Did Samsung form the Display Team dedicated to Apple products and it is a sign of improving relations?

ByDavid Woo

It is reported that Samsung, which is in confrontation with Apple over smartphone sales and intellectual property rights, has launched a dedicated team to develop display exclusively for Apple products.

Samsung Is Creating a Team That Will Make Screens for Apple Devices Only - Bloomberg Business
http://www.bloomberg.com/news/articles/2015-04-15/samsung-said-to-create-apple-team-in-display-unit-to-boost-ties

Bloomberg BusinessReported that Samsung got information from Samsung officials that "Samsung launched the display development team dedicated to Apple terminals." According to this Samsung official, the exclusive display development team of Apple was launched on April 1, 2015, and it is composed of about 200 developers in total. In addition, among all stakeholders including Samsung's affiliated companies, only this dedicated team is allowed to share information about Apple development with terminal development.

Until now, the relationship between Apple and Samsung is related to intellectual property rights in 2011Apple sued Samsung as "imitator", Samsung opposedAppeal as "Apple is the imitator"It was exactly in a muddy condition. However, Samsung, the world's largest memory chip manufacturing industry, maintains a business relationship of providing memory to Memory and SoC chips to Apple, so to speak, it is a complicated task of keeping one hand in touch and fighting with the other hand The condition was continued.

ByKārlis Dambrāns

It is from 2014 that signs of change have come to such a strange relationship. In July 2014 I have been in charge of manufacturing SoC of the iPhoneSamsung was removed from charge of "A8" chip of iPhone 6, I think Apple's Samsung departure will happen, and in August 2014 we will aggressively withdraw all the legal struggle outside of the United States, the relationship between Apple and Samsung will change swiftly.

And it is said to be installed on the next generation iPhone on April 3, 2015Samsung acquired the manufacture and supply contract of "A9" chipFollowing the report that it was reported that Samsung 's launch of Apple' s exclusive display development team seems to be improving at a stroke.

ByParetherflen Copeland

Although there is a consistent desire to end the barren dispute as a background of the compromise of both, of course it is wrong that there is circumstance that Samsung's performance is suddenly deteriorating due to a big failure of Galaxy S5 It looks like it. For Samsung, Apple is the biggest competitor to beat in smartphone sales, and the fact that it is also one of the most important customers in the position as a supplier complicates the relationship between them, so that future mobile terminals Due to changes in the markets surrounding us, it is vital that the relationship will change dramatically.