We conceptualize and propose a theoretical model of sellers' trust in buyers in the cross border e- commerce context. This model is based on by signalling ...
We conceptualize and propose a theoretical model of sellers' trust in buyers in the cross border e-commerce context. This model is based on by signalling ...
A theoretical model of sellers' trust in buyers in the cross border ecommerce context is conceptualized and proposed based on by signalling theory and ...
Bibliographic details on Seller-Buyer Trust in Cross-Border E-Commerce: a Conceptual Model.
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We conceptualize and propose a theoretical model of sellers' trust in buyers in the cross border ecommerce context. This model is based on by signalling ...
Aug 20, 2021 · Our aim is to highlight the importance of initial trust in international online transactions and to explore its explanatory factors and ...
Dec 9, 2024 · This study examines both the antecedents and the impacts of sellers' trust in buyers and their perceived risk of chargeback fraud on sellers' intention to ...
Oct 22, 2024 · To Sell or Not to Sell: Exploring Seller's Trust and Risk of Chargeback Fraud in Cross-Border Electronic Commerce. Article. Full-text ...
Aug 20, 2021 · This marketing academic article highlights the importance of initial trust in international online transactions.
A conceptual model is developed that identifies a set of institutional mechanisms to enhance sellers' trust and reduce their perceived risk and generates ...