Will it play in Peoria?
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play in Peoria
To appeal or be acceptable to mainstream or average consumers or constituents. Peoria, Illinois, is often considered representative of American tastes, ideologies, and perspectives as a whole. The senator affirmed that the tax bill he helped draft plays in Peoria, and that citizens across the political and economic spectrums would benefit from it. Film studios lately have been so obsessed with making movies that play in Peoria that they forget to make a good film first and foremost.
Will it play in Peoria?
Will this person or thing appeal or be acceptable to mainstream or average consumers or constituents? Peoria, Illinois, is often considered representative of American tastes, ideologies, and perspectives as a whole. Sure, your video game has things popular with 12-year-old boys, but will it play in Peoria? Film studios lately have been so obsessed with the question "Will it play in Peoria?" that they forget to make a good film first and foremost.
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.
play in Peoria
Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
play in Peoria
find favour with the average person, especially the average consumer. US informalPeoria is a town in the state of Illinois, and the expression originated in the world of touring theatre, denoting a play that would be commercially successful in an average middlebrow place.
Farlex Partner Idioms Dictionary © Farlex 2017
play in Peoria
Slang To be acceptable to average constituents or consumers.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.