Shows for sale weren't well promoted on the home page of Google Video, which was introduced earlier this month, Vice President Marissa Mayer said in an interview in Munich, Germany. That left customers unable to tap easily into hits such as CBS' top-rated "CSI: Crime Scene Investigation" and reality show "Survivor."

"We made a big mistake," Marissa Mayer, who oversees all of Google's search products, said Tuesday. "You can't come out and launch a product like Google Video and say 'CSI' and 'Survivor' are there if they're not on the home page."

The video service has "fallen far short" of competitors such as Apple Computer Inc.'s iTunes music and video offering, said Allen Weiner, an analyst at Stamford, Conn.-based Gartner Inc. "What Apple has done with the iTunes store sets the bar really high."