Vincent Boucheron

Have you read the executive summary for our 2024 Communications Benchmark Report? Find out what communicators really think about AI + other key insights: https://lnkd.in/gNV8diGm

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🌍 Join Us Tomorrow: Transform Your Content Strategy with AI & Video! 🎥 By 2025, 82% of all internet traffic will be video. 📊 Is your business ready for this shift? Discover how AI-powered tools—subtitling, dubbing, and interpreting—are reshaping global communication. 🌐 📅 Date: October 2nd ⏰ Time: 3:00pm-4:00pm CEST 💡 What you’ll learn: ✅ Actionable insights on video’s growing dominance in digital communication. ✅ Innovative AI tools that make your content strategy more engaging and accessible. ✅ Success stories of businesses leveraging AI-driven video solutions. ✅ Interactive Q&A with industry experts—get answers to your key questions. Make sure to save your spot! 👉 https://ow.ly/P03U50Tmtbj #Webinar #LanguageOfTomorrow #VideoMarketing #AIinTranslation

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Discover the secrets to PR success in the UK, Germany, and France with our report PR Handbook Western Europe! 🌍✨ Top PR experts from each country share their best tips and practical advice to help you maximise the impact and efficiency of your communications in these key markets. Don't miss out on this essential guide!

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🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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Dive into the latest insights on the biggest challenges facing the PR industry in 2024! Discover how technological advancements, misinformation, and reputation management are reshaping the PR landscape. Ready to tackle these challenges head-on? Learn more #PRIndustry #Challenges

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📊 Media Mix Modeling: What is is and why should you be doing it? Learn all about it in our latest article!

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📊 Discover how to manage advertising budgets more effectively and increase efficiency with Advertising Resource Management #ARM! Join Tristan Ougier, Country Manager France at MINT, and Emilie Fluteaux, Digital Marketing Budget Performance Manager at Air France-KLM, at the Digital Leaders Summit by lesBigBoss. 📅 October 9th 🕒 15:00 🚀 Gain insights into best practices and strategies for optimizing your advertising spend and improving performance with ARM solutions. Don’t miss this use case session! #ARM #AI #Automation #DigitalAdvertising

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The 13th Influence 100 listing reveals the most powerful chief comms, corporate affairs & marketing officers, with profiles & industry insights.

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As the sun rises each day, it brings with it a fresh start, a chance to make a difference and leave a lasting impact. Harness the power of your passion and let it guide you towards your goals. Remember, your passion is the fuel that drives your success. #Passion #Success #Inspiration What ignites your passion? How do you channel it towards your goals? Share your stories in the comments below.

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Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

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Staying updated with the correct social media image sizes is essential for any professional looking to optimize their content. Hootsuite's 2024 cheatsheet provides the latest dimensions for all major platforms, helping you maintain a polished and professional online presence. Don't let your images get cropped or distorted—use this guide to ensure your visuals are always on point. https://bit.ly/4fxUn79 #SocialMedia #MarketingTips #FractionalMarketers +++++++++++++++++++++++++++++++ Looking to grow your business without burning your pockets? Contact Fractional Marketers today. We are (probably) the only marketing team any brand can afford. Visit www.fractionalmarketers.co to know more.

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Dive into the world of PR with our ultimate guide to the top 10 best PR podcasts on Spotify! 🚀 Discover valuable insights, strategies, and tips from industry experts to elevate your PR game and beyond. Don't miss out on this treasure trove of knowledge! https://buff.ly/45TxeGh #PR #Podcasts #Spotify #PublicRelations #Insights

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Many prefer personalized experiences on their social media pages and 54% of consumers are happy for marketers to use AI if it is used to make content more relevant to them. AI is now an essential tool to help marketers optimize their strategies for major events like the Olympics by enabling rapid testing of various approaches, enhancing the ability to get traction and notice. ⚡️

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📊 Boost your ad performance with A/B testing! Learn how to compare different elements of your ads and optimize for success. 💪 Start experimenting today!

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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