Mikael Bes ☑️

Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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Renowned Bestselling Author, Investor, and Entrepreneur Ludovic Bodin 📚 "Atomic Scaling" will be joining us at the Global Leaders Summit 2024! Author of the book "Atomic Scaling" and creator of the 3P3R Framework, Ludovic Bodin is recognized for his efforts in establishing the new European Applied AI Fund, focusing on applications of artificial intelligence in sectors such as health, mobility, and the environment, continuing to strengthen Europe's leadership in AI. Stay tuned to be inspired by Ludovic Bodin's leadership vision and experiences! #Leader #Success #Business #Leadership #Future #Digital #Technology #Economy #Finance #Fintech #Sustainability #Digital #KREAMICE #Sustainability #KREADigital #LudovicBodin

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🎥 Last Friday, I had the honor of being invited to the BFM Business morning show to discuss women's cancers and Primaa’s vision for the future of AI in the medical field. Beyond just sharing Primaa’s latest developments, I highlighted our core convictions about how AI can revolutionize healthcare, and particularly pathology: 1️⃣ Relieving overburdened medical services, helping them process more cases with greater speed and efficiency 2️⃣ Reducing inter-observer variability, which can impact patient treatment, ensuring more consistent diagnoses 3️⃣ Disseminating world-class expertise and excellence in care to all regions, ensuring equal access to advanced medical diagnostics 🔴 At a time when budget cuts are being rolled out with the implementation of the new fiscal plan, it's crucial to remember how deeptech startups, especially in the medical field, have thrived thanks to the supportive ecosystem. Some of the proposed measures, such as the elimination of young innovative company (JEI) exemptions and the discontinuation of the innovation tax credit (CII), risk stalling the progress of these crucial innovations... 🔗 Watch the full interview here ➡️: https://lnkd.in/ekAJXjeS #BFMBusiness #Primaa #AI #FannySockeel #WomensHealth #DeepTech #CleoBreast #Pathology #HealthcareInnovation #AIinMedicine #digitalpathology #frenchtech Paul Midy

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🔍 I just discovered an amazing resource for entrepreneurs like you and me. Should I share this with you ? I'm not sure. But sharing is caring =) Discover Aixplora. One of the best AI directory online. #Aixploria #AIforEntrepreneurs #Automation #ProductivityHacks #Entrepreneurship #ScalingYourBusiness #WordPressExpert #FrontEndDeveloper #LoicMoncany #Flowragency

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Artificial Intelligence Master Class in Lyon! Join us for a comprehensive exploration of Artificial Intelligence (AI), from its historical roots to its current state as the most talked about technology in the world. It will explain applications in critical domains like transportation and healthcare, the emergence of generative AI, and its future implications for employment and society. The talk by Professor Robert Polding at IE School of Science and Technology aims to dispel the hype and explain the reality from the perspective of researchers. For more information and registrations follow the link below. And for Parisians don't miss the Master Class on the role of media in the US Elections on September 24. Check my previous post ;-) https://lnkd.in/eHVrBhst #masterclass #lyon IE University #artificialintelligence

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🤖 The future of AI on WordPress is here! I love doing R&D and sharing my discoveries with the team @ Flowr Agency - L'agence digitale qui vous donne la liberté d'entreprendre Today, I'd like to share my findings on integrating AI into WordPress. 1️⃣ The Slim SEO plugin uses AI to automatically optimize your content's ALT tags and meta tags. It's a huge time-saver for content creators! (I haven't tested it yet, any feedback?) 2️⃣ I had the chance to test AgentWP (mind blown!), an AI-powered copilot that lets you automate actions on your WordPress site. It's a game-changer for website management! 3️⃣ And as a bonus, I found out you can even control your WordPress site with WhatsApp, thanks to Voiceflow's WhatsApp WordPress AI Agent extension. It's incredible! How have you integrated AI into your WordPress sites? #WordPress #AI #Automation #Productivity #TimeSaving #DigitalRevolution

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💡 Are Salespeople and Leaders at Risk? How AI is Revolutionizing Marketing and Threatening Jobs! 🚀🤖 (Hint, YES!) I listened to this episode twice to understand what is possible, and it is exciting and scary at the same time. Let me know if you were as blown away as I was by what is already possible! 🤯🚀 Overview: In the latest SaaStr Podcast episode 751, 🎙️ Guillaume "𝑮" Cabane, Co-Founder and General Partner at HyperGrowth Partners dive into the transformative power of AI in marketing. Cabane, with his extensive experience at Drift, Gorgias, and Segment, explains how modern AI tools can enhance efficiency in outbound, SEO, and paid marketing. 📈 He highlights a critical shift: while AI used to lag behind humans in quality despite lower costs, today’s AI offers both superior quality and speed, still at a reduced cost. ⚡💰 This shift poses significant implications for marketing strategies. Cabane discusses the varying Customer Acquisition Costs (CACs) across different marketing motions. Traditional sales-led approaches, although effective, are expensive, whereas Product-Led Growth (PLG) strategies, which are cheaper, generally attract smaller customers. This spectrum of CACs and Average Contract Values (ACVs) leads to a typical segmentation from micro to enterprise customers, with channels like SEO and virality dominating the low-CAC side. 💡📊 Understanding these dynamics is crucial for marketing leaders aiming to leverage AI for optimal results and navigate the evolving landscape where AI is increasingly integral. 🌐🤖 #aisales #aigtm #aimarketing #lowercac #salescac

