Kiri Sinclair

Where does the #publicrelations industry in #Asia and beyond move towards? Who are the movers and shakers? What are the latest trends? #PR is certainly not dead at all! Great conversation with communications expert and industry veteran Robert Pickard, OG. Onwards and upwards! #growth #asiapacific #integrated #corporatecommunications #reputationmanagement #value

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AI is here to stay, whether we like it or not. And the only way to deal with it is to embrace it, experiment with it, push it to its limits, and harness it to make it your ally!

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If you are in the APAC Region, this is worth your time. And no matter where you are in the world, if you are a #communicationprofessional and find yourself becoming increasingly focused internally, Monique Zytnik's book is worth reading.

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Artificial Intelligence has revolutionized the world of Journalism, bringing a whole new level of sophistication to how news is consumed and reported. If you would like to gain insights from our panel of industry leaders, sign up now for our upcoming event on 12 Sept 2024.

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Thanks Shuen TAN 陳思璇 for the insightful interview on the prevalence and risk factors of depression and anxiety in primary care with Dr Eugene Chua, Family Physician, Associate Consultant, National Healthcare Group Polyclinics on MediaCorp Pte Ltd Read the research study in Annals https://lnkd.in/gBz4ip9j

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A new report delivers insights from 30 communications and PR leaders across Asia-Pacific, providing a compelling picture of the issues defining reputation management in the region. Produced by PRCA APAC, ‘Reputation: The APAC Perspectives Report 2024’ features viewpoints from in-house communications and PR agency leaders based in 14 Asia-Pacific cities, ensuring a welcome breadth of geographic diversity. In no particular order, here are five takeaways from the research: 🧩 Media fragmentation and trust issues are flagged by a number of the study's authors. The situation is worsened by social media algorithms that create echo chambers, spreading misinformation and intensifying societal polarisation. 💼 Several of the the report's contributors highlight how effective crisis and issues management starts by prioritising internal stakeholders. Employee engagement, accordingly, emerges as a critical means of navigating the VUCA era. 🤖 The rapid evolution of technology, particularly AI, alongside the intentional implementation of DEI practices, are identified as significant opportunities in terms of reputation management. While AI is seen as being to able to enhance productivity and creativity, DEI initiatives can drive positive societal change in Asia-Pacific. 🔍 All of the issues above also require a level of transparency and authenticity that has not always been prioritised in Asia-Pacific markets. This may sound obvious, but PRovoke Media's Crisis Review regularly reveals how authentic communication is too often overlooked, leading to ineffective reputation management and significant financial losses. ✅ While the scale of the 'ESG backlash' is not quite as significant as in Western markets, the report nevertheless advises a measure of caution amid the twin trends of greenwashing and green-hushing. Specifically, that means rising above superficial ESG efforts and genuinely committing to ethical behaviour. Organizations must align their actions with their stated values to build and maintain stakeholder trust — that this point is so clearly advocated suggests that it remains a challenge for many in the Asia-Pacific region. With thanks to the many contributors including: Kiri Sinclair, John Bailey, Darren Burns, Tara M., Carolyn Devanayagam, Ong Hock Chuan, Farah Jaafar, Margaret Key, Nitin Mantri, Lee Nugent, Joyce Peh, Angela Scaffidi Asia-Pacific Association of Communication Directors

