tactic
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alarmist tactics
The use of fear as a means of convincing people to agree to, act upon, or unite behind something. The political candidate relied on alarmist tactics to win the election, giving the impression that her opponent would plunge the state into financial ruin. The dictator has always used alarmist tactics to maintain full control over his people. The union workers are now striking. Clearly, the company's alarmist tactics did not scare them into signing an unfavorable contract.
See also: tactics
scorched-earth
1. Of or describing a military strategy or policy in which anything of potential use to an enemy is targeted for destruction. The country's army operated a scorched-earth policy, burning farms, bombing food stores, and poisoning water supplies to drive enemy forces out of the region.
2. Of or describing a strategy of attacking anything and everything related to one's opponents or enemies. The senator's scorched-earth reelection campaign has resulted in caustic, bile-ridden attacks on every facet of his opponent's career, policies, and even her personal life.
3. Of or describing a financial strategy of selling a company's most lucrative assets or acquiring a large amount of debt, so as to discourage a takeover. A: "I hear the CEO is seriously considering abandoning the takeover bid now, in light of all the debt the target company has." B: "I guess their scorched-earth tactics really worked then."
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