies #Festival #Memories #Music #Summer #StaycationIreland #CampingFestival #FamilyFriendly

This Saturday at FUEL, as part of the ‘THE IMPRINT’ - a creative, collaboration between GORM and The Blueprint Ireland our Programme Coordinator Ayesha Syeddah will be leading a panel discussion with: Laura Ileogben (The BluePrint & Wideshot 2023 Cohort) Abeeb Yusuf (Creative Fashion & Lifestyle Content Creator) Julia McGrath (People & Office Manager) There are different pathways to success and our speakers unify together and talk about their pathways to creativity - from the challenges to the wins to the learnings. We hope it inspires you to continue blazing your own trail 🔥 Limited tickets remaining, get them here: https://lnkd.in/e9ZubiXK This Event is supported by the International Decade For People Of African Descent Fund by Department of Children, Equality, Disability, Integration and Youth. #contentcreation #blackirish #dublin #dublinevents #irishinfluencer #media

This Saturday, we are thrilled to host 'The Imprint', an exclusive collaboration between The Blueprint Ireland and GORM. This event, taking place in FUEL HQ, delves into the fascinating overlap of creative media and storytelling through a workshop and a panel discussion; which FUEL's very own Julia McGrath, People and Office Manager, will be taking part in. For more information about our venue and services, please contact us at [email protected] #ExperienceAndEntertainment #Storytelling #CreativeMedia #DublinVenue #Studio #DublinStudio #Media