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Yesterday I moderated a lively Roundtable in Singapore in conjunction with the Asia-Pacific Association of Communication Directors and Ruder Finn Asia, where we focused specifically on how senior marketers and communicators are gearing up for the AI era, amid widespread caution and concern. Unlike previous discussions I've participated in on this topic, this was a group of executives who are already relatively immersed in the technology. So their insights in terms of experimentation, usage and evaluation were very timely and topical, even if they also raised issues in terms of of public trust, misinformation and ethics. The feature will be out next week. For now, here is the advice each of them offered when it comes to adopting and deploying generative AI across communications and marketing departments: 🧪 "It's important to continue experimenting, but it's also important to maintain that human oversight because I don't think the capabilities of AI are quite there yet" - Ramya Chandrasekaran 🧐 "Stay curious. I think as comms professionals, we need to be on top of what's around us, what we can use to our advantage — drive not be driven" - Pia Tyagi ❤️ "Revisit your values that underpin your organisation and have that be the center of how you pivot on this. Because you might lose people, emotionally. And I think that's a risk" - Lauren Myers-Cavanagh ⚖️ "Be fearless and fearful at the same time. Fearless in terms of experimentation, be open to the potential for transforming the way that we work, live, learn and play. Fearful in being very deliberate in thinking about the dark side and the dangers" - David Ko 🎨 "You can positively use AI to do almost everything (well), but stay creatively flawed to make it even better" - Shruti Gupta 🧰 "Use these tools shamelessly because unless you use them, you'll not know the limits of where their value ends and your value begins. I would also hope for all of us is to bring others along, so that collectively we can benefit" - Sanjay Nair A huge thank you to the participants for a great discussion. Elan Shou Pamela Phua Phoebe SHEN Brian Witte

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Our client NielsenIQ (NIQ) just released its latest Mid-Year Thailand Consumer Outlook, which reveals that 84% of consumers are seeking additional income to ensure their financial resilience—an indicator of the shifting consumer landscape in Thailand. For brands and businesses, this is a critical moment to adapt: ✅ Affordability is Key: With 80% of consumers favoring cost-effective products, there's a clear opportunity for brands to innovate around affordability without sacrificing quality. ✅ The Value of Longevity: It’s interesting to see 76% of consumers willing to pay more for durable products. People are thinking long-term, and brands need to meet that expectation. ✅ Digital Evolution: With 76% of Thai consumers using social media to discover products, compared to the global average of 46%, social commerce is set to grow even further. It's crucial to meet consumers where they are—online. At Spotlight Asia, we’ve been working with NielsenIQ and Nathryne Nunai to bring these crucial insights to help brands navigate this rapidly changing environment. The challenge is real, but the opportunities for growth and innovation are endless. How is your business adjusting to these trends? Download the full Mid-Year Consumer Outlook report for free at to see how to navigate this changing environment https://lnkd.in/gksDFpYx.

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🌍 Unlocking Growth in Central Asia & CIS 🌍 How can brands effectively reach and engage their target audiences in the rapidly evolving markets of Central Asia and the CIS region? Dive into media consumption patterns, social media trends, and the growing importance of local insights. Discover in our new series why understanding local cultures, languages, and behaviours is crucial to crafting impactful communications strategies that resonate with consumers. 🛈 Explore key insights that helps brands connect meaningfully in these diverse and dynamic regions. #ActionCentralAsiaCIS #MeaningfulConnections #marketingtrends #CentralAsia #CIS

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Wondering how #PR in #Malaysia might differ from the US? Our @PRGN partner in Kuala Lumpur shares details about the business and communications environment and offers insights on navigating his home market: https://bit.ly/4bZq8Tv #Global PR #PRGN

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Wondering how #PR in #Malaysia might differ from the US? Our @PRGN partner in Kuala Lumpur shares details about the business and communications environment and offers insights on navigating his home market: https://bit.ly/4bZq8Tv #Global PR #PRGN

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As an avid follower of the Edelman Trust Barometer, I was thrilled to explore how NotebookLM, now available in Asia-Pacific, could amplify my research experience. By sifting through multiple years of data, it provided a streamlined approach, surfacing key insights and citing relevant information. My NotebookLM highlights: ☑️ Conquer Information Overload: NotebookLM is a lifesaver when navigating multiple datasets, helping to organize and prioritize information.  ☑️ Credible Citations: Inline references allow for quick fact-checking and deeper exploration of the original reports.  ☑️ Presentation & Communication Pro: Generate outlines and summaries effortlessly, based on notes and uploaded sources. Remember, NotebookLM is a research companion, not a substitute for critical thinking. I encourage you to visit notebooklm.google.com and see how this AI research assistant can enhance your workflow. If you are already a user, share your tips – let's learn and grow together with#AI!  #EdelmanTrustBarometer #AIResearchAssistant #ResearchTips