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🚀 Transform Your Business Today! 🚀 Are you looking to supercharge your growth? Join our FREE Masterclass with experts Leo Climaco and Julien J. Marion! Learn actionable techniques to enhance your lead generation and set your business on the fast track to success. Register Today and Secure Your Spot! https://lnkd.in/e4rHaMtz #BGBMasterclass #BusinessSuccess #LeadGen #EntrepreneurLife #FreeWebinar

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More prizes for the #1 Impact Startup Awards… Discover them now! 👇 What if we could offer square meters? I recently met the right partner for all startups out there: “We create steady square meters for entrepreneurs to shake things up” - Quoting Alexandre Ponchon and Axel Kuborn - co-founders Silversquare. In a fast-changing world, companies and individuals alike are rethinking their use of space and time, seeking more efficiency and flexibility, while preserving a sense of community and togetherness. Silversquare was born from this state of mind. Aware that the workspaces of tomorrow will be the cornerstone of new lifestyles, we provide state-of-the-art coworking venues to meet every need and every dream. I’m happy to announce the Silversquare prizes of the future #1 Belgium Impact Startup Awards winners. All Prizes are valid for 12 months in the 12 Silversquare spaces across Belgium 🇧🇪 and Luxembourg 🇱🇺: 🥇 1 FREE event in collaboration & hosted at Silversquare + 10 day passes. 🥈 10 day passes.  🥉 5 day passes. + 🏅 Special B2B Prize: 2 FREE FLEX memberships. 🏅 Special B2C Prize: 2 FREE FLEX memberships. Are you an impact #startup or #scaleup? Apply now! https://lnkd.in/gDxeth_C Apply with a 10-slide pitch to make a lasting impact! Let's scale up! 👏 #startups #scaleups #buildingbridges

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Memories 💬 Uni 🏫 Late ⏰ in Class 👨‍🏫 Blame it on Bus 🚌 Now London 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Has Ai 🦾For Bus 🚍 Timetables 🚏Information on Arrival🕴️Ai Face 🤖 #technology #innovation #bus #travel #london #business, #family #environment #happiness #greenenergy #engineering #innovation #science #teaching #students #learning #technology #education #climate #ecosystem #technology #innovation #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity #success #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity

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Oops, I did it again 😊! Second-time Inbound marketing certified ;) In marketing, staying up-to-date with new trends and developments is essential. HubSpot Academy is great to start your marketing journey and to refresh some key pieces that any marketers should be aware of. My favorites from the new HubSpot training version are: 1. Buyer's journey and type of content for any stage of the process. 2. More details about content distribution strategy and how to build one. 3. Critical insights about the importance of personalization and how to run effective marketing experiments. Thanks to Hubspot for creating such informative content. And totally free! It's definitely a must-take if you're planning to expand your content marketing strategy. Marketers, have you tried the new Inbound training from Hubspot? What are other top courses you recommend?

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The Future of Marketing : AI-Powered Strategies for Growth Marketing is undergoing a radical shift, driven by generative AI (gen AI), which is projected to contribute between $2.6 trillion and $4.4 trillion annually to the global economy. Of this, an estimated $400 billion to $660 billion could be added specifically to the retail and consumer goods sectors through enhanced customer engagement, personalized marketing, and operational efficiencies. Salesforce’s Einstein AI is at the forefront of this transformation, helping businesses create highly personalized campaigns at scale. Similarly, Solo Brands has seen a 30% reduction in customer service workload through AI-powered chatbots, which handle routine customer interactions efficiently and allow human agents to focus on complex cases. Key Trends in AI-Driven Marketing: Personalized Marketing at Scale: AI helps businesses analyze vast amounts of customer data to deliver highly personalized experiences. Salesforce’s AI tools improve customer segmentation and predictive marketing, making personalization more scalable. Today, 14% of companies already use AI in sales and marketing, and this early adoption is expected to grow, with an anticipated 14-34% productivity increase across industries. AI's Impact on SEO and Content Creation: At Solo Brands, AI tools dynamically adjust SEO strategies to keep up with changing search trends. This automation of keyword tagging and content updates, traditionally time-consuming tasks, gives companies a competitive edge and frees up human resources for more strategic work. Efficiency Gains: AI has already led to a 17-20% increase in work efficiency across industries by automating repetitive tasks such as drafting content, conducting data analysis, and handling customer inquiries. This allows marketing teams to focus on innovation and strategy while AI handles the operational workload. Generative AI in Customer Engagement: Tools like Salesforce’s Einstein AI improve lead generation and customer interaction by providing AI-generated responses that boost conversion rates. By 2024, 80% of B2B marketing organizations are expected to have AI-driven personalization systems in place. Solo Brands' AI chatbot, for instance, manages routine queries, freeing up human agents for more complex problem-solving. #AIMarketing #GenerativeAI #Salesforce #CustomerEngagement #MarketingTrends #DigitalTransformation #GrowthStrategies

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Varnacular🕸️Architecture🏛️Ancient🏺Science🏗️Hot Air🔥Cold Air❄️Distribution🛣️Iran🇮🇷 #technology #innovation #architecture #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity

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Let's propose expiration dates to OpenSource email clients! Come contribute to the drafting of a feature request. [Version en français dans la premier commentaire] Here is the draft feature request: https://lnkd.in/eUhcurec As I explain each time I present the email expiration dates project, our biggest challenge is that we want to integrate into an existing ecosystem. The entire chain must move forward together for expiration dates to become a reality: senders, sending solutions, and email providers. Therefore, some players need to move ahead of others. To prove the interest. To get initial adoption. To pave the way for other stakeholders. In this context, why not draft specifications that can be adopted in open source email clients? Whether natively or via extensions/plugins, these specifications could then serve as examples when commercial email providers want to implement the feature. I have therefore drafted a base feature request that will then be distributed to all open source email clients (Thunderbird, Roundcube, Zimbra, Balsa, Kmail, Gnome Evolution, Rainloop...). But I need your contributions to improve this work. How to contribute? - Post your comments - Suggest text modifications - Propose other ideas (for example, in the implementation proposals) - Tag open-source email client developers in this conversation - Create wireframes for certain features Here is the draft feature request: https://lnkd.in/eUhcurec If you wish to financially support the project, all the information can be found here: https://lnkd.in/emthKrzj More info about the project: https://lnkd.in/dYPA56R

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🚀 Transform your social media game with Lyon Global's top-notch advertising strategies! 🌟 Elevate engagement, boost conversions, and reach new heights in your marketing efforts. Check out our expert tips below and start maximizing your social media presence today! 💥 Ready to take your brand to the next level? Contact us now and let's make it happen! 📈💬 #GetStartedNow #TransformYourBrand #LyonGlobal #SocialMediaMarketing #AdvertisingTips #DigitalMarketing #BusinessStrategy #Engagement #ConversionRate #TargetAudience #ContentCreation #PlatformSelection #Retargeting #Promotions #InfluencerMarketing #Analytics #CallToAction #Authenticity #Consistency #GrowYourBusiness #MarketingSuccess #OnlinePresence

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AI players arouse mistrust among the general public. The majority of Americans believe that companies specializing in Artificial Intelligence (AI) prioritize profits over security and ethics. According to a study from the Markkula Center for Applied Ethics at Santa Clara University, California, more than half of Americans believe that companies developing AI technologies are not ethical. And almost 90% of them would be in favor of stronger regulation. A strong sign, in a country that is rather resistant to administrative constraints. Despite this phase of strong adversity, the AI ​​sector could reverse the trend and restore its image. Markkula's survey shows that a large proportion of those questioned “like” AI: 48% believe that these technologies currently have a positive impact on their lives, and 45% are “very enthusiastic” or “rather enthusiastic” about the potential of AI for the future. Experts are also optimistic. But only after awareness and a radical change among players in the sector. No more Ethics-washing in AI! Is that conceivable? Read more in the article .... https://lnkd.in/dj5xUHhP #AI #profits #security #ethics #misthrust #study #regulations #positiveimpact #potential #future #radicalchange 

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Increasingly, elections are turning into emotional appeals, instead of being based on cold hard facts. Reading this opinion piece convinces me that instead of focusing on democracy and economic growth, it has become a battle for who is disliked least. France and the UK seem to be following the US elections in this regard. It is important to support democracy in these challenging times because we lose our voice without freedom. An imperfect democracy is better than an efficient autocracy. But of course, with emotional appeals on immigration and deportation rising shrilly above voices of reason, it remains to be seen if the final outcome in France confirms the rising tide of protectionism at the cost of freedom to choose and who wins the democracy versus autocracy debate (and election!). #protectionism #democracy https://lnkd.in/gyVTVuge

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