Raphael De andreis

🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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📊 Discover how to manage advertising budgets more effectively and increase efficiency with Advertising Resource Management #ARM! Join Tristan Ougier, Country Manager France at MINT, and Emilie Fluteaux, Digital Marketing Budget Performance Manager at Air France-KLM, at the Digital Leaders Summit by lesBigBoss. 📅 October 9th 🕒 15:00 🚀 Gain insights into best practices and strategies for optimizing your advertising spend and improving performance with ARM solutions. Don’t miss this use case session! #ARM #AI #Automation #DigitalAdvertising

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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🚀Kantar Media’s Campaign Audience Validation™ tool empowered Publicis Groupe to unlock value for Alpina, gaining greater control over its Finesse launch campaign. 📊Working with its agency Publicis, Alpina needed accurate data and insights to inform its advertising strategies in this highly competitive category and to optimise its campaign to ensure it reached its target audience. 🤝Publicis partnered with Kantar Media for the launch of Finesse, collaborating to optimise campaign performance and validating its campaign impact with independent measurement.  📖Read our case study to find out how our Campaign Audience Validation tool™ helped Publicis solve their challenge:  https://lnkd.in/egBe4WwM #Alpina #Publicis #AudiencesUnlocked

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💫 [Webinar Replay -  mediarithmics x Zitcha x Artefact] In case you missed it, dive back into the world of #RetailMedia and discover what advertisers need and how do retailers build their strategy.  🎥 Watch the webinar replay: https://lnkd.in/d8eESPV6 Gain invaluable insights from retail media experts Philip Raby, Chief Revenue Officer at mediarithmics, Dan Sands, EMEA Sales Director Retail Media at Zitcha, and Bernal Álvarez Mazaira, Head of MarTech & Retail Media at Artefact UK. In today’s rapidly evolving digital landscape, #RetailMediaNetworks (RMNs) have become an essential component of the modern advertiser's strategy. 🎯 Watch the replay during which we explored why RMNs are so valuable for #advertisers and, crucially, how to select the right #RMN to maximize results, and get the answer to the following questions: - What are the mission-critical needs of retail media from advertisers? - How are smart retailers approaching their Retail Media Networks across the UK and Europe? - What are the challenges associated with delivering the strategy and chosen initiatives? - How can these challenges be overcome to create a leading RMN? 💡 Learn more on what you need to consider when selecting the right Retail Media Network for your #advertising efforts in this article written by Bernal Mazaira. Do not hesitate to reach out to him for complementary info! 👉 https://lnkd.in/e7VYdfQm 

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These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT

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People are feeling more in control of their lives : Havas 2024 Meaningful Brands Global Report In a world where constant disruptions and crises have become the status quo, Havas’ 2024 MB™ report, “The Rise of the Change Makers” reveals people’s higher level of resilience and control and a greater sense of optimism driving a desire for change. Havas Havas Media Network Havas Creative Network Yannick Bolloré Mark Sinnock Joanna Lawrence Read the full insights here: https://lnkd.in/dy6rJAEx #MediaAvataarIndia #MediaAvataarMENA #marketing #media #advertising #Tech #news

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Havas International Consulting had the pleasure of welcoming Fabien Aufrechter, VP Web 3.0 of Vivendi, to discuss #ArtificialIntelligence and #Geopolitics 💡🌍 👉 On the agenda were the challenges related to the #regulation of AI in the global economic competition between nations. 🌐 The first of a series of #interviews in which we explore the shifts shaping the world of #tomorrow.

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📊 Media Mix Modeling: What is is and why should you be doing it? Learn all about it in our latest article!

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🔥 How about some background on who we are? 🤝2016: Conexance joined WPP Group, the leading global communication agency. 🤝 2021 : WPP created Choreograph, and Conexance became the cornerstone of its UK and France big data offering. 🎯 Our mission: to help brands better grasp and harness their data to build lasting connections with their customers and boost their growth. 👥 Specifically, we support our clients by: 👉 Using AI to analyse data and predict buying behaviour 👉 Activating this data for more effective marketing and sales. #database #performance #bigdata #datadriven #marketingstrategy

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Be sure to give engage|ats - A Havas People product a follow for more updates on system features, partnerships and top tips for using ATS. #ATS #RecruitmentTechnology #ApplicantTracking #RecruitmentSoftware

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More sustainable online advertising campaigns are possible. In this case study, we share how we worked with Havas and Havas City Nantes to identify targeted adjustments to help them cut their campaign emissions by an average of 25%, while still reaching their campaign goals of high visibility and CTR. Learn more 👉 https://lnkd.in/eQAzNq9D #Sustainability #Advertising #Programmatic

