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A Research Proposal Presented
to the Faculty of
LUTUCAN INTEGRATED NATIONAL HIGH SCHOOL
Senior High School
Sariaya, Quezon
In Partial Fulfillment of the Requirements in the Subject
PRACTICAL RESEARCH II
Academic Track
Accountancy, Business, and Management
Mrs. Leonila R. Villanueva
Practical Research Teacher
Researchers:
Nicole Atienza
April Valdoria
Liezly Mae Diestro
.
2021
Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction (200-250 words only. 1-2 pages only. Indicate the problem, bses of your
study, solution to the problem. Purpose of conducting the study and its significance)
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Background of the Study (At least one page)
Discuss the brief scenario of your research study. Why do you want to conduct
your study in that place.
C. Research Paradigm
INDEPENDENT VARIABLE DEPENDENT VARIABLE
I. Demographic Profile Effects of marketing strategies in
1.1 age: Consumer's Buying Behavior
1.Customer Response
1.2. Type of Business: and
2.Sales Performance
1.3 Average capital in a month?
3. Income and Capital
1.4 Average income in a month? 4.Time Allocation
II. Online Marketing Strategies
1. Social Media Marketing
2.Online Marketing
3. Email Marketing
4. Content Marketing
Figure 1
Explain and discuss briefly your independent and variables dependent variables. Discuss
the relevance of each variable in your study.
Conceptual Framework
Discuss how are you going to use these variables in your study. Elaborate the
connection of each independent variable to your dependent variable. (at least one
page)
Theoretical Framework
Discuss the concept of the theory that you are going to use in your study. Relate this
theory to your conceptual framework. (2-3 paragraphs)
Statement of the Problem (Observe the Example below)
This study will help online seller to gain some knowledge about the effectiveness
of online marketing strategy in the performance of their business which can help them to
minimize the problem of the future online seller. Specifically, this study seeks to answer
the following questions:
1. What are the demographic profiles of respondents in terms of:
1.1 age:
1.2.Types of Business: and
1.3 Sales in a month?
2. What are the online sellers’ perceptions regarding the different online selling
strategies?
2.1 Social Media Marketing
2.2 Online Marketing
2.4 Email Marketing
2.5 Content Marketing
3.What are the business performance of the business when using the different strategies
in terms of
3.1 Customer satisfaction:
3.2 Sales Performance:
3.3 Time Allocation: and .
3.4 Income and
3.5Capital?
4. Is there a significance difference between the business performance of the store after
using the different online selling strategies?
5. Is there a significant relationship between the business performance and the different
online selling strategies?
Hypothesis
The hypothesis will be raised in the study and will be tested at 0.05 level of
significance.
Ho: There is no significance difference between the online sellers marketing strategies
in consumer's buying behavior when they are grouped according to their profile.
Ho: There is no significant relationship between the business performance of the store
and the different online selling strategies
Significance of the Study ( Write a brief paragraph for each significance
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Definition Of Terms ( These include all the key terms in the research title, and all
variables indicated in the research paradigm used in the research questions)
Please follow the following format:
Font size 12
Font style : Times new Roman
Margins : Top – 1”, Left - 1.5”, Right- 1”, Bottom- 1”
Paper size – Letter (Short)
Double space
Title page :
Title : capslock , Bold letters, font size- 14 other text font size 12
Researchers : “Kung sino may pinakamarami contribution sa manuscript hangga sa pinaka-konti”
Subtitle: Capitalize each word, then Bold letters.