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How can we effectively engage with the dynamic Gen Z audience? I'm excited to discuss this topic with top Hong Kong KOLs at #GensssssVoiceInBattle, exploring effective strategies and the latest trends. Join us for an insightful conversation—please sign up! #IABHK #SparkExpected

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10 sleeps until I moderate a PRHK panel at ReThink HK on building a sustainable and socially responsible employee brand. Looking forward to tackling - among other things - the importance of sustainability and social responsibility in attracting and retaining talent, and talking about the practical steps Pia Wong, Zoe Lau, Angela Wong and Charlotte Chan have put in place to build brands that resonate internally and externally. #esg | #sustainability | #socialresponsibility | #hongkong

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🌟 Prediction: Asian podcast listening is on the rise and set to continue its growth trajectory in 2022. 🔍 General Commentary: - The podcast industry is witnessing a shift towards global inclusivity, with the rise of diverse voices from Asia contributing to the expansion of podcast audiences worldwide. - The growth of podcast listening in Asia signifies a broader trend of digital media consumption evolving beyond traditional forms of entertainment. 🌟 Prediction: - We can expect to see an increase in platforms and content catered specifically towards Asian audiences, providing a more diverse range of perspectives and topics. 🔍 General Commentary: - Asian countries with rapidly growing internet penetration rates are embracing podcasting as a medium for entertainment, education, and cultural exchange. - The adoption of podcasts in Asia reflects the changing media landscape, where on-demand audio content is becoming increasingly popular among younger generations. 🌟 Prediction: - The podcast industry will see collaborations and partnerships between Western and Asian creators, leading to a cross-pollination of storytelling and content styles. 🔍 General Commentary: - Cultural insights shared through podcasts can foster greater understanding and connection between global audiences, breaking down geographical barriers in the digital age. - As the podcast ecosystem in Asia matures, it is likely to become a hotspot for innovation and creativity, offering new opportunities for content creators and advertisers alike. 🚀 Command Your Brand 🚀

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Singapore has again demonstrated its value as a strategic location and supportive business environment by ranking first in this year’s Asia-Pacific rankings for hosting more high-growth companies than any other city. Despite its small size, Singapore offers a mix of robust legal frameworks, a skilled workforce, and government support, making it a top destination for businesses looking to safeguard themselves against geopolitical and supply chain disruptions. Amid the complexity of today's global landscape, Singapore's neutrality and stability are particularly attractive. Additionally, Singapore's position as a fundraising hub adds to its appeal, facilitating growth locally and internationally. However, Singapore is not without its challenges. Increasing business costs and the need for sustainable growth strategies are pressing concerns for local companies. Despite this, the government's proactive stance, including providing grants for international expansion, underscores its commitment to supporting businesses. This combination of opportunities and challenges makes Singapore a hub for innovation and a launchpad for companies looking to expand globally while maintaining a high standard of legitimacy and operational excellence recognized worldwide. Read more here: https://lnkd.in/g8XgtuTZ Are you excited about the latest trends in payment, banking, e-commerce, or Seamless Asia? Let's dive into these dynamic topics together! Feel free to take a look at my profile for more insights. #Singapore #BusinessEnvironment #GeopoliticalDisruptions #SupplyChainDisruptions #FundraisingHub #Innovation #OperationalExcellence #SeamlessAsia #Ecommerce

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“By 2050, the Asia-Pacific will be home to 1.3 billion people aged 60 and older – a staggering one in four of the population, according to United Nations projections. Southeast Asia is forecast to bear the brunt of this demographic shift, with over 170 million elderly accounting for 22 per cent of the region’s people.” #ageing #demography #society #southeastasia #population #asiapacific

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