Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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🎤 New Kantar and Unstereotype Alliance research reveals accent bias in UK audio/radio advertising 🎤 The first-of-its-kind study into the diversity of audio advertising in the UK commissioned together with Tesco and Acast, finds that accent bias is a prominent issue, with accents from the North of England featured in just 19% of ads. Welsh and Scottish accents appear in just 2% of ads. Read more in Marketing Week today: https://loom.ly/QqZ1CyU Find out more about the study: https://loom.ly/BcG7b_o
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The Brand Inclusion Index Launch is less than a week away! Count down with us, see here our first webinar spotlight, starting with APAC. We look forward to welcoming our speakers Valeria Piaggio , Global Head of DEI at Kantar, Jamila Udaipurwala and Account Director at Kantar and Wayne Levings Kantar's Chief Client Officer. Sign-up to the webinar here: https://loom.ly/hULkRe0 This webinar will be held at 5am GMT next Tuesday (16th of July). See this time in your local time zone: ➡️10:30am, Mumbai 🇮🇳 ➡️1pm, Singapore 🇲🇼 ➡️2pm, Seoul and Tokyo 🇰🇷 🇯🇵 ➡️3pm, Sydney 🇦🇺 Please note webinars for EMEA and Americas will be held at 2pm and 6pm GMT respectively.
Brand Growth Inclusion
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The Summer Olympic Games are always a major marketing moment, thanks to the way they combine elite sporting performance with entertainment, culture and community. Read this article from the 2024 #KantarBrandZ Global Report, by Ellie Thorpe, Director, Kantar BrandZ, on the Olympic-sized opportunity for brands to build Meaningfully Different connections with consumers. Available now here: https://loom.ly/vYVaC-s #brandstrategy #marketing #brandbuilding #Olympics #Paris2024
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What are the biggest challenges CMOs face today? In the latest episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to discuss the current landscape of marketing and how brands can thrive. They dive into the key challenges CMOs are tackling, from economic turbulence to media fragmentation and the global versus local brand debate. Mark offers his perspective on how AI is transforming the industry, boosting creativity, and refining marketing strategies. The discussion also highlights the importance of focusing on fewer, bigger, and better initiatives to drive growth and maintain brand consistency. Don't miss out on this insightful conversation about leveraging AI for brand differentiation and the evolving future of media and creative integration. Listen now! 🎙️🚀https://loom.ly/HNQJYy4
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Follow the sun with us and join our Brand Inclusion Index launch webinar next week! Sign-up here: https://loom.ly/hULkRe0 Learn about how Kantar’s new Brand Inclusion Index will boost brand growth with inclusion. Consumers care about Diversity, Equity and Inclusion, getting DEI right will make your brand more meaningful to more people. Inclusivity is global, see the webinar time conversion below for your region. Join us for our APAC session at 5am GMT which is: ➡️ 10:30am, New Delhi 🇮🇳 ➡️ 3pm, Sydney 🇦🇺 ➡️ 1pm, Singapore 🇲🇾 Join us for our EMEA session at 2pm GMT which is: ➡️ 3pm, London 🇬🇧 ➡️ 4pm, Paris 🇫🇷 ➡️ 5pm Nairobi 🇰🇪 Join us for our Americas session at 6pm GMT which is: ➡️ 12pm, Mexico City 🇲🇽 ➡️ 1pm, Chicago 🇺🇸 ➡️ 3pm, Sao Paulo 🇧🇷
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Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t. Discover 3 tips for using AI-powered insights for innovation: 👉https://lnkd.in/e-uEPNi7 #AI #Innovation #ConceptEvaluateAI
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Do you know if your #brandequity is positioning your brand as a leader amongst the competition? BrandSnapshot on #KantarMarketplace is a dynamic dashboard - powered by BrandZ data - that gives you a quick read on your brand vs the competition. Whether you're looking to grow within your current space, or enter a new one, knowing where you stand is the most powerful position to be in. Be in command of your brand equity and sign up for free today 👉 https://lnkd.in/eMqQqxpN
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Pride month has come to a close but brands’ commitment to allyship should not. Kantar’s Pride Employee Resource Group (ERG) has pulled together resources from across Kantar, creating a guide to genuine LGBTQ+ allyship for brands. From articles that provide steps on becoming effective allies to webinars featuring real employees and their experiences, the groundwork is laid for brands to effectively embed LGBTQ+ allyship into all aspects of their business. To access the free resources, visit: https://loom.ly/Fm24Phg
Brand allyship
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Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their conversation, spanning "Brandformance" strategies, the role of AI in ad measurement, and the rise and rise of attention metrics: https://loom.ly/WYfDxd8
Performance Marketing Unlocked: An AI deep-dive from on the ground at Cannes Lions 2024
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