IAB Hong Kong

📢 Exciting News: 摸杯底 傾吓偈 The Leaders Lounge series is now launched We are excited to announce our brand-new content series - 摸杯底 傾吓偈 The Leaders Lounge🥂 proudly sponsored by South China Morning Post SCMP. In this series, our committees will sit down with renowned industry leaders to explore the latest trends, technologies, and hot topics shaping the market. 🔥 For our inaugural episode, we'll dive into the digital media revolution with guests Kevin Huang, Chairman of IAB HK and COO of SCMP, and moderator David Ko, Managing Director of RFI. Together, they'll unveil the story behind IAB HK and provide exclusive insights into the rapidly evolving news media. 🎞 Watch Highlight: https://lnkd.in/gv9a7MGb Full version: https://lnkd.in/gEcpywVC ✨ Stay tuned in the coming weeks for more must-see episodes. This is your chance to gain privileged access to industry news and expert insights - don't miss out! 💖 Special thanks to Media Partners: PressLogic and Yahoo, and a heartfelt appreciation to the IAB HK content marketing committee for curating this first-ever video series. Agnes Lung Roger Li Parry Li Edwin Wong Alex Lui Kelly Chen Regen Au Ken C. Kevin Shui Jessica Man #iabhk #content #DigitalMarketing #IndustryExperts #MarketerStory #ChitChat #TheLeadersLounge

🤖 你用AI做過最好玩/最難忘的事是什麼？ AI 已續漸帶領明日生活，市場營銷發展如是。早一步認識 AI 在市場營銷的前瞻性，掌握優勢。🌍 C24 匯聚本地及海外業界專家，探討 AI 在市場營銷的前瞻性，一次過吸納各界頂級同業的資訊分享，同時豐富你的營銷脈絡，立即報名參加 C24，體驗 AI 驅動的營銷新時代🚀 📆 日期：2024 年 9 月 26 日（星期四） ⏰ 時間：上午9時30分至下午6時30分(香港時間) 📍 地點：香港灣仔博覽道1號香港會議展覽中心N201 - N212室 👥 參與者: 預計1,000名以上營銷人員親臨現場，另有1,000名在線參與 🆕 最新亮點：EduTalk 小班教學、InnoTalk 實案分享和數碼社群 🏷 在8月9日前購買超級早鳥票可享五折優惠： IABHK會員: 每位HK$680 (原價HK$1,380) 非IABHK會員: 每位HK$980 (原價HK$1,980) ✏ 立即報名：https://bit.ly/JoinIABC24 📩 查詢：[email protected] Thank you Ben Chien Gabriel Kung Bonnie Mak Rose Tsang Kevin Kwok Sally Ng Angel Koh Louis Ng #IABHK #C24 #DigitalFutureTogether #ImpactAI #Marketing #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing

🎟️ Get Your Super Early Bird Pass at IABHK C24! 🚀 The future of marketing is AI-powered, and IABHK C24, a one-day conference and exhibition held on 26 September, is your chance to get ahead of the curve. With the theme of "Impact AI - The New Marketing Paradigm", we will explore how to leverage transformative AI strategies to drive unparalleled business efficiency, creativity, and sales. Let's delve into the new technologies and case studies, and network with 1,000+ C-Suites! 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and up to 1000 online 🆕 What's NEW: EduTalk, InnoTalk, Online Community 🏷️Ticketing IABHK Members: HK$680 each (Door price at HK$1380) Non IABHK Members: HK$980 each (Door price at HK$1980) ✏️Register now to get your super early bird ticket for a saving of 50% before 9 August: https://bit.ly/JoinIABC24 📩 Enquiry: [email protected]  #IABHK #C24 #DigitalFutureTogether #ImpactAI #Marketing #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing

📢 摸杯底傾吓偈 The Leaders Lounge EP.5: Telecom Titans: Unpack Brand Strategies & 5G Future - brought to you by the South China Morning Post SCMP 🎧 Listen to the latest episode of The Leaders Lounge, where we chat with Bruce Lam, Chief Executive Officer, Consumer at HKT Limited and Roger Li, Senior Director of Ad Creative, Yahoo Creative Studios, APAC at Yahoo. They dive into the secrets behind building brands like CSL and HKT. 🔍Find out why 1O1O's customers stay loyal despite the high costs. 🙌Gain valuable knowledge on navigating a highly competitive telecom Hong Kong telecom market and discover the keys to effective brand consolidation and growth. 🎞️ Watch the full version now:https://lnkd.in/gkniTXb9 📻 Available on Spotify Podcast too: https://lnkd.in/grYKnQU9 ✨ Stay tuned in the coming weeks for more must-see episodes. Gain privileged access to industry news and insights from experts. 💖 Special thanks to PressLogic and Yahoo for their technical support, and a heartfelt appreciation to the IAB HK content marketing committee for bringing this series to life: Agnes Lung (Exco), Roger Li (Lead), Alex Lui, Edwin Wong, Regen Au, Kevin Shui, Ken C., Kelly Chen, Parry Li, David Ko, Jessica Man #iabhk #content #DigitalMarketing #IndustryExperts #MarketingNews #ChitChat #TheLeadersLounge #DigitalFutureTogether

[IAB HK Apprentice Program 2024] 🎉 🌟 The IAB HK Apprentice Program 2024 took another exciting step forward with an enlightening visit to the Yahoo Office on 26 Jul. Our apprentices were treated to an exceptional experience, gaining first-hand insights into the dynamic world of Yahoo and the broader content marketing landscape 💡 ❤ A heartfelt thank you to Yahoo for hosting us and providing an immersive tour of their office. 👏 A round of applause to our incredible speakers who shared their invaluable expertise on content marketing: 🔶 Alex Lui, Managing Director - Hong Kong & Taiwan, Aleph Group, Inc 🔶 Kevin Shui, Vice-chairman, Asia Showalker Association 🔶 Parry Li, Content Director, BusinessFocus, PressLogic 🔶 Jessica Man, Managing Director - Hong Kong, Sinclair Comms 🔶 Roger Li, Senior Director, Yahoo Creative APAC, Yahoo 🔶 Lorraine Cheung, Head of Audience, Yahoo HK 🙌 Thank you to the Content Marketing Committees (Regen Au and Ken C.) and the Career Committee (Ivan Leung) for their thoughtful sharing and insights. #IABHK #ApprenticeProgram #internship #student #education #DigitalFutureTogether #digitalmarketing #contentmarketing #agency #adtech #brand #platform

📽️ IABHK Measurement Fuel Stop 6️⃣ Value-Centric Measurement & Lifetime Value 🌟IABHK's Measurement Fuel Stop is back with Episode 6, focusing on Value-Centric Measurement. Join industry experts Mandy Ng (Google) and Agnes Chan (Meta) as they unravel the importance of this game-changing approach to discover how to implement Value-Centric Measurement, understand Lifetime Value (LTV), and learn its practical applications. Don't miss this opportunity to elevate your marketing strategy and drive unprecedented results in the digital age! In this video, Mandy and Agnes will share: 📌 WHY value centric measurement is important 🎯HOW to get started - from collecting signals to assigning value and optimizing 🔍WHAT is Lifetime Value (LTV) 💡Application of Lifetime Value (LTV) Thanks to our insightful speaker: ✨ Mandy N., Search Specialist, Google ✨ Agnes Chan, Marketing Science Partner, GCR, Meta 📺 Watch EP6: https://lnkd.in/gg8C9g_h 📝 Fill out our short survey to provide feedback and suggest topics: https://lnkd.in/g3KDGDVV 🔸 Explore more MFS videos on our YouTube Channel: https://lnkd.in/gjdKuxqB #IABHK #DigitalFutureTogether #mfs #MeasurementFuelStop #ValueCentricMeasurement #MarketingStrategies #LifetimeValue #LTV

