"After our recent successful launches on the Champs-Elysées in Paris and in New York’s SoHo district, we are thrilled to open our first Salomon stores in the United Kingdom. London, with its unique blend of the modern mountain sport lifestyle, is the perfect location for our expansion and marks another significant step in our global retail journey.” — Scott Mellin, Salomon's Chief Brand Officer Our first brand store in the UK is now open at 125 Long Acre, St Martin’s Courtyard, Covent Garden. This central London location is a historic shopping destination and a must-visit for outdoor enthusiasts. Additionally, we have opened our first Sportstyle store in the Soho neighborhood at 18 Broadwick Street, featuring an extensive range of Sportstyle footwear and a curated accessory collection, including the latest collaborations with noted designers and fashion labels. This store is the third to open this year alongside Paris and New York City, launching as a part of Salomon’s new global retail concept. The interior pays homage to the brands French heritage, with authentic elements from the mountains near Annecy, including wooden benches, old furniture coming from old farms, and vegetation, infuse the store with the spirit of the Alps. Check out the first pictures, the first of many to come! #Salomon #Retail #London
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