IMG

Media revenues will be crucial for football for years to come, with traditional broadcasting continuing to play a key role. But it now sits as part of a diverse content mix including new formats, topics, and distribution methods, along with technologies that enhance the fan experience and bring fans closer to the game. Our latest report with SportsPro delves into the innovations that are transforming fan engagement and unlocking new revenue opportunities. To learn more, download the full report: https://bit.ly/4c3p5D9 #PlayingitForward #IMGFootball #Football

Amidst another extraordinary Olympic Games – OTAB is proud to add the incredible content from Paris 2024 to our full catalog of International Olympic Committee – IOC content, dating back to 1904. Learn more today: https://bit.ly/3AtCWoj

Step behind the scenes with IMG to discover how we supported The 152nd Open in connecting with fans across the globe. In partnership with The R&A, our IMG and European Tour Productions teams brought world-class broadcasting to life, crafted captivating digital and audio content and provided seamless on-site support. From the fairways to the screens, our work helped to ensure that fans everywhere felt the excitement of The Open, whether they were on the course or watching from halfway around the world.

Today’s consumers are savvy and they’re choosing events & brands that champion sustainability. In a world where ethical practices are a top priority, leading with a commitment to the planet isn’t just good for the environment—it’s crucial for your brand’s success. Read the complete trends report here: https://bit.ly/4dI7JvT #InsightsbyIMG

SNTV - Sports News Television, a joint venture between IMG and The Associated Press recently conducted an exclusive interview with one of the most talked-about athletes at the Olympic Games Paris 2024 – Algerian boxer Imane Khelif. In the interview, Khelif shared insights into her journey to securing an Olympic Gold Medal, reflecting on the highs and lows she experienced throughout the competition, expressing her gratitude towards the IOC for their support. Watch the full interview here: https://bit.ly/4dImPle

Live events are more than just gatherings, they’re transformative adventures. As global fans chase unforgettable experiences abroad, strategic partnerships can elevate the fan experience to new heights, creating unparalleled value for cities, rightsholders, and audiences alike. Read the complete trends report here: https://bit.ly/46Ocvpl #InsightsbyIMG

In today’s dynamic live events industry, staying ahead of trends is more crucial than ever. We are thrilled to present IMG’s Events & Partnerships Trends Report 2024. This year's report highlights six key trends shaping the evolving landscape of live events. Dive into the rise of event tourism, the growing popularity of women’s sports, Gen Z’s content interests, the rise of "sportainment" in crossover events, and more. Read the complete trends report here: https://bit.ly/3WWZ970 #InsightsbyIMG

Adam Kelly, President, Media at IMG recently spoke to the Front Office Sports Today podcast about the fast-paced media rights landscape and how IMG stays ahead of the curve. Discussing the value of media rights, Adam highlighted sport’s unique ability to stand out in the battle for attention: “We talk about the evolution of media, we talk about the saturation of content, we talk about the future of AI and what that may mean, but nothing cuts through like sport… So, understanding how to drive value, how to assess value is really important, but also appreciate just how powerful this asset class is.” Hear more insights from Adam in the full episode here: https://bit.ly/3yv9qhi

As a proud partner of MotoGP™, IMG's Sport 24 team were on the ground at the British Grand Prix this weekend, capturing content and conducting exclusive interviews with riders, including three-time world champion Francesco ‘Pecco’ Bagnaia, his Ducati teammate and #BritishGP winner Enea Bastianini, as well as KTM Factory Racing’s Brad Binder and Jack Miller. Sport 24 will broadcast over 40 hours of live coverage from MotoGP this season, to travelling fans around the world on their inflight & in-ship channels.

IMG’s Hillary Mandel and Ed Mallaburn, along with our partners at the Fédération Française de Tennis (FFT), recently sat down with SportBusiness to discuss the deal that made Warner Bros. Discovery the exclusive broadcaster of Roland-Garros in the US. Jessica Chanderli, Head of Media Rights Sales for the FFT, said, “The interest in the US was there and the expertise was strong as we witnessed other deals through the office of Hillary [Mandel].”   Hillary added: “WBD are known for their storytelling. What they’ve done with the NBA is Emmy award-winning. Their studio show has set the gold standard in the US.” Learn more in the article here: https://bit.ly/3WSJXaU