🎉 Welcome Viu in joining IAB Hong Kong👏 [New Member Introduction] Viu www.viu.com Business Category: Platform Company Profile: Viu, PCCW’s leading pan-regional OTT video streaming service, available in 16 markets across GSEA and MENA with 62M+ monthly active users. It offers premium content, Viu Originals, and a dual model with ad-supported free and premium subscription tiers. Unique selling proposition & competitive advantages: Viu, PCCW’s leading pan-regional over-the-top (“OTT”) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa, with 62 million+ monthly active users (“MAU”) as of December 2023. In July 2023, PCCW and CANAL+ formed a strategic partnership to accelerate the growth of Viu, making CANAL+ a minority shareholder in Viu. The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier (consisting of different subscription options). Viu offers fresh premium TV series, movies, and lifestyle programmes, in different genres from top content providers, in local and regional language and subtitles. It also produces premium original productions under the brand “Viu Original”. Viu also offers users streaming and download features, and localised user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions. Viu-ers can access the service via the Viu app (available for free on App Store and Google Play) on connected devices, e.g., smartphones and tablets, selected smart TVs, and on the web by logging into www.viu.com. In addition, Viu Scream Dates is Viu’s fan meet offering across its markets. Viu Scream Dates aims to extend the Viu experience beyond the screens by bringing the stars closer to their fans via live events and experiences. Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concert service in Hong Kong. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #brand #technologycompany #newmember #Viu

🆙 Elevate Your Content Writing Skills with SEO Expertise! 🤔 Ever wondered how to create engaging content that skyrockets your website's traffic? Join the "Marketing Strategy: SEO Content Writing course on LinkedIn Learning" to master powerful SEO techniques and boost your website's rankings! 📈 This course helps you build a strong content writing plan that attracts the right audience and achieves incredible results. 🚀 What You Can Learn: 💡 Identify Target Audience: Understand their needs and the buyer journey to create resonant content. 🔍 Conduct Effective Keyword Research: Discover how to find the right keywords with user intent in mind, ensuring content reaches the right people. 📚 Master Content Structuring: Learn to produce content blocks and use headings for better readability and engagement. 🏷️ Meta Tags Optimization: Enhance pages' visibility in search results. 🖼️ Image Optimization: Improve user experience with better relevancy and faster loading speeds. 🔗 Utilize Internal Linking: Strengthen content's impact and improve site navigation. Level up your SEO content writing skills and enroll now➡️https://lnkd.in/g6mUxXZD #IABHK #Apprentice #ApprenticeProgram #Linkedin #SEO #ContentWriting #DigitalMarketing #LinkedInLearning #SEOTips #MarketingStrategy #WebsiteTraffic

Important Notice: Change of IAB HK Secretariat Office's Address 🔔 The Secretariat Office of the IAB HK has been relocated to a new address: 🏢 Room 1207, 12/F, Billion Plaza 1, 8 Cheung Yue Street, Cheung Sha Wan, Kowloon, Hong Kong All correspondence and inquiries can now be directed to the new secretariat office at this address. 📩 If you have any questions, please don't hesitate to reach out to us at [email protected] or +852 2386 2238. #IABHK #HongKong #OfficeRelocation #Digital #DigitalMarketing

🌟 IAB HK AdTech Friday to ChitChat on "Powering Retail Media with Data-Driven Decisions" 🌟 🙌 A huge shoutout to everyone who joined us for the insightful session on "Powering Retail Media with Data-Driven Decisions" during IAB HK AdTech Friday! We explored how leveraging first-party shopper data can revolutionize marketing strategies and supercharge advertising efforts. Hope everyone gained valuable insights on how to thrive in the future of AdTech with groundbreaking tactics! 👏 Applause to our Speakers & Co-hosts: ✨Gabriel Kung, Chief Commercial Officer, Bowtie ✨Angel Koh, Head of Sales, Carousell ✨Kevin Kwok, Head of Strategy, DFI Media, DFI Retail Group ✨Co-Hosts: David Chan, Head of Trading and Partnership, Dentsu Hong Kong & Louis Ng, Head of Programmatic, Havas 💖 Special thanks to the AdTech & Programmatic Committee (Ben Chien-Lead, Jimmy Poon, David Chan, Neil Yan, Lamy Lam, Louis Ng, Ray Lee, Timmy Bankole, Alex Lee and Advisor Matthew Chan) for organizing the event. Thanks to VTC for sponsoring the event and a big thank you to LKF Porterhouse for hosting us. ✨ Stay connected with IAB HK for more exciting industry events, knowledge-sharing sessions, and networking opportunities. #IABHK #AdTechFriday #RetailMedia #DataDrivenDecisions #DigitalAdvertising #Innovation #digitalfuturetogether