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Pada tanggal 25 Februari 2021, AT&T mengumumkan bahwa mereka akan memisahkan DirecTV, U-Verse TV, dan DirecTV Stream menjadi entitas terpisah, menjual 30% saham kepada [[TPG Inc.]], sambil tetap mempertahankan 70% saham di perusahaan mandiri yang baru. Kesepakatan ditutup pada 2 Agustus 2021.<ref>{{Cite web |last=Goldsmith |first=Jill |date=February 25, 2021 |title=WarnerMedia Parent AT&T Sells DirecTV Stake To Private Equity Firm TPG |url=https://deadline.com/2021/02/att-deal-directv-with-private-equity-firm-tpg-1234701305/ |website=Deadline}}</ref><ref>{{cite web|title=AT&T Completes DirecTV Spinoff; Satellite Operator Unites Its Internet-Delivered Bundles Under New Brand DirecTV Stream |url=https://deadline.com/2021/08/att-directv-spinoff-tpg-streaming-bundles-warnermedia-1234807615/ |website=[[Deadline Hollywood]]|first=Dade|last=Hayes|date=August 2, 2021}}</ref>
Pada tanggal 25 Februari 2021, AT&T mengumumkan bahwa mereka akan memisahkan DirecTV, U-Verse TV, dan DirecTV Stream menjadi entitas terpisah, menjual 30% saham kepada [[TPG Inc.]], sambil tetap mempertahankan 70% saham di perusahaan mandiri yang baru. Kesepakatan ditutup pada 2 Agustus 2021.<ref>{{Cite web |last=Goldsmith |first=Jill |date=February 25, 2021 |title=WarnerMedia Parent AT&T Sells DirecTV Stake To Private Equity Firm TPG |url=https://deadline.com/2021/02/att-deal-directv-with-private-equity-firm-tpg-1234701305/ |website=Deadline}}</ref><ref>{{cite web|title=AT&T Completes DirecTV Spinoff; Satellite Operator Unites Its Internet-Delivered Bundles Under New Brand DirecTV Stream |url=https://deadline.com/2021/08/att-directv-spinoff-tpg-streaming-bundles-warnermedia-1234807615/ |website=[[Deadline Hollywood]]|first=Dade|last=Hayes|date=August 2, 2021}}</ref>


==Sejarah==

===Hughes Electronics===
[[File:Hughes Electronics logo.svg|thumb|200px|logo Hughes Electronics (1985–1990)]]

Pada tahun 1953, [[Howard Hughes]] mendirikan [[Howard Hughes Medical Institute]] (HHMI), di mana ia mengalihkan kepemilikan penuh atas [[Hughes Aircraft]].<ref>{{Cite news|url=https://www.nytimes.com/1986/03/30/magazine/the-richest-foundation.html|title=The Richest Foundation|last=Brinkly|first=Joel|date=1986-03-30|newspaper=The New York Times|issn=0362-4331|access-date=2017-02-03}}</ref> Setelah kematian Hughes pada tahun 1976, HHMI didirikan pada tahun 1977, dan litigasi pun dilakukan untuk menentukan apakah HHMI diperbolehkan mempertahankan kepentingannya di Hughes Aircraft.<ref>{{Cite web|title=Howard Hughes: Patron Of Science?|url=https://www.cbsnews.com/news/howard-hughes-patron-of-science-21-11-2003/|access-date=2020-10-23|website=CBS News|date=November 21, 2003 |language=en}}</ref> Pada tahun 1984, pengadilan menunjuk dewan baru untuk HHMI, yang kemudian menjual Hughes Aircraft ke [[General Motors]] pada tanggal 20 Desember 1985, dengan harga sekitar $5,1 miliar.<ref>{{cite web|url=https://www.nytimes.com/1985/12/23/business/gm-purchase-of-hughes.html|title=G.M. Purchase Of Hughes|website=[[The New York Times]]|date=23 December 1985|access-date=2 July 2016}}</ref> General Motors then merged Hughes Aircraft with its subsidiary [[Delco Electronics]] to create Hughes Electronics Corporation.<ref>{{Cite web|title=Hughes Electronics Corporation {{!}} American corporation|url=https://www.britannica.com/topic/Hughes-Electronics-Corporation|access-date=2020-10-23|website=Encyclopedia Britannica|language=en}}</ref>

[[Hubbard Broadcasting|Stanley E. Hubbard]] mendirikan [[United States Satellite Broadcasting]] (USSB)<ref>{{Cite news|last=Fabrikant|first=Geraldine|date=1997-11-03|title=Satellite TV Provider Waits for World to Catch Up (Published 1997)|language=en-US|work=The New York Times|url=https://www.nytimes.com/1997/11/03/business/satellite-tv-provider-waits-for-world-to-catch-up.html|access-date=2020-10-23|issn=0362-4331}}</ref> dan merupakan pendukung utama pengembangan layanan satelit siaran langsung di Amerika Serikat.<ref>{{Cite web|title=Stanley S. Hubbard|url=https://www.pavekmuseum.org/HubbardSS.htm|access-date=2020-10-23|website=www.pavekmuseum.org}}</ref> HHMI dan perusahaan lain pada awal tahun 1990an percaya bahwa teknologi akan segera membuat televisi satelit digital terjangkau.<ref name="bloomberg19950305">{{Cite news |last1=Gross |first1=Neil |url=https://www.bloomberg.com/news/articles/1995-03-05/the-technology-paradox |title=The Technology Paradox |date=1995-03-06 |work=Bloomberg |access-date=2020-03-19 |last2=Coy |first2=Peter |language=en}}</ref> Hughes berusaha membuat usaha patungan dengan [[NBC]], [[News Corporation (1980–2013)|News Corp.]], dan [[Cablevision Systems|Cablevision]] pada tahun 1990, untuk meluncurkan perangkat digital berdaya tinggi pertama. layanan televisi yang disebut Sky Cable.<ref>{{cite news |url=https://articles.latimes.com/1990-02-22/news/mn-1704_1_cable-operator |work=Los Angeles Times |first=Paul |last=Richter |title=New Satellite-to-Home TV Service Due in 1993 : Broadcasting: Four firms back -billion Sky Cable venture. The system could carry up to 108 channels |date=February 22, 1990 }}</ref> Gagal melakukannya, perusahaan malah membentuk DirecTV sebagai divisi terpisah dan mendapatkan perjanjian dengan USSB untuk membangun dan meluncurkan sistem satelit siaran langsung berdaya tinggi pertama. Nama DirecTV adalah [[portmanteau]] dari "langsung" dan "TV" (seperti dalam televisi [[siaran langsung satelit]]). Hughes/DirecTV kemudian beralih ke [[Thomson Consumer Electronics]] (di bawah merek RCA, GE, dan ProScan) untuk mengembangkan sistem satelit digital untuk layanan yang mampu menerima 175 saluran pada antena parabola kecil berukuran 18 inci.<ref>{{Cite web|last=POLETTI|first=THERESE|title=NEW SATELLITE TV SERVICE OFFERED WITH 18-INCH DISH|url=https://buffalonews.com/news/new-satellite-tv-service-offered-with-18-inch-dish/article_59ef3c0c-7469-573d-9573-2bd40f5e9362.html|access-date=2020-10-16|website=The Buffalo News|date=October 10, 1994 |language=en}}</ref> Antena antena ini menggunakan antena antena generasi baru yang lebih kecil dan ringan berdasarkan teknologi militer yang diperkenalkan oleh [[Layanan Siaran Global|Sistem Siaran Global]], yang mendahului kelangsungan hidup DirecTV selama hampir sepuluh tahun. Hughes dianugerahi kontrak untuk membangun dan meluncurkan satelit bertenaga tinggi baru, dan USSB dan DirecTV setuju bahwa satelit baru tersebut akan membawa dua layanan program terpisah: USSB dan DirecTV.

