Léon DONY

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 - Matching Strategy with Growth Stages Learn how to adjust your content strategy to align with your startup's growth phase, guided by Pierre Herubel's cheat sheet: 🚀 𝗘𝗮𝗿𝗹𝘆 𝗦𝘁𝗮𝗴𝗲: Focus on short-lifecycle content. Experiment rapidly and gather quick feedback. This is your minimum viable content strategy. 📈 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗮𝗴𝗲: Develop comprehensive content programs. These should support customer acquisition, business growth, and brand building throughout the buying journey. Your content strategy should evolve accordingly as your startup progresses. Tailoring it to your current phase maximizes ROI.

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Learn how to craft powerful ChatGPT prompts to generate high-quality SEO content. Follow expert tips, examples, and strategies for layering prompts to get the best results.

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You can use AIDA to write your cold outreach messages on LinkedIn. Here's how: → FIRST TOUCH POINT (Connection Request) • ATTENTION: Catch their attention by mentioning what brought you to them (post, comment, activity). → SECOND TOUCH POINT (Message after connecting) • INTEREST: Highlight the problems, pains, and struggles that might be making their life (or business) difficult. • DESIRE: Mention the 'after-picture' they'll be able to get once their problem is solved. • ACTION: Ask them for one of two things: get on a call, or reply back. P.S. With AIDA, you're basically hooking their interest, showing them what they're missing out on, and then nudging them to Collab with you to solve it.

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The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.

Do we hire an SaaS SEO agency or do we do things in house ? (The all-too common dilemma) So let’s consider both options : (I’ve also been on the other side of this equation too) With hiring an agency, the main perks are : ✅ Access to high end tailored SaaS SEO processes & playbooks → For example, here at Scalerrs, we model out SEO to remove the unpredictable side of SEO, and tie everything back to conversion potential and ROI (Content assets/links needed to rank specific targets). Very few know how to approach this ^ ✅ Access to tools and reporting systems → SEO tech stacks are very costly, especially if you consider building a data warehouse setup for visualising and taking better decisions during your campaign. ✅  Blended learnings across clients → This is under rated, but blending learnings across different SaaS projects really allows for a wealth of expertise within your project. ✅  Flexibility & ability to scale up or down → This is also hard to do internally where hiring times are often 30-45 day windows where you also need to have enough workload to justify a full time role. On the flip side, The real main perk with in house is : ☑️ Building long term value of the business → Naturally if you internalise a department the value of the business will increase After this doesn’t rule out the possibility of → Onboarding an agency, taking their learnings and bring operations in house later on. Curious if anyone else would have anything to add here ? 🤔

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97% of people don’t know about this plugin called “Signal Hire”. If you are a salesperson or a freelancer, this app will make your work 2x easy. It can help you reach out to a CEO or decision-maker across the globe. By downloading this extension you can get access to : -Direct phone number -Current email addresses -Not only that, you can find contact details of upto 1000 profiles at the same time. If you want to know why I insist on using this one extension, let me tell you. It’s because of leaders from companies like Amazon, IHS Markit, and MongoDB. They’ve seen results. Watch the video for a more interesting success story of someone I know who used Signal Hire to level up his game. #MahdiShafiei #TrifidMedia #SignalHire #Gettingleads

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