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Are you struggling to understand your agency's true profitability? In the latest episode of The Progressive Agency Podcast, I sat down with Marcel Petitpas, CEO of Parakeeto, to help us see our agency financial data more clearly. Marcel revealed that most agencies can't accurately measure their delivery margin — a crucial metric for business health. We discuss: - The 3 operational levers: average cost per hour, average billable rate, and utilization - How making small improvements in these areas can dramatically boost profitability - Why proper data structuring is essential for accurate financial insights Marcel shared a powerful example: By increasing utilization by 10% and average billable rate by 25%, an agency could potentially boost revenue from $500K to $750K without changing its cost structure. Don't leave money on the table. Tune in to learn how to measure what truly matters in your agency and unlock hidden profits. Listen here: https://hubs.la/Q02L4sz40

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The recent announcement of the collaboration between Microsoft Advertising and Criteo is significant. ⁉️The first question came to my mind was: What does it mean for Microsoft to partner with Criteo while they already had PromoteIQ and Xandr in their 3rd Party Ad Tech portfolio? Microsoft’s ad tech portfolio is already robust, with PromoteIQ and Xandr providing substantial capabilities in retail media and programmatic advertising. PromoteIQ, acquired in 2019, focuses on helping retailers monetize their on-site traffic, while Xandr, acquired from AT&T in 2021, brings powerful programmatic ad tech solutions. Adding Criteo to this mix might seem redundant at first glance, but it’s a strategic move that could unify and enhance Microsoft's retail media offerings. 💡I can see that, Microsoft wants to gain market share and grow faster with a profitable portfolio of retailers and advertisers, apprently it isn’t happening as fast as they want. 📍Criteo’s strength lies in its extensive network of 225 retailers and its advanced performance #advertising technology. By potentially acquiring Criteo, Microsoft can integrate these capabilities with PromoteIQ and Xandr to create a seamless, end-to-end retail media platform. ⁉️ But then another question pops up naturally: Is Microsoft going to buy Criteo? Is Criteo aiming to be bought? I could argue for the strategic benefits for both companies. For Microsoft, acquiring Criteo would solidify its dominance in retail media, while for Criteo, the backing of a tech giant would provide significant growth opportunities and access to advanced #AI technologies. I’d recommend this acquisition to happen before 2026, otherwise it would be late for both parties. Criteo’s recent moves also suggest it is open to acquisition. The company has reportedly explored selling itself, and with a valuation of around $2 billion, it is an attractive target for Microsoft. 🔭 Looking ahead what this development mean for CPGs and retail media evolution in Europe and globally? 💡I would argue that this partnership is poised to address one of the biggest challenges for #CPGs in retail media: market fragmentation. By integrating Criteo’s vast network and Microsoft’s advanced technologies, the partnership aims to create a more unified and efficient #retailmedia ecosystem; better targeting, more effective campaigns and higher ROI for brands. The consolidation of retail media capabilities under Microsoft's umbrella will lead to more streamlined processes and spur further innovations in #GenAI and automated ad creative optimization, as hinted by Criteo’s exploration of Microsoft’s AI-powered Retail Media Creative Studio. Mert Damlapinar Stay ahead of the curve. Sources: Microsoft Advertising, AdExchange, James Hercher, Nicolas Jaimes, Criteo, DMnews ecommert® for daily insights on retail media, ecommerce, artificial intelligence and digital shelf for CPGs.

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Did you see the headlines? HAVAS Red is now the agency of AI.   But it’s not the AI you think...   Today we’re entering an exciting new era with a bold vision and platform for the future, one that elevates the human intelligence that powers Red.   It’s the AI we call Agency Intelligence, built on the belief that critical human thinking – not the artificial kind – is what fuels original creativity and helps solve the most important challenges for brands.   Agency Intelligence is a promise to our clients that intelligent strategy, ideas, and people will drive their businesses forward.   After all, there is nothing artificial about Agency Intelligence. Read more here: https://lnkd.in/gRKZYkwR #AgencyIntelligence #HAVAS #HavasRed

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Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

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🌟 Want to know how Citroën & Publicis Groupe doubled their leads-to-sales? 🔍 By partnering with Taboola! Together, we implemented a full-funnel strategy and retargeted potential customers effectively. Get insights into their innovative approach and see the impressive results: 📈 https://ow.ly/x3rK50SyP1x #DigitalMarketing#BusinessGrowth #LeadGen #DigitalAds #Retargeting

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