The USSB and DirecTV programming services were launched on June 17, 1994.{{citation needed|date=March 2016}} [[Digital Equipment Corporation]] provided the hardware for DirecTV, Matrixx Marketing (part of [[Cincinnati Bell]]) provided customer care via the Matrixx Plus department, and DBS Systems created the billing software.{{citation needed|date=March 2016}} In December 1998, DirecTV acquired [[United States Satellite Broadcasting|USSB]] for $1.3&nbsp;billion, and combined the two satellite services.<ref>{{cite news |url=http://news.cnet.com/Hughes-buys-satellite-firm-for-1.3-billion/2100-1033_3-219066.html |title=Hughes buys satellite firm for $1.3&nbsp;billion |publisher=CNET news |author=Cory Grice |date=December 14, 1998 }}</ref> In 1999, DirecTV acquired [[PrimeStar]], a competitor in the satellite television industry, for $1.83&nbsp;billion, dramatically increasing its share of the satellite television market in the US.<ref>{{cite news |url=https://www.wired.com/techbiz/media/news/1999/01/17479 |title=DirecTV Buys PrimeStar |author=Joanna Glasner |newspaper=Wired |date=January 22, 1999 |url-status=dead |archive-url=https://web.archive.org/web/20110507080432/http://www.wired.com/techbiz/media/news/1999/01/17479 |archive-date=May 7, 2011 |df=mdy }}</ref>

[[File:DirecTV 1993.svg|thumb|200px|DirecTV logo used from 1993 to 2004]]
In September 1996, Hughes purchased 70% of [[PanAmSat]] for $3&nbsp;billion.<ref>{{cite news|last=Lander|first=Mark|url=https://www.nytimes.com/1996/09/20/business/hughes-deal-for-panamsat-is-reported-to-be-complete.html|title=Hughes Deal For Panamsat Is Reported To Be Complete|newspaper=The New York Times|date=September 20, 1996}}</ref> In 1997, GM spun off Delco Electronics from Hughes and transferred it to [[Delphi Automotive Systems]].<ref>{{cite web |url=http://history.gmheritagecenter.com/wiki/index.php/Delco_Electronics_Corporation |title=Delco Electronics Corporation |last=Bowman |first=Bill |publisher=GM Heritage Center |access-date=April 15, 2011 |archive-date=May 5, 2011 |archive-url=https://web.archive.org/web/20110505065242/http://history.gmheritagecenter.com/wiki/index.php/Delco_Electronics_Corporation |url-status=dead }}</ref> That same year, Hughes Aircraft was sold to [[Raytheon]] for $9.5&nbsp;billion.<ref>{{cite news|url=https://articles.latimes.com/1997-01-17/news/mn-19465_1_hughes-aircraft|last=Peltz|first=James|newspaper=L.A. Times|date=January 17, 1997|title=Raytheon Acquires Hughes Wing in $9.5-Billion Deal}}</ref> Raytheon filed a lawsuit in 1999 accusing Hughes of overstating the value of Hughes Aircraft by $1&nbsp;billion.<ref>{{cite news|url=https://articles.latimes.com/1999/jan/28/business/fi-2437 |title=Raytheon, GM in Dispute Over Hughes Sale |newspaper=L.A. Times |date=January 28, 1999 |agency=Bloomberg |access-date=January 7, 2016}}</ref> A $635.5-million settlement was reached in 2001.<ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/1465112/000104746911001443/a2202196z10-k.htm|title=2001 Form 10-K, Hughes Electronics Corporation|publisher=United States Securities and Exchange Commission|date=March 11, 2002}}</ref> In 2000, Hughes Space and Communications was sold to [[Boeing]] for $3.75&nbsp;billion,<ref>{{cite web |url=http://www.boeing.com/companyoffices/financial/irnews/hughes_facts.html|title=Fact Sheet: Boeing Acquisition of Hughes Space and Communications Business|publisher=Boeing Corporation}}</ref> which it later claimed had also been overvalued by Hughes. Hughes later settled with Boeing for $360&nbsp;million.<ref>{{cite web|url=http://www.spacetoday.net/Summary/1796|title=Hughes, Boeing reach settlement on satellite sale dispute|publisher=SpaceToday.net|date=July 17, 2003}}</ref> These sales left DirecTV, PanAmSat and Hughes Network Systems as the remaining components of Hughes Electronics. On November 11, 1997, DirecTV is signing a two-year deal with Action Adventure Network, a consortium founded by Telescene, Richmel Productions and Goodman/Rosen Productions to offer original series and telefilms for pay-per-view viewing, for $2.99 with the intent to expand.<ref>{{Cite web|last=Littleton|first=Cynthia|date=1997-11-12|title=DirecTV commits: originals in|url=https://variety.com/1997/tv/news/directv-commits-originals-in-1108/|access-date=2021-12-06|website=Variety|language=en-US}}</ref>

Direct satellite broadcasters were mandated in 1992 to set aside 4% of its channel space for noncommercial educational and informational programming. DirecTV selected [[C-SPAN]], [[EWTN]] and the [[Trinity Broadcasting Network]] from its current channel lineup plus request additional proposals from other programmers. DirecTV had given [[PBS Kids]], PBS's original application, carriage that did not count against the set aside six weeks before the deadline. DirecTV selected an additional six channels; Clara+Vision, [[INSP (TV network)|Inspirational Life]], [[NASA TV]], [[PBS YOU]], StarNet and [[Link TV|WorldLink TV]], for the mandate.<ref>{{cite news| last1=Behrens |first1=Steve|last2=Bedford |first2=Karen Everhart|title=DirecTV okays channels from PBS and ITVS|url=http://current.org/wp-content/uploads/archive-site/in/in923d.html|access-date=February 21, 2017|work=Current|publisher=American University School of Communication|date=December 13, 1999}}</ref>

In 2000, DirecTV introduced the first live in-flight television service for airlines; the system was first used by [[JetBlue]] and defunct startup carrier [[Legend Airlines]].<ref>{{cite magazine |last=Goetzl |first=David |date=1 May 2000 |title=Airlines and Airwaves |magazine=[[Advertising Age]] |location=New York City |volume=71 |issue=19 |pages=18–20 }}</ref>

In September 2000, GM executives, under pressure from GM's shareholders as a result of its poor performance and the substantially greater market worth of Hughes, authorized Hughes executives to begin seeking buyers.<ref>{{cite news|url=https://articles.latimes.com/2000/sep/07/business/fi-16889/2|archive-url=https://web.archive.org/web/20110512195143/http://articles.latimes.com/2000/sep/07/business/fi-16889/2|url-status=dead|archive-date=May 12, 2011|title=GM Revving Up the Bidding War for Hughes Sale|newspaper=L.A. Times|last=Hofmeister|first=Sallie|date=September 7, 2000}}</ref> In 2001, [[News Corporation (1980–2013)|News Corporation]] began negotiations to acquire Hughes Electronics in a deal worth $8&nbsp;billion, which would allow News Corp. to expand its Sky Global Networks satellite television operations into the United States.<ref>{{cite news|url=http://newsrss.bbc.co.uk/1/hi/business/1157652.stm|title=Murdoch's DirecTV purchase 'approved' |newspaper=BBC News|date=February 9, 2001}}</ref> Negotiations with News Corp. ultimately failed, and Hughes entered into an agreement on October 28, 2001, to be purchased for $26&nbsp;billion by [[EchoStar Communications Corporation|EchoStar]], owner of [[Dish Network]].<ref>{{cite news|url=https://money.cnn.com/2001/10/29/deals/gm_echostar/|title=EchoStar wins DirecTV|newspaper=CNNMoney|date=October 29, 2001}}</ref> However, the deal attracted significant opposition from the [[United States Department of Justice|Department of Justice]] and the [[Federal Communications Commission]] for [[antitrust]] concerns, leading the two companies to withdraw the agreement in December 2002.<ref name=split>{{cite news|url=http://www.thestreet.com/story/10057915/hughes-echostar-split-leaves-panamsat-hanging.html |title=Hughes-EchoStar Split Leaves PanAmSat Hanging |last=Mannes |first=George |newspaper=The Street |date=December 10, 2002 |url-status=dead |archive-url=https://web.archive.org/web/20110512195106/http://www.thestreet.com/story/10057915/hughes-echostar-split-leaves-panamsat-hanging.html |archive-date=May 12, 2011 |df=mdy }}</ref> As part of the merger agreement, EchoStar was required to pay Hughes $600&nbsp;million for the failure of the merger.<ref name=split/>

On April 9, 2003, News Corporation, the then-parent company of [[20th Century Fox]] (now known as [[20th Century Studios]]) and [[Fox Television Studios]], agreed to purchase a 34% controlling interest in [[Hughes Network Systems|Hughes]], including GM's entire share of the company, for $6.6&nbsp;billion, subject to SEC approval.<ref name=newscorp>{{cite news|url=http://business.timesonline.co.uk/tol/business/article1128673.ece|author=Nic Hopkins|title=News Corp buys control of DirecTV|newspaper=The Times|date=April 10, 2003|location=London}}</ref> As part of the financing for the deal, [[Liberty Media]], the then-parent company of [[Starz]], agreed to take a $500-million option of stock in News Corporation that would be exercised upon the closing of the deal. Liberty, the second-largest shareholder in News Corp. after the [[Rupert Murdoch|Murdoch family]] with 18%, had originally planned to bid for DirecTV, but opted not to upon the agreement.<ref name=newscorp/> The FCC voted 3–2 along party lines on December 19, 2003, to approve the deal subject to conditions, forcing News Corp. to agree to [[arbitration]] for all disputes with carriers of its media broadcasters, and to provide content through DirecTV neutrally rather than favoring its own networks.<ref>{{cite news|url=https://www.nbcnews.com/id/3763546 |title=FCC OKs News Corp. purchase of DirecTV|newspaper=MSNBC|date=December 19, 2004}}</ref>

[[File:DirecTV logo (2004-2011).svg|thumb|210px|DirecTV logo 2004 to 2011. The "D" symbol was used in some capacity from 1994 to 2016.]]

In February 2004, Hughes announced its intent to focus solely on its satellite television operations and divest its other interests, renaming itself The DirecTV Group, Inc. on March 16, 2004, and changing its ticker symbol from "HS" to "DTV".<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/944868/000119312505038986/d10k.htm |title=2004 Form 10-K, The DirecTV Group |publisher=U.S. Securities and Exchange Commission |date=March 17, 2004 }}</ref> In April of that year, it sold its controlling interest in PanAmSat to a private consortium led by [[Kohlberg Kravis Roberts]] for $3.53&nbsp;billion.<ref>{{cite news|url=https://articles.latimes.com/2004/apr/21/business/fi-panamsat21 |title=DirecTV Agrees to Sale of PanAmSat Unit |newspaper=L.A. Times |date=April 24, 2004 }}</ref> On April 22, 2005, DirecTV spun off Hughes Network Systems into a separate entity and sold 50% of the new entity to [[SkyTerra]], acquiring $157.4&nbsp;million in the transaction.<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/944868/000104746906003209/a2168249z10-k.htm |title=2005 Form 10-K, The DirecTV Group, Inc. |publisher=U.S. Securities and Exchange Commission |date=March 10, 2006 }}</ref> In January 2006, DirecTV sold its remaining 50% share in Hughes Network Systems to SkyTerra for $100&nbsp;million.<ref>{{cite web |url=http://www.hughes.com/HNS%20Library%20Press%20Release/01-03-06_SkyTerra_acquires_remaining_interest_in_HNS_LLC_from_DirecTV.htm |title=SkyTerra Communications Acquires Remaining Interest in Hughes Network Systems LLC from The DirecTV Group |date=January 3, 2006 |publisher=SkyTerra Communications, Inc. |access-date=October 19, 2011 |archive-url=https://web.archive.org/web/20110215180606/http://www.hughes.com/HNS%20Library%20Press%20Release/01-03-06_SkyTerra_acquires_remaining_interest_in_HNS_LLC_from_DIRECTV.htm |archive-date=February 15, 2011 |url-status=dead }}</ref> The sale effectively ended DirecTV's 20-year existence through Hughes Electronics as a technology conglomerate, leaving it solely with its satellite television services.

In 2004, DirecTV abandoned the Mexican market, though it maintained 41% ownership of [[SKY México]].<ref name="DTV Q4/Y2006">{{cite web|title=The DIRECTV Group Announces Fourth Quarter and Full Year 2006 Results |url=http://investor.directv.com/releasedetail.cfm?ReleaseID=286317 |publisher=DirecTV |access-date=2013-02-08 }}</ref> On November 15, 2005, DirecTV stopped carrying [[Music Choice]] audio-only channels, replacing it with 73 channels of [[XM Satellite Radio]]. In 2007, DirecTV abandoned the Brazilian market, with the customers being migrated to the 74% DirecTV-owned Brazilian affiliate of [[SKY Brasil]].<ref name="DTV Q4/Y2006"/> In 2010, DirecTV increased its stake in Sky Brasil to 93%.

On November 1, 2005, DirecTV made its foray with its first original series, CD US, on Freeview.<ref>{{Cite web|last=Dempsey|first=John|date=2005-11-02|title=DirecTV gets original with music show|url=https://variety.com/2005/music/news/directv-gets-original-with-music-show-1117932095/|access-date=2021-12-06|website=Variety|language=en-US}}</ref>

On January 9, 2007, DirecTV announced it would introduce up to 100 national HD channels during 2007, all of which would be MPEG-4 encoded.<ref>{{cite web|url=http://www.engadgethd.com/2007/01/09/directv-to-carry-100-national-hd-channels-in-2007/|title=DirecTV to carry 100 National HD Channels in 2007|publisher=Engadgethd.com|access-date=2012-08-26|archive-date=January 12, 2007|archive-url=https://web.archive.org/web/20070112053040/http://www.engadgethd.com/2007/01/09/directv-to-carry-100-national-hd-channels-in-2007/|url-status=dead}}</ref> On October 3, 2008, DirecTV announced that it would offer HD local channels in 121 markets by the end of the year.<ref>{{cite web|url=http://directv.com/DTVAPP/global/contentPage.jsp?assetId=P4800002|title=DirecTV Locals|publisher=Directv.com|access-date=2012-08-26|archive-date=September 25, 2008|archive-url=https://web.archive.org/web/20080925024242/http://www.directv.com/DTVAPP/global/contentPage.jsp?assetId=P4800002|url-status=dead}}</ref>

[[Image:DirecTV Headquarters.png|left|thumb|200px|Headquarters in California in 2013]]

In December 2006, News Corporation announced its intention to transfer its 38.5% controlling interest in The DirecTV Group, four regional [[Fox Sports Net]] stations and $550&nbsp;million cash to Liberty Media in exchange for Liberty's 19% interest in News Corp., giving the Murdoch family tighter control of the latter firm.<ref>{{cite news|url=https://www.usatoday.com/money/media/2006-12-07-liberty-news_x.htm |title=Deal would give Liberty reins of DirecTV |author=David Lieberman |newspaper=USA Today |date=December 7, 2006 }}</ref> The deal, valued at $11&nbsp;billion, was approved by News Corp. shareholders in April 2007.<ref>{{cite news|url=https://www.nytimes.com/2007/04/04/business/media/04liberty.html |title=News Corp. Shareholders Accept Liberty Deal |newspaper=The New York Times |date=April 4, 2007 }}</ref> Following revisions that increased the cash offer to $625&nbsp;million in exchange for a reduction of Liberty's divested interest in News Corp. to 16%, the swap was completed on February 27, 2008, following [[Federal Communications Commission]] (FCC) approval.<ref>{{cite news|url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=a4JFvml25M_8 |title=Liberty Completes Swap of News Corp., DirecTV Stakes |author=Tim Mullaney |publisher=Bloomberg |date=February 27, 2008 }}</ref> One condition placed by the FCC on the deal was that Liberty divest either its DirecTV operations or [[Liberty Global]]'s cable operations in [[Puerto Rico]], which Liberty fulfilled by placing DirecTV's Puerto Rican operations in a trust.<ref>{{cite web |url=http://benton.org/node/24265 |title=FCC Approves Transfer of DirecTV's Station Licenses to Liberty Entertainment |author=John Eggerton |publisher=Benton Foundation |date=April 14, 2009 |access-date=September 23, 2011 |archive-url=https://web.archive.org/web/20110727143239/http://benton.org/node/24265 |archive-date=July 27, 2011 |url-status=dead }}</ref>

On May 4, 2009, Liberty announced that it would split off Liberty Entertainment, Inc., a subsidiary of Liberty owning the four [[Bally Sports]] channels acquired under the swap with News Corp. and Liberty's 65% interest in [[Game Show Network]], into a separate company to be merged with The DirecTV Group, reducing Liberty owner [[John Malone]]'s stake in DirecTV to 24%.<ref>{{cite news|url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=auGzOOELO3.0|title=DirecTV Group to Combine With Liberty Entertainment|newspaper=Bloomberg News|author=Tim Mullaney and Kelly Riddell|date=May 4, 2009|url-status=dead|archive-url=https://web.archive.org/web/20151107022247/http://www.bloomberg.com/apps/news?pid=newsarchive&sid=auGzOOELO3.0|archive-date=November 7, 2015|df=mdy-all}}</ref> The merger was completed on November 19, 2009, with The DirecTV Group and Liberty Entertainment becoming subsidiaries of a new company named DirecTV.<ref>{{cite web|url=http://investor.directv.com/releasedetail.cfm?releaseid=425628|title=DirecTV Completes Merger Transaction with Liberty Media|publisher=DirecTV|date=November 19, 2009}}</ref> On June 16, 2010, Malone exchanged his [[preferred stock]] in DirecTV with equivalent amounts of [[common stock]], reducing his voting interest in the company from 24% to 3%, with Malone resigning as chairman and ending his managerial role at DirecTV.<ref>{{cite web |url=http://newsatelliteservices.com/ |url-status=dead |archive-date=October 15, 2017 |title=New Satellite Services |publisher=DirecTV |date=June 16, 2010 |df=mdy-all |archive-url=https://web.archive.org/web/20171015204934/http://newsatelliteservices.com/ }}</ref>

On February 9, 2010, DirecTV dropped [[Sirius XM Holdings|Sirius XM Radio]] and replaced the channel lineup with [[DMX (music)|Sonic Tap]] audio stations.<ref>{{cite web
|url=http://support.directv.com/app/answers/detail/a_id/2641 |title=Why have the Music Channels changed? |publisher=DirecTV.com |access-date=February 9, 2010 }}</ref> On April 1, 2011, DirecTV announced it would be renaming its three [[Bally Sports]] channels as [[Root Sports]], though the channels are still affiliated with [[Bally Sports]].<ref>{{cite news
|url=http://www.seattlepi.com/default/article/Get-ready-for-Root-Sports-the-next-homer-TV-914267.php#ixzz1JZsoKHEf |title=Get ready for Root Sports, the next homer TV network |newspaper=Seattle Post-Intelligencer |author=Jim Moore |date=December 21, 2010 }}</ref>

====Acquisitions====
* On December 13, 2007, DirecTV purchased most of the assets of [[ReplayTV]] from D&M Holdings.<ref>{{cite web |url=http://www.dm-holdings.com/eng/newsrelease/20071213_245.html |title=D&M Holdings Divests ReplayTV |publisher=Dm-holdings.com |access-date=August 26, 2012}}</ref>
* In June 2013, DirecTV purchased Pennsylvania-based LifeShield, a maker of [[Burglar alarm#Wired, wireless and hybrid systems|wireless home security systems]], with plans to market the systems to its customers.<ref>{{cite web |url=http://www.bizjournals.com/philadelphia/news/2013/06/05/directv-buys-firm-backed-by-michael.html |title=DirecTV buys firm backed by Michael Hagan |last=Key |first=Peter |date=June 5, 2013 |website=bizjournals.com |publisher=[[Philadelphia Business Journal]] |access-date=June 5, 2013 }}</ref>

[[File:Full Directv logo.png|thumb|right|200px|DirecTV transitional logo following purchase by AT&T from July 24, until December 31, 2015]]
[[File:DirecTV logo new.svg|thumb|Logo used from January 1, 2016 to August 1, 2021]]
[[File:DirecTVCaribbeanLogo.png|thumb|right|Logo used in Latin America and the Caribbean since 2016]]
On May 18, 2014, [[AT&T]] announced that it would purchase DirecTV.<ref>{{cite web |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-directv-att-20140430,0,802533.story|title=AT&T interested in acquiring satellite broadcaster DirecTV |last=Flint|first=Joe|work=Los Angeles Times|date=May 1, 2014|access-date=May 18, 2014}}</ref><ref name="nyt-atatdirectv">{{cite web|url=https://dealbook.nytimes.com/2014/05/18/att-to-buy-directv-for-48-5-billion/|title=AT&T to Buy DirecTV for $48.5 Billion|last1=de la Merced|first1=Michael|last2=Gelles|first2=David|work=The New York Times|date=May 18, 2014|access-date=May 18, 2014}}</ref> In the deal, which had been approved by boards of both companies, DirecTV stockholders received $95 a share in cash and stock, valuing the deal at $48.5&nbsp;billion. Including assumed debt, the total purchase price was about $67.1&nbsp;billion. The deal was aimed at increasing AT&T's market share in the pay-TV sector; its existing [[AT&T U-verse|U-verse]] brand had modest market share (5.7&nbsp;million users compared to DirecTV's 20&nbsp;million US customers as of 2014) and operates in only 22 states. It also gave AT&T access to fast-growing Latin American markets, where DirecTV has 18&nbsp;million subscribers.

The deal faced regulatory approval by the FCC, the [[U.S. Department of Justice]], and some Latin American governments. It was expected to take about 12 months to complete.<ref>{{cite web |url=http://www.fiercecable.com/story/att-purchase-directv-49b-deal/2014-05-18|title=AT&T to purchase DirecTV in $49B Deal|last=Marek|first=Sue|work=Fierce Cable|date=May 18, 2014 |access-date=May 18, 2014}}</ref> The deal was also contingent on the combined company's ability to renew its exclusive rights to carry the [[NFL Sunday Ticket]] service beyond the [[2015 NFL season]] on "substantially the terms discussed between the parties."<ref name="lat-sundayticket">{{cite web|last=Flint|first=Joe|title=DirecTV deal with AT&T includes NFL Sunday Ticket exit clause |date=May 19, 2014|url=https://www.latimes.com/business/la-et-ct-directv-att-nfl-sunday-ticket-20140519-story.html|work=Los Angeles Times|access-date=May 20, 2014}}</ref>

The acquisition was officially approved by the FCC on July 24, 2015; it is subject to conditions for four years, requiring AT&T to expand its fiber-optic broadband service to additional customers, public libraries, and schools, and to "refrain from imposing discriminatory usage-based allowances or other discriminatory retail terms and conditions on its broadband internet service".<ref>{{cite web |url=https://deadline.com/2015/07/att-directv-merger-fcc-approval-1201484821/|title=AT&T & DirecTV Merger Gets FCC Approval – With Conditions|website=Deadline|date=July 24, 2015 |access-date=July 24, 2015}}</ref><ref>{{cite web|url=https://www.theverge.com/2015/7/24/8876267/att-directv-merger-approved|title=FCC approves AT&T–DirecTV merger|website=[[The Verge]] |publisher=[[Vox Media]]|date=July 24, 2015|access-date=July 24, 2015}}</ref>

At an analyst meeting in August 2015, AT&T announced plans to converge DirecTV and its [[IPTV]]-based U-verse service around a common "home entertainment gateway" platform based upon DirecTV hardware, with "very thin hardware profiles". AT&T Entertainment and Internet Services CEO John Stankey explained that the new platform would offer "single truck roll installation for multiple products, live local streaming, improved content portability, over-the-top integration for mobile broadband, and user interface re-engineering. All of these are steps that are planned to deliver that premium effortless entertainment experience anywhere."<ref>{{cite web|url=http://www.dslreports.com/shownews/ATT-Outlines-the-Changes-DirecTV-and-UVerse-Users-Will-See-134789 |title=AT&T Outlines the Changes DirecTV (and U-Verse) Users Will See|last=Bode|first=Karl|work=DSL Reports|date=August 14, 2015|access-date=August 15, 2015}}</ref><ref>{{cite web |url=http://www.fiercecable.com/story/att-stop-investing-u-verse-cpe-will-move-new-home-architecture-using-direct/2015-08-12|title=AT&T to stop investing in U-verse CPE, will move to new in-home architecture using DirecTV system|last=Dano|first=Mike|work=FierceCable|date=August 12, 2015|access-date=August 15, 2015}}</ref><ref>{{cite web|url=http://www.multichannel.com/att-put-genie-u-verse-s-bottle/393005|title=AT&T to Put 'Genie' Into U-Verse's Bottle|last=Baumgartner|first=Jeff|work=MultiChannel News|date=August 17, 2015|access-date=August 20, 2015}}{{subscription required}}</ref>

In September 2015, AT&T selected [[Ericsson]] to be hardware provider for the new platform, and hired former [[Sirius XM]], [[Cisco Systems]] and [[Microsoft]] executive VP Enrique Rodriguez to be vice president and CTO of the AT&T Entertainment and Internet Services division.<ref>{{cite web|url=https://variety.com/2015/digital/news/att-enrique-rodriguez-cto-sirius-xm-cisco-directv-1201595226/|title=AT&T Taps Former Sirius XM, Cisco Exec as Video and Internet CTO|last=Roettgers|first=Kano|work=Variety|date=September 16, 2015|access-date=September 17, 2015}}</ref><ref>{{cite web|url=http://www.multichannel.com/news/people/enrique-rodriguez-lead-att-directv-integration-report/393832|title=Enrique Rodriguez to Lead AT&T-DirecTV Integration |last=Baumgartner |first=Jeff|work=MultiChannel News|date=September 16, 2015|access-date=September 17, 2015}}</ref>

On December 2, 2015, AT&T announced plans to phase out the DirecTV brand as part of the introduction of the new platform, which will be marketed as AT&T Entertainment. The company also adopted a new logo, replacing its previous emblem with that of AT&T.<ref name="Farrell">{{cite web|url=http://www.multichannel.com/news/distribution/att-enters-next-phase-directv-branding/395664|title=AT&T Enters Next Phase in DirecTV Branding|last=Farrell|first=Mike|work=MultiChannel News|date=December 2, 2015|access-date=December 3, 2015}}</ref><ref>{{cite web |url=http://www.fiercecable.com/story/att-begin-transitioning-away-directv-brand-starting-january/2015-12-02|title=AT&T to begin transitioning away from DirecTV brand starting in January, report says|last=Frankel|first=Daniel|work=FierceCable|date=December 2, 2015|access-date=December 2, 2015}}</ref><ref>{{cite web|url=http://www.dslreports.com/shownews/ATT-Plans-on-Killing-the-DirecTV-Name-Starting-in-January-135765|title=AT&T Plans on Killing the DirecTV Name Starting in January|last=Bode|first=Karl|work=DSL Reports|date=December 2, 2015|access-date=December 2, 2015}}</ref>

In February 2016, ''Bloomberg'' reported that AT&T was in the process of phasing out the U-verse IPTV service by encouraging new customers to purchase DirecTV satellite service instead, and by ending the production of new set-top boxes for the service. An AT&T spokesperson denied that U-verse was being shut down, and explained that the company was "leading its video marketing approach with DirecTV" to "realize the many benefits" of the purchase, but would still recommend U-verse TV if it better-suited a customer's needs. AT&T CFO John Stephens had also previously stated that DirecTV's larger subscriber base as a national service gave the service a higher degree of leverage in negotiating carriage deals, thus resulting in lower content costs.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2016-02-16/at-t-takes-u-turn-on-u-verse-as-it-pushes-users-toward-directv|title=AT&T Takes U-Turn on U-Verse as It Pushes Users Toward DirecTV|last=Moritz|first=Scott|work=Bloomberg|date=February 16, 2016|access-date=February 16, 2016}}</ref><ref>{{cite web|url=http://www.multichannel.com/news/distribution/att-stops-making-u-verse-tv-boxes-report/402596|title=AT&T Stops Making U-verse TV Boxes: Report|last=Baumgarnter|first=Jeff|work=MultiChannel News|date=February 16, 2016|access-date=February 16, 2016}}</ref><ref>{{cite web|url=http://www.fiercecable.com/story/att-reportedly-halts-u-verse-set-top-production-latest-directv-push/2016-02-16|title=AT&T reportedly halts U-verse set-top production in latest DirecTV push|last=Frankel|first=Daniel|work=Fierce Cable|date=February 16, 2016|access-date=February 18, 2016}}</ref>

On March 1, 2016, AT&T announced plans for several DirecTV-branded [[over-the-top content|over-the-top]] services, including AT&T TV, DIRECTV Mobile, and DIRECTV Preview to be offered under one platform called [[DirecTV Stream|DIRECTV Stream]].<ref name="OTT1">{{cite web|url=http://www.multichannel.com/news/content/att-take-directv-over-top/402950|title=AT&T to Take DirecTV Over-The-Top|last=Baumgartner|first=Jeff|work=MultiChannel News|date=March 1, 2016|access-date=March 1, 2016}}</ref><ref name="OTT2">{{cite web|url=http://www.legitreviews.com/att-allows-directv-video-services-internet-connection_179547|title=AT&T Allows DIRECTV Video Services Over a Your Internet Connection|last=Kirsch|first=Nathan|work=Legit Reviews|date=March 1, 2016|access-date=March 1, 2016}}</ref><ref name="OTT3">{{cite web|url=https://deadline.com/2016/03/att-directv-streaming-video-services-plans-1201712085/|title=AT&T Unveils DirecTV Streaming Video Plans With TV And Short-Form Content|last=Lieberman|first=David|work=Deadline Hollywood|date=March 1, 2016|access-date=March 1, 2016}}</ref> DIRECTV Stream launched on November 30, 2016 and was directly competing against [[Sling TV]].<ref>{{cite web|url=http://www.multichannel.com/blog/bauminator/directv-now-coming-november/408638|title=DirecTV Now Coming in November|last=Baumgartner|first=Jeff|work=MultiChannel News|date=October 25, 2016|access-date=October 25, 2016}}</ref><ref>{{Cite web |last=Singleton |first=Micah |date=2016-11-18 |title=DirecTV Now is holding a launch event on November 28th |url=https://www.theverge.com/2016/11/18/13676884/directv-now-launch-event-att-november-28th |access-date=2023-02-13 |website=The Verge |language=en-US}}</ref>

On October 20, 2016, it was reported that AT&T was in talks to acquire Time Warner, in an effort to increase its media holdings.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2016-10-20/at-t-said-to-discuss-idea-of-takeover-in-time-warner-meetings|title=AT&T Discussed Idea of Takeover in Time Warner Meetings|last1=Hammond|first1=Ed|last2=Sherman|first2=Alex|last3=Moritz|first3=Scott|work=Bloomberg|date=October 20, 2016|access-date=October 20, 2016}}</ref><ref>{{cite web|url=https://www.usatoday.com/story/money/2016/10/20/report-t-considering-buying-time-warner/92475270/|title=Report: AT&T considering buying Time Warner|last=Yu|first=Roger|work=USA Today|date=October 20, 2016|access-date=October 20, 2016}}</ref><ref name="AT&T Deal">{{cite web|url=https://www.wsj.com/articles/at-t-is-in-advanced-talks-to-acquire-time-warner-1477061850|title=AT&T Is in Advanced Talks to Acquire Time Warner|last1=Hagey|first1=Keach|last2=Sharma|first2=Amol|last3=Cimilluca|first3=Dana|work=The Wall Street Journal|date=October 21, 2016|access-date=October 21, 2016}}</ref> On October 22, 2016, AT&T reached a deal to buy Time Warner for over $80&nbsp;billion. The merger was approved by federal regulators, bringing DirecTV under the same umbrella as [[HBO]], [[Cinemax]], [[Turner Broadcasting System]], [[Warner Bros.]], and [[Telepictures]].<ref>{{cite web|url=https://www.usatoday.com/story/money/2016/10/22/reports-t-agrees-buy-time-warner-more-than-80b/92589816/|title=AT&T agrees to buy Time Warner for more than $80B|last=Yu|first=Roger|work=USA Today|date=October 22, 2016|access-date=October 22, 2016}}</ref><ref>{{cite web|url=https://www.wsj.com/articles/at-t-reaches-deal-to-buy-time-warner-for-more-than-80-billion-1477157084|title=AT&T Reaches Deal to Buy Time Warner for $86 Billion|last1=Gryta|first1=Thomas|last2=Hagey|first2=Keach|last3=Cimmiluca|first3=Dana|work=The Wall Street Journal|date=October 22, 2016|access-date=October 22, 2016}}</ref>

On July 13, 2017, it was reported that AT&T would introduce a cloud-based [[Digital video recorder|DVR]] streaming service as part of its effort to create a unified platform across DIRECTV and its DIRECTV Stream service.<ref>{{cite web|url=https://www.engadget.com/2017/07/13/att-directv-now-next-gen/|title=AT&T's 'next-gen' TV platform rollout will start on DirecTV Now|last=Lawler|first=Richard|work=Engadget|date=July 13, 2017|access-date=July 13, 2017}}</ref><ref>{{cite web|url=https://deadline.com/2017/07/att-offer-cloud-based-dvr-streaming-services-1202127918/|title=AT&T To Offer Cloud-Based DVR To Streaming Services|last=Lieberman|first=David|work=Deadline Hollywood|date=July 13, 2017|access-date=July 13, 2017}}</ref><ref>{{cite web|url=http://www.fiercecable.com/cable/directv-now-to-finally-get-cloud-dvr-as-part-at-t-video-platform-rollout|title=DirecTV Now to finally get cloud DVR as part of AT&T video platform rollout|last=Frankel|first=Daniel|work=Fierce Cable|date=July 13, 2017|access-date=July 13, 2017}}</ref>

On July 30, 2019, DirecTV Now customers received notices saying the name of that service had been changed to AT&T TV Now,<ref>{{Cite web|last=James|first=Meg|date=2019-07-30|title=AT&T renames DirecTV streaming service AT&T TV Now|url=https://www.latimes.com/entertainment-arts/business/story/2019-07-30/att-changes-name-directv-now-to-att-tv-now|access-date=2020-10-02|website=Los Angeles Times|language=en-US}}</ref> and AT&T CEO Randall Stephenson said DirecTV will continue to operate even after the launch of AT&T TV.<ref>{{Cite web|url=https://arstechnica.com/information-technology/2019/07/att-kills-directv-now-brand-name-as-tv-subscribers-leave-in-droves/|title=AT&T kills DirecTV Now brand name as TV subscribers leave in droves|first=Jon|last=Brodkin|date=July 30, 2019|website=Ars Technica}}</ref><ref>{{Cite web|url=https://www.fiercevideo.com/video/at-t-changes-directv-now-to-at-t-tv-now|title=AT&T changes DirecTV Now to AT&T TV Now|website=FierceVideo}}</ref>

On February 25, 2021, AT&T announced that it would spin-off DirecTV, U-Verse TV, and DirecTV Stream into a separate entity, selling a 30% stake to [[TPG Inc.]], while retaining a 70% stake in the new standalone company. The deal closed on August 2, 2021.<ref>{{Cite web |last=Goldsmith |first=Jill |date=February 25, 2021 |title=WarnerMedia Parent AT&T Sells DirecTV Stake To Private Equity Firm TPG |url=https://deadline.com/2021/02/att-deal-directv-with-private-equity-firm-tpg-1234701305/ |website=Deadline}}</ref><ref>{{cite web|title=AT&T Completes DirecTV Spinoff; Satellite Operator Unites Its Internet-Delivered Bundles Under New Brand DirecTV Stream |url=https://deadline.com/2021/08/att-directv-spinoff-tpg-streaming-bundles-warnermedia-1234807615/ |website=[[Deadline Hollywood]]|first=Dade|last=Hayes|date=August 2, 2021}}</ref>

DIRECTV Stream, which offers Live TV and On Demand content, launched in August 2021.<ref>{{cite web|url=https://www.theverge.com/2021/8/19/22633094/att-tv-directv-stream-august-26|title=AT&T TV will officially become DirecTV Stream next week|website=Verge|date=August 19, 2021|author=Catie Keck|access-date=September 27, 2023}}</ref>

DIRECTV completed its national rollout of local [[PBS]] member stations in February 2022. Nearly 250 local PBS stations in 198 [[Media market|Nielsen DMAs]] were added that reach 99% of all U.S. TV homes.<ref>{{cite web|url=https://www.pbs.org/about/about-pbs/blogs/news/directv-stream-completes-nationwide-rollout-of-nearly-250-local-pbs-stations/|title=DIRECTV STREAM Completes Nationwide Rollout of Nearly 250 Local PBS Stations|website=PBS|date=February 16, 2022|access-date=September 27, 2023}}</ref>

In April 2023, DirectTV launched a brand campaign, “Overly Direct Spokesperson,” that stars [[Brian Cox (actor)|Brian Cox]]; this is part of its new brand strategy platform, “Entertainment Without Compromise”.<ref>{{cite web|url=https://www.marketingdive.com/news/directv-brian-cox-overly-direct-spokesperson-succession-campaign/647036/|title=DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’|website=Marketing Dive|date=April 7, 2023|author=Chris Kelly|access-date=September 27, 2023}}</ref> The following month, it was announced that DIRECTV would retain exclusive rights to [[NFL Sunday Ticket]] for commercial use only, beginning with the 2023 football season.<ref>{{cite web|url=https://www.cnet.com/tech/services-and-software/directv-will-keep-nfl-sunday-ticket-in-bars-restaurants-hotels/|title= DirecTV Will Keep NFL Sunday Ticket in Bars, Restaurants and Hotels
|website=CNET|date=May 25, 2023|author=Eli Blumenthal|access-date=September 27, 2023}}</ref>
== Daftar saluran ==
== Daftar saluran ==
{{see also|Daftar saluran DirecTV}}
{{see also|Daftar saluran DirecTV}}

Revisi per 16 November 2023 01.24

DIRECTV, LLC
Sebelumnya
The DirecTV Group, Inc. (2004–2015)
Joint venture
Kode emitenNASDAQ: DTV
IndustriMultichannel video programming distributor
PendahuluHughes Electronics
Didirikan17 Juni 1994; 30 tahun lalu (1994-06-17) (as DirecTV)
Kantor pusat
El Segundo, California
,
United States
Wilayah operasi
Amerika Serikat, Amerika Latin, the Kepulauan Karihia dan Eropa
Produkmultichannel linear pay television
Pemilik
Anak usahaU-verse TV
DirecTV Stream
Situs webwww.directv.com
Catatan kaki / referensi
[1] Facebook: DirecTV X: DirecTV Instagram: directv Youtube: UCHKj3ZT5E7wvPKRXhFAWhCQ Pinterest: directv Modifica els identificadors a Wikidata

DirecTV (bermerek dagang sebagai DIRECTV) adalah distributor program video multisaluran Amerika yang berbasis di El Segundo, California. Awalnya diluncurkan pada tanggal 17 Juni 1994, layanan utamanya adalah layanan satelit digital yang melayani Amerika Serikat. Ia juga menyediakan layanan televisi linier tradisional yang dikirimkan melalui IP melalui merek U-verse TV dan layanan Virtual MVPD melalui DirecTV Stream merek.[2] Pesaing utamanya adalah Dish Network, penyedia televisi kabel tradisional, layanan televisi berbasis IP, dan over-the-top video lainnya jasa.

Pada tanggal 24 Juli 2015, setelah mendapat persetujuan dari Komisi Komunikasi Federal dan Departemen Kehakiman, AT&T mengakuisisi DirecTV dalam transaksi senilai $67,1 miliar.[3][4]

Pada akhir Q1 2021, AT&T memiliki 15,9 juta pelanggan TV berbayar, termasuk pelanggan DirecTV, U-Verse, dan DirecTV Stream.[5]

Pada tanggal 25 Februari 2021, AT&T mengumumkan bahwa mereka akan memisahkan DirecTV, U-Verse TV, dan DirecTV Stream menjadi entitas terpisah, menjual 30% saham kepada TPG Inc., sambil tetap mempertahankan 70% saham di perusahaan mandiri yang baru. Kesepakatan ditutup pada 2 Agustus 2021.[6][7]

Sejarah

Hughes Electronics

logo Hughes Electronics (1985–1990)

Pada tahun 1953, Howard Hughes mendirikan Howard Hughes Medical Institute (HHMI), di mana ia mengalihkan kepemilikan penuh atas Hughes Aircraft.[8] Setelah kematian Hughes pada tahun 1976, HHMI didirikan pada tahun 1977, dan litigasi pun dilakukan untuk menentukan apakah HHMI diperbolehkan mempertahankan kepentingannya di Hughes Aircraft.[9] Pada tahun 1984, pengadilan menunjuk dewan baru untuk HHMI, yang kemudian menjual Hughes Aircraft ke General Motors pada tanggal 20 Desember 1985, dengan harga sekitar $5,1 miliar.[10] General Motors then merged Hughes Aircraft with its subsidiary Delco Electronics to create Hughes Electronics Corporation.[11]

Stanley E. Hubbard mendirikan United States Satellite Broadcasting (USSB)[12] dan merupakan pendukung utama pengembangan layanan satelit siaran langsung di Amerika Serikat.[13] HHMI dan perusahaan lain pada awal tahun 1990an percaya bahwa teknologi akan segera membuat televisi satelit digital terjangkau.[14] Hughes berusaha membuat usaha patungan dengan NBC, News Corp., dan Cablevision pada tahun 1990, untuk meluncurkan perangkat digital berdaya tinggi pertama. layanan televisi yang disebut Sky Cable.[15] Gagal melakukannya, perusahaan malah membentuk DirecTV sebagai divisi terpisah dan mendapatkan perjanjian dengan USSB untuk membangun dan meluncurkan sistem satelit siaran langsung berdaya tinggi pertama. Nama DirecTV adalah portmanteau dari "langsung" dan "TV" (seperti dalam televisi siaran langsung satelit). Hughes/DirecTV kemudian beralih ke Thomson Consumer Electronics (di bawah merek RCA, GE, dan ProScan) untuk mengembangkan sistem satelit digital untuk layanan yang mampu menerima 175 saluran pada antena parabola kecil berukuran 18 inci.[16] Antena antena ini menggunakan antena antena generasi baru yang lebih kecil dan ringan berdasarkan teknologi militer yang diperkenalkan oleh Sistem Siaran Global, yang mendahului kelangsungan hidup DirecTV selama hampir sepuluh tahun. Hughes dianugerahi kontrak untuk membangun dan meluncurkan satelit bertenaga tinggi baru, dan USSB dan DirecTV setuju bahwa satelit baru tersebut akan membawa dua layanan program terpisah: USSB dan DirecTV.

The USSB and DirecTV programming services were launched on June 17, 1994.[butuh rujukan] Digital Equipment Corporation provided the hardware for DirecTV, Matrixx Marketing (part of Cincinnati Bell) provided customer care via the Matrixx Plus department, and DBS Systems created the billing software.[butuh rujukan] In December 1998, DirecTV acquired USSB for $1.3 billion, and combined the two satellite services.[17] In 1999, DirecTV acquired PrimeStar, a competitor in the satellite television industry, for $1.83 billion, dramatically increasing its share of the satellite television market in the US.[18]

DirecTV logo used from 1993 to 2004

In September 1996, Hughes purchased 70% of PanAmSat for $3 billion.[19] In 1997, GM spun off Delco Electronics from Hughes and transferred it to Delphi Automotive Systems.[20] That same year, Hughes Aircraft was sold to Raytheon for $9.5 billion.[21] Raytheon filed a lawsuit in 1999 accusing Hughes of overstating the value of Hughes Aircraft by $1 billion.[22] A $635.5-million settlement was reached in 2001.[23] In 2000, Hughes Space and Communications was sold to Boeing for $3.75 billion,[24] which it later claimed had also been overvalued by Hughes. Hughes later settled with Boeing for $360 million.[25] These sales left DirecTV, PanAmSat and Hughes Network Systems as the remaining components of Hughes Electronics. On November 11, 1997, DirecTV is signing a two-year deal with Action Adventure Network, a consortium founded by Telescene, Richmel Productions and Goodman/Rosen Productions to offer original series and telefilms for pay-per-view viewing, for $2.99 with the intent to expand.[26]

Direct satellite broadcasters were mandated in 1992 to set aside 4% of its channel space for noncommercial educational and informational programming. DirecTV selected C-SPAN, EWTN and the Trinity Broadcasting Network from its current channel lineup plus request additional proposals from other programmers. DirecTV had given PBS Kids, PBS's original application, carriage that did not count against the set aside six weeks before the deadline. DirecTV selected an additional six channels; Clara+Vision, Inspirational Life, NASA TV, PBS YOU, StarNet and WorldLink TV, for the mandate.[27]

In 2000, DirecTV introduced the first live in-flight television service for airlines; the system was first used by JetBlue and defunct startup carrier Legend Airlines.[28]

In September 2000, GM executives, under pressure from GM's shareholders as a result of its poor performance and the substantially greater market worth of Hughes, authorized Hughes executives to begin seeking buyers.[29] In 2001, News Corporation began negotiations to acquire Hughes Electronics in a deal worth $8 billion, which would allow News Corp. to expand its Sky Global Networks satellite television operations into the United States.[30] Negotiations with News Corp. ultimately failed, and Hughes entered into an agreement on October 28, 2001, to be purchased for $26 billion by EchoStar, owner of Dish Network.[31] However, the deal attracted significant opposition from the Department of Justice and the Federal Communications Commission for antitrust concerns, leading the two companies to withdraw the agreement in December 2002.[32] As part of the merger agreement, EchoStar was required to pay Hughes $600 million for the failure of the merger.[32]

On April 9, 2003, News Corporation, the then-parent company of 20th Century Fox (now known as 20th Century Studios) and Fox Television Studios, agreed to purchase a 34% controlling interest in Hughes, including GM's entire share of the company, for $6.6 billion, subject to SEC approval.[33] As part of the financing for the deal, Liberty Media, the then-parent company of Starz, agreed to take a $500-million option of stock in News Corporation that would be exercised upon the closing of the deal. Liberty, the second-largest shareholder in News Corp. after the Murdoch family with 18%, had originally planned to bid for DirecTV, but opted not to upon the agreement.[33] The FCC voted 3–2 along party lines on December 19, 2003, to approve the deal subject to conditions, forcing News Corp. to agree to arbitration for all disputes with carriers of its media broadcasters, and to provide content through DirecTV neutrally rather than favoring its own networks.[34]

DirecTV logo 2004 to 2011. The "D" symbol was used in some capacity from 1994 to 2016.

In February 2004, Hughes announced its intent to focus solely on its satellite television operations and divest its other interests, renaming itself The DirecTV Group, Inc. on March 16, 2004, and changing its ticker symbol from "HS" to "DTV".[35] In April of that year, it sold its controlling interest in PanAmSat to a private consortium led by Kohlberg Kravis Roberts for $3.53 billion.[36] On April 22, 2005, DirecTV spun off Hughes Network Systems into a separate entity and sold 50% of the new entity to SkyTerra, acquiring $157.4 million in the transaction.[37] In January 2006, DirecTV sold its remaining 50% share in Hughes Network Systems to SkyTerra for $100 million.[38] The sale effectively ended DirecTV's 20-year existence through Hughes Electronics as a technology conglomerate, leaving it solely with its satellite television services.

In 2004, DirecTV abandoned the Mexican market, though it maintained 41% ownership of SKY México.[39] On November 15, 2005, DirecTV stopped carrying Music Choice audio-only channels, replacing it with 73 channels of XM Satellite Radio. In 2007, DirecTV abandoned the Brazilian market, with the customers being migrated to the 74% DirecTV-owned Brazilian affiliate of SKY Brasil.[39] In 2010, DirecTV increased its stake in Sky Brasil to 93%.

On November 1, 2005, DirecTV made its foray with its first original series, CD US, on Freeview.[40]

On January 9, 2007, DirecTV announced it would introduce up to 100 national HD channels during 2007, all of which would be MPEG-4 encoded.[41] On October 3, 2008, DirecTV announced that it would offer HD local channels in 121 markets by the end of the year.[42]

Headquarters in California in 2013

In December 2006, News Corporation announced its intention to transfer its 38.5% controlling interest in The DirecTV Group, four regional Fox Sports Net stations and $550 million cash to Liberty Media in exchange for Liberty's 19% interest in News Corp., giving the Murdoch family tighter control of the latter firm.[43] The deal, valued at $11 billion, was approved by News Corp. shareholders in April 2007.[44] Following revisions that increased the cash offer to $625 million in exchange for a reduction of Liberty's divested interest in News Corp. to 16%, the swap was completed on February 27, 2008, following Federal Communications Commission (FCC) approval.[45] One condition placed by the FCC on the deal was that Liberty divest either its DirecTV operations or Liberty Global's cable operations in Puerto Rico, which Liberty fulfilled by placing DirecTV's Puerto Rican operations in a trust.[46]

On May 4, 2009, Liberty announced that it would split off Liberty Entertainment, Inc., a subsidiary of Liberty owning the four Bally Sports channels acquired under the swap with News Corp. and Liberty's 65% interest in Game Show Network, into a separate company to be merged with The DirecTV Group, reducing Liberty owner John Malone's stake in DirecTV to 24%.[47] The merger was completed on November 19, 2009, with The DirecTV Group and Liberty Entertainment becoming subsidiaries of a new company named DirecTV.[48] On June 16, 2010, Malone exchanged his preferred stock in DirecTV with equivalent amounts of common stock, reducing his voting interest in the company from 24% to 3%, with Malone resigning as chairman and ending his managerial role at DirecTV.[49]

On February 9, 2010, DirecTV dropped Sirius XM Radio and replaced the channel lineup with Sonic Tap audio stations.[50] On April 1, 2011, DirecTV announced it would be renaming its three Bally Sports channels as Root Sports, though the channels are still affiliated with Bally Sports.[51]

Acquisitions

  • On December 13, 2007, DirecTV purchased most of the assets of ReplayTV from D&M Holdings.[52]
  • In June 2013, DirecTV purchased Pennsylvania-based LifeShield, a maker of wireless home security systems, with plans to market the systems to its customers.[53]
DirecTV transitional logo following purchase by AT&T from July 24, until December 31, 2015
Logo used from January 1, 2016 to August 1, 2021
Berkas:DirecTVCaribbeanLogo.png
Logo used in Latin America and the Caribbean since 2016

On May 18, 2014, AT&T announced that it would purchase DirecTV.[54][55] In the deal, which had been approved by boards of both companies, DirecTV stockholders received $95 a share in cash and stock, valuing the deal at $48.5 billion. Including assumed debt, the total purchase price was about $67.1 billion. The deal was aimed at increasing AT&T's market share in the pay-TV sector; its existing U-verse brand had modest market share (5.7 million users compared to DirecTV's 20 million US customers as of 2014) and operates in only 22 states. It also gave AT&T access to fast-growing Latin American markets, where DirecTV has 18 million subscribers.

The deal faced regulatory approval by the FCC, the U.S. Department of Justice, and some Latin American governments. It was expected to take about 12 months to complete.[56] The deal was also contingent on the combined company's ability to renew its exclusive rights to carry the NFL Sunday Ticket service beyond the 2015 NFL season on "substantially the terms discussed between the parties."[57]

The acquisition was officially approved by the FCC on July 24, 2015; it is subject to conditions for four years, requiring AT&T to expand its fiber-optic broadband service to additional customers, public libraries, and schools, and to "refrain from imposing discriminatory usage-based allowances or other discriminatory retail terms and conditions on its broadband internet service".[58][59]

At an analyst meeting in August 2015, AT&T announced plans to converge DirecTV and its IPTV-based U-verse service around a common "home entertainment gateway" platform based upon DirecTV hardware, with "very thin hardware profiles". AT&T Entertainment and Internet Services CEO John Stankey explained that the new platform would offer "single truck roll installation for multiple products, live local streaming, improved content portability, over-the-top integration for mobile broadband, and user interface re-engineering. All of these are steps that are planned to deliver that premium effortless entertainment experience anywhere."[60][61][62]

In September 2015, AT&T selected Ericsson to be hardware provider for the new platform, and hired former Sirius XM, Cisco Systems and Microsoft executive VP Enrique Rodriguez to be vice president and CTO of the AT&T Entertainment and Internet Services division.[63][64]

On December 2, 2015, AT&T announced plans to phase out the DirecTV brand as part of the introduction of the new platform, which will be marketed as AT&T Entertainment. The company also adopted a new logo, replacing its previous emblem with that of AT&T.[65][66][67]

In February 2016, Bloomberg reported that AT&T was in the process of phasing out the U-verse IPTV service by encouraging new customers to purchase DirecTV satellite service instead, and by ending the production of new set-top boxes for the service. An AT&T spokesperson denied that U-verse was being shut down, and explained that the company was "leading its video marketing approach with DirecTV" to "realize the many benefits" of the purchase, but would still recommend U-verse TV if it better-suited a customer's needs. AT&T CFO John Stephens had also previously stated that DirecTV's larger subscriber base as a national service gave the service a higher degree of leverage in negotiating carriage deals, thus resulting in lower content costs.[68][69][70]

On March 1, 2016, AT&T announced plans for several DirecTV-branded over-the-top services, including AT&T TV, DIRECTV Mobile, and DIRECTV Preview to be offered under one platform called DIRECTV Stream.[71][72][73] DIRECTV Stream launched on November 30, 2016 and was directly competing against Sling TV.[74][75]

On October 20, 2016, it was reported that AT&T was in talks to acquire Time Warner, in an effort to increase its media holdings.[76][77][78] On October 22, 2016, AT&T reached a deal to buy Time Warner for over $80 billion. The merger was approved by federal regulators, bringing DirecTV under the same umbrella as HBO, Cinemax, Turner Broadcasting System, Warner Bros., and Telepictures.[79][80]

On July 13, 2017, it was reported that AT&T would introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across DIRECTV and its DIRECTV Stream service.[81][82][83]

On July 30, 2019, DirecTV Now customers received notices saying the name of that service had been changed to AT&T TV Now,[84] and AT&T CEO Randall Stephenson said DirecTV will continue to operate even after the launch of AT&T TV.[85][86]

On February 25, 2021, AT&T announced that it would spin-off DirecTV, U-Verse TV, and DirecTV Stream into a separate entity, selling a 30% stake to TPG Inc., while retaining a 70% stake in the new standalone company. The deal closed on August 2, 2021.[87][88]

DIRECTV Stream, which offers Live TV and On Demand content, launched in August 2021.[89]

DIRECTV completed its national rollout of local PBS member stations in February 2022. Nearly 250 local PBS stations in 198 Nielsen DMAs were added that reach 99% of all U.S. TV homes.[90]

In April 2023, DirectTV launched a brand campaign, “Overly Direct Spokesperson,” that stars Brian Cox; this is part of its new brand strategy platform, “Entertainment Without Compromise”.[91] The following month, it was announced that DIRECTV would retain exclusive rights to NFL Sunday Ticket for commercial use only, beginning with the 2023 football season.[92]

Daftar saluran

Lihat pula: Daftar saluran DirecTV

Terestrial TV

Sinema

Ilmu Pengetahuan

Kuliner

Anak-Anak

Arena

Hiburan

Berita

Musik

Internasional

Religi

Oriental

Akan datang

Olahraga

Satelit

satelit Orbit Diluncurkan* Peluncur Jenis satelit
DirecTV-1 109.8° W 01993-12-1717 Desember 1993 Ariane 4 Hughes Electronics HS-601
DirecTV-2[A] 100.8° W 01994-08-033 Agustus 1994 Atlas-Centaur 2A Hughes Electronics HS-601
DirecTV-3[B] 91.1° W 01995-06-1010 Juni 1995 Ariane 42-P Hughes Electronics HS-601
DirecTV-6[C] 109.5° W 01997-03-099 Maret 1997 Atlas-Centaur 2AS Space Systems/Loral LS-1300
DirecTV-1R 72.5° W 01999-10-1010 Oktober 1999 Zenit-3SL Hughes Electronics HS-601HP
DirecTV-4S 101.2° W 02001-11-2727 November 2001 Ariane 4 Hughes Electronics HS-601HP
DirecTV-5 109.8° W 02002-05-077 Mei 2002 Proton SL 12 Space Systems/Loral LS-1300
Galaxy 3C[D] 95° W 02002-06-1515 Juni 2002 Zenit-3SL Boeing BSS-702
DirecTV-7S 119.0° W 02004-05-044 Mei 2004 Zenit-3SL Space Systems/Loral LS-1300
DirecTV-8 100.8° W 02005-05-2222 Mei 2005 ILS Proton M Space Systems/Loral LS-1300
SPACEWAY-1 102.8° W 02005-04-2626 April 2005 Zenit-3SL Boeing BSS-702
SPACEWAY-2 99.2° W 02005-11-1616 November 2005 Ariane 5 ECA Boeing BSS-702
DirecTV-9S 101.1° W 02006-10-1313 Oktober 2006 Ariane 5 ECA Space Systems/Loral LS-1300
DirecTV-10 102.8° W 02007-07-077 Juli 2007 ILS Proton Breeze M Boeing BSS-702
SPACEWAY-3 95.0° W 02007-08-1414 Agustus 2007 Ariane 5 ECA Boeing BSS-702
DirecTV-11 99.2° W 02008-03-1919 Maret 2008 Zenit-3SL Boeing BSS-702
DirecTV-12 Unknown 02009-06-01Juni 2009 Boeing BSS-702
DirecTV-13 110° W Direncanakan Boeing BSS-702

Sumber: DirecTV.com and Lyngsat